Marketing: how Chinese coatings enter into world famous brands

Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water Abstract: This paper puts forward a preliminary view on how Chinese coatings enter into world famous brands, points out the current situation and shortcomings of Chinese coatings industry, puts forward suggestions on organizing a "Joint Coordination Committee" from the perspective of joint strategy, and analyzes some technical problems in the process of entering into world famous brands Key words: economic modernization; comprehensive national strength; joint strategy; commercial tactics; technical tactics I origin of problems On February 18, 2005, the Chinese Academy of Sciences launched the 2005 China modernization report, which disclosed the goal of China's economic modernization: to reach the middle level of world economic modernization in the first 50 years of the 21st century, to complete the classic economic modernization in an all-round way, to basically realize the comprehensive economic modernization, and to enter the top 40 or so in the world (according to the quantitative evaluation of economic modernization); and In the last 50 years of the 20th century, we have reached the advanced level of world economic modernization, completed the second economic modernization in an all-round way, and realized the comprehensive economic modernization The level of economic modernization has reached the top 10 or so in the world On the same day, He Chuanqi, director of China modernization research center of Chinese Academy of Sciences, the research group of China modernization strategy, thought that the task of China's economic modernization is very arduous If the comprehensive age difference of per capita GDP and economic structure is understood as the age gap between China's economic modernization level and other countries, then the international gap of China's economic modernization level in 2001 is very significant In 2001, the comprehensive age difference between China and the United States and other seven countries was about 100 years It was about 80 years with Germany and other seven countries It was about 50 years with Japan and other six countries It was about 30 years with Portugal and other five countries China's economic modernization is a catch-up type of economic modernization, an integral part of the world's economic modernization, and follows the basic law of market economic modernization How about the modernization of Chinese coatings? What are the problems facing the modernization of China's coating industry? Can several brands of Chinese coatings become world famous brands in a short period of time? How to realize the "brand strategy"? 2、 The current situation of China's coating industry the gap between China's comprehensive national strength and foreign countries is not necessarily the same as that between one industry and another Compared with the United States and other modern countries, China's coating industry is not necessarily 100 years behind In the past 20 years, due to China's correct policy of opening to the outside world and the efforts of the leaders of the domestic coating industry, industry associations, hundreds of thousands of coating workers, colleges, universities and research institutes, the gap between China's coating industry and foreign coating industry has been rapidly reduced, which is very obvious in the field of civil coating, but in a series of cutting-edge new product development capabilities There is still a huge gap in the preparation of special coatings, in the production of synthetic raw materials and additives In 2004, China's coating production has leaped to the second place in the world, only next to the United States But this does not mean that China's paint industry has entered modernization The modernization of an industry is the embodiment of a total amount of comprehensive forces, which includes many aspects, or can be explained by the concept of "system engineering" Starting from the source material production of the industry → → product production → → production equipment → → testing / testing standard → → service Every link in this process has modern standards and contents In addition to this process, there are scientific research matching systems, such as the development and research of new materials, new processes, new formulas, new equipment, the formulation of standards, and the specification of global services Products belonging to the chemical / fine chemical industry must keep up with the requirements of modern society, environment, environmental protection and energy Constraints and control of crisis, resource regeneration, recycling and other issues From the macro climate of world development to the micro climate of every production unit all over the country, we must pay attention to and improve constantly The modernization of the industry is the catalyst and midwifery for the products to enter the world famous brand The industry is backward, it is difficult to break into the world famous brand, but as a company's product if according to the above thinking, in every link has reached the degree of modernization, then it is possible for this product to enter the world famous brand This kind of entry can be called "accidental breakthrough", but we must spend considerable energy to plan, design and strive for it with patience and perseverance Entrepreneurs / industrialists should not hesitate to get famous brands at any cost before they have the opportunity to enjoy the rich economic returns and the spirit of fame after the success of the famous brand strategy Behind the success of famous brands, there are certain strategies and means Here are a few examples for reference Mr Zeng Xianzi's "Jinlilai" tie In 