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    Home > Coatings News > Paints and Coatings Market > Marketing: grasp the consumer psychology to win the coatings micro marketing

    Marketing: grasp the consumer psychology to win the coatings micro marketing

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: in order to cope with the increasingly fierce market competition, coating enterprises can be said to have a lot of tricks, and micro marketing is one of them Micromarketing has the advantages of low cost and easy operation, which is favored by coating enterprises However, micro marketing can't be done in a short time It's better to build its own platform This is a relatively long-term business process If paint enterprises want to do well in micro marketing to achieve a big brand, they have to carefully operate to keep up with consumers Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Home of coatings news: in order to cope with the increasingly fierce market competition, coating enterprises can be said to have a hundred tricks, micro marketing is one of them Micromarketing has the advantages of low cost and easy operation, which is favored by coating enterprises However, micro marketing can't be done in a short time It's better to build its own platform This is a relatively long-term business process If paint enterprises want to do well in micro marketing to achieve a big brand, they have to carefully operate to keep up with consumers In the micro era, micro marketing in coating industry can be divided into two parts: one is promotion; the other is sales mode Now coating enterprises have fully realized the importance of using wechat and microblog platforms for publicity Each coating enterprise has a special person responsible for the management of microblog and wechat platforms, making the best use of the platform to expand brand awareness, so as to achieve the purpose of selling products Compared with traditional marketing, the advantages of micro marketing lie in the more accurate collection of potential customers, more perfect interaction experience with customers, timely feedback of customer opinions, and timely adjustment and upgrading of enterprise products and services Therefore, compared with the traditional newspaper, TV, magazine and other communication methods, micro marketing has low cost and fast response speed, which is also an important factor that attracts many coating enterprises to use it for communication Paint micro marketing needs to master consumer psychological coating as a traditional industry, which is quite different from FMCG FMCG can be purchased while communicating to form actual consumption, while coating as a durable product, as an important part of home decoration, consumers will generally see the samples before purchasing, which is difficult to promote consumption in the marketing process So for coatings, brand marketing is obviously greater than product marketing How to transform brand marketing into product marketing requires coating enterprises to fully grasp the psychology of consumers Consumers always absorb the information they are interested in subjectively and ignore the information they don't want to see This requires coating enterprises to be able to penetrate the psychology of consumers and take corresponding measures for precise marketing Arouse consumers' interest in the brand and make the brand enter consumers' hearts For coating enterprises, micro marketing can be used as the media of traditional marketing, give full play to its maximum efficiency, and play a positive role in promoting traditional marketing Micro marketing has a great advantage in today's marketing mode, but coating enterprises also need to grasp the consumer psychology in time according to the characteristics of the industry, and carry out targeted communication, so that the great role of micro marketing can be fully played in the coating industry Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,
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