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    Home > Coatings News > Paints and Coatings Market > Marketing: hot spot of coating marketing: micro power of coating enterprises

    Marketing: hot spot of coating marketing: micro power of coating enterprises

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: for the development of paint companies, increasing cost pressure is not a small pressure When the risk is widespread and the cost cannot be reduced, and the sales volume of products cannot go up, it is a dangerous signal for the coating industry How to make use of small investment to get big return has become a problem for coating companies In the Internet era, new marketing methods such as wechat, microblog and microfilm emerge one after another, which can be said to have entered a stage of marketing competition in the era of wechat How can coating enterprises use these means to stand out in the fierce market competition? Micro-blog marketing Microblog as the latest two years Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Paint Home News: for the development of paint companies, increasing cost pressure is not a small pressure When the risk is widespread and the cost cannot be reduced, and the sales volume of products cannot go up, it is a dangerous signal for the coating industry How to make use of small investment to get big return has become a problem for coating companies In the Internet era, new marketing methods such as wechat, microblog and microfilm emerge one after another, which can be said to have entered a stage of marketing competition in the era of wechat How can coating enterprises use these means to stand out in the fierce market competition? As a new interactive platform in the past two years, microblog marketing microblog has been sought after by countless people, and this upsurge is also showing a growing trend More and more coating enterprises have adopted this way to close the distance with consumers Take the microblog home page of each famous paint brand as an example, most of them display brand promotional films, spokesperson advertisements and featured products The information released is mainly based on the common sense of paint use, the latest trends of enterprises, discount and promotion information, the latest activities, spokesperson information and e-commerce platform information Among them, spokesperson information and e-commerce platform information are the most popular, with the highest forwarding rate According to the micro blog maintenance personnel of an enterprise, the micro blog of an enterprise needs special personnel to maintain and update information at any time, and interact with fans Although some enterprises set up micro blog, they lack personnel maintenance Some enterprises carry out activities through micro blog, but the final result is that they find cheating and cancel the award Such behavior is not conducive to gathering popularity At present, micro blog marketing is a popular way of communication It has its own advantages: three-dimensional, high speed, convenience and universality But for small and medium-sized paint companies, they need to work together with the help of professional companies in the early stage, use professional people to do professional things, and consider taking over when the brand has a certain market foundation Large enterprises can train their own talents to operate micro blog marketing Key words of « 12 »: Coatings marketing micro blog marketing coatings enterprise coatings marketing: analysis of enterprise marketing system coatings marketing: why coating enterprises are often called "ingratitude"? Similar information and models for coating enterprises to learn from: Sam ' Coating marketing: not all coating products are suitable for holiday marketing, experiential marketing mode ------ you price it, micro marketing opens the era of precision marketing, coating enterprise culture, focusing on thinking, eight strategies of coating enterprise network marketing, coating home is focused on coating, diatom mud, paint coating, coating technology, fire retardant coating news information and coating, diatom mud, Paint coating, coating process, decoration knowledge and decoration effect drawing of fire retardant coating,
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