1971, a huge investment of 30000 yuan was spent to advertise in the Hong Kong Radio TV special, which was an unexpected move of the same industry at that time As a result, many people lost their money in the stock market disaster from 1971 to 1973, and the market of "Jinlilai" just rebounded Mr Tian Jiabing's "Tian's Plastic Factory" came to Hong Kong from Indonesia in 1958 He relied on "customer first and organizational nal development" to make his various chemical plastic products the top products in Southeast Asia Hu Wenhu's "golden oil" is a business inspiration developed from the experience of tourism He changed the medical responsibility from doctors to "self-care" and opened up the market with low price and convenience As a result, he is famous all over the world In 1970, Huang Zuyao's Bank of Singapore, Dahua bank, was just a small bank that was not favored by foreign investors Relying on the concept of "growth strategy" in strategic management, he made the bank bigger by acquiring and merging enterprises with weaker strength than himself Wu Baifu, born in Tainan County, Taiwan, is the founder of instant noodles (the first batch of instant noodles before Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Japanese Bayer, German, is the founder of the world famous Bayer chemical company He started by inventing a red dye In 1897, he hired a chemical expert Felix heffman to invent "aspiline" and applied for a patent This drug brought immeasurable wealth to Bayer company By 1982, there were up to 12700 researchers in the company At present Bayer's products almost monopolize the production and market of chemical industry, medicine, pesticide and biochemical reagent in the world This is a typical and successful example of talent strategy in the history of chemistry Rockefeller, born in the suburb of New York, is the chairman of the board of directors of mobil oil company He relied on his power strategy Because of the huge scale and route of oil transportation, he came up with the idea of alliance with the railway company, which made a lot of profits At the same time, he attracted the alliance of the same industry to fight back At this time, Rockefeller used a joint plan similar to Zhang Yi of China's Qin Dynasty to split the alliance of Su Qin The alliance, like that, broke up the other side, and finally became a monopoly, and once became the richest man in the United States All kinds of winning methods can't be listed one by one, but in a simple summary, it's nothing more than relying on technology, relying on talents, relying on strategy, relying on the right path of the market, and relying on winning the hearts of customers For an entrepreneur to create a famous brand, first of all, he should have the belief of winning and full of enthusiasm He should organize his own team, develop unique, new and strange products to adapt to the trend, and finally, he should not be afraid of hardships and struggle on the road of brand Looking back at the problems in China's paint industry, the following four are the fatal disadvantages of creating famous brands: ① the capital owners (or the chairman / General Manager) are far more eager to achieve good results than to love money and cherish people, and to support fame ② The strength and thinking of marketing investment is far greater than the strength and thinking of investment in the quality, development, improvement and innovation of their own products ③ Technical experts and engineers (no matter in the same unit or in different units) are far more willing to prevent, repel and doubt each other than to discuss, communicate and cooperate with each other ④ The methods and means of unfair and abnormal competition are far greater than those in accordance with laws and regulations These four points make our coatings not only difficult to be famous in the world, but also kill and destroy each other in order to compete for famous brands It's a very sad fact! Especially at the time when the paint companies of the countries all over the world enter into China to seize the market, the oil raw materials keep rising, and the development speed of science and technology is accelerating, we sincerely hope that we can work together to create China's famous brand and strive to become the world's famous brand The key words of how Chinese coatings enter into the world famous brand: coatings industry, coatings market, coatings marketing, key points and Countermeasures for the development of fluorocarbon coatings in China at present, haze continues to hit the city, environmental protection coatings detonate similar information in building materials market, coatings industry is still busy at weekends Environmental protection kills small enterprises! The chemical industry has entered the era of payment to delivery Good news - congratulations to woodpecker paint Group Co., Ltd for passing the high and new technology There are relevant coating enterprises listed in the VOCs renovation enterprise of Chaozhou, Guangdong March 2 March 1, coating industry information news Two eight phenomena are emerging in the coating industry Three reasons for frequent quality problems in the coating industry Zhejiang Provincial Bureau of quality supervision randomly inspected 88 batches of unqualified exterior wall coating products in 3 batches Guangdong Laoren paint industry example of excellent development cases Director of the Ministry of environmental protection presided over the special supervision and scheduling arrangement meeting on February 27 Home of paint and coating focused on the news and information of coating, diatom mud, paint and coating, coating technology, fire retardant coating, diatom mud, paint and coating technology, Decoration knowledge and effect drawing of fireproof coating,