echemi logo
Product
  • Product
  • Supplier
  • Inquiry
    Home > Coatings News > Paints and Coatings Market > Marketing: green products may become a new marketing strategy

    Marketing: green products may become a new marketing strategy

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
    Search more information of high quality chemicals, good prices and reliable suppliers, visit www.echemi.com
    Core tip: Recently, DuPont conducted a survey called "DuPont China Green Life Survey: consumers' understanding and use of bio based products" The results show that the vast majority of Chinese consumers are more inclined to buy clothes, personal care products, personal hygiene products and household products made of environmentally friendly bio based materials These "green" products are selected to be manufactured from biological or renewable agricultural raw materials and can be biodegraded Bio based materials, such as enzymes, can usually replace many petrochemical materials Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Paint Home News: Recently DuPont conducted a survey called "DuPont China Green Life Survey: consumers' understanding and use of bio based products" The results show that the vast majority of Chinese consumers are more inclined to buy clothes, personal care products, personal hygiene products and household products made of environmentally friendly bio based materials These "green" products are selected to be manufactured from biological or renewable agricultural raw materials and can be biodegraded Bio based materials, such as enzymes, can usually replace many petrochemical materials, which can help reduce human dependence on non renewable resources In the survey results, although only two fifths of the respondents said they are very or relatively familiar with green products, most of the urban consumers agree with the environmental protection standards of the products and think that the bio based products meet the standards DuPont also found that China's high-income consumers are more familiar with and more receptive to green and bio based products DuPont's results also show that Chinese consumers believe that green products help the environment more than North American consumers When asked if they believe that green products are good for the environment, 70% of Chinese consumers in the survey said they are very or relatively confident that green products are good for the environment, compared with 65% and 60% in Canada and the United States, according to a similar survey conducted by DuPont in North America in 2011 "This research shows that Chinese consumers' awareness and demand for green products that are conducive to sustainable development are growing," explained Xu Jinghuai, vice president of DuPont's industrial biotechnology business department and global sales and application director "Widespread use of bio based products in China can also help reduce energy consumption Strength and carbon emission, promote the manufacturing industry to enter a new era of green production " According to the survey results in North America, four out of five respondents said that if the cost performance of bio based products is better than that of non bio based products, they must or are likely to buy them The DuPont China survey also found that Chinese consumers believe that the use of bio based materials will improve product quality More than 60% of consumers think that the quality of personal care products, personal hygiene products and cleaning products made from bio based raw materials is better According to DuPont's estimation, the market of bio based raw materials for commercial and industrial products in China is growing The U.S Department of agriculture has launched the biological priority program to encourage people to buy and use biological based products According to its estimate, there are more than 20000 products in the North American market that are made of biological based materials "China, like the United States, is facing great opportunities to develop and promote products made from bio based materials," said Ron buckhalt, head of the Department of agriculture's bio priority program These products help to reduce oil consumption, improve the utilization of renewable resources and effectively manage carbon cycle, thus reducing the adverse impact on the environment, and become part of the national environmental protection strategy " Chinese consumers have begun to buy products made of bio based materials, including energy-saving cleaners that can be used at lower temperatures, personal care products and cosmetics that use natural extracted materials instead of synthetic materials And some manufacturers also comply with the needs of consumers, began to use biological enzymes to process and manufacture products, while saving water and energy consumption in the production process The survey of China's green life adopts the methods of street interception and interview, mainly focusing on the period from July 21, 2012 to August 6, 2012, and conducted by the environmental research group of Canada (in cooperation with Jiesi Market Research) We investigated 9 inland cities in Hong Kong and China: Beijing, Chengdu, Dalian, Huangshi, Guangzhou, Nanjing, Shanghai, Wuhan, and Yinchuan A total of 1000 Chinese consumers were interviewed DuPont put forward its own environmental protection goal as early as 20 years ago, becoming one of the first companies in the world to publicly put forward this goal Now we have further expanded our commitment to sustainable development, not only to reduce internal carbon emissions, but also to invest in research and development of products that reduce environmental impact and rely on them to increase revenue These objectives are closely related to the growth of the enterprise business, and clearly point out that the development of safer and environmentally friendly new products is the key to operating the global market The transformation trend of paint enterprises in the Yangtze River Delta is no accident: Wanmei paint: development samples of waterborne industrial paint similar information; the first strike of paint enterprises in the new year: do a good job in key customer marketing; section 7: say the hand of the God of brand; paint marketing: is it so difficult to do a good job in paint marketing? Knowledge of coatings, understanding of decoration, analysis of the problems existing in today's coatings market, marketing and promotion of coatings network, Forum promotion scripts, skills for coating enterprises to choose network investment platform, five key words for building coatings brand in the Internet era, easily ignored by traditional coating enterprises, e-commerce as an opportunity for coating enterprises to build brands Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,
    This article is an English version of an article which is originally in the Chinese language on echemi.com and is provided for information purposes only. This website makes no representation or warranty of any kind, either expressed or implied, as to the accuracy, completeness ownership or reliability of the article or any translations thereof. If you have any concerns or complaints relating to the article, please send an email, providing a detailed description of the concern or complaint, to service@echemi.com. A staff member will contact you within 5 working days. Once verified, infringing content will be removed immediately.

    Contact Us

    The source of this page with content of products and services is from Internet, which doesn't represent ECHEMI's opinion. If you have any queries, please write to service@echemi.com. It will be replied within 5 days.

    Moreover, if you find any instances of plagiarism from the page, please send email to service@echemi.com with relevant evidence.