Marketing: how do entrepreneurs do self marketing after Yu Jiawen

Core tip: Yu Jiawen, a post-90s entrepreneur, has been criticizing recently Last year, it seems that this scene also appeared At that time, Yu Jiawen also became popular on the Internet with a "arrogant" speech video, causing many disputes This time, he almost did the same, but again as he wanted This can't help us to think about why we, who seem to be very smart, can be played twice by a post-90s young man? Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Home of paint news: Recently, Yu Jiawen, a post-90s entrepreneur, has been criticized Last year, it seems that this scene also appeared At that time, Yu Jiawen also became popular on the Internet with a "arrogant" speech video, which caused many disputes This time, he almost did the same, but again as he wanted This can't help us to think about why we, who seem to be very smart, can be played twice by a post-90s young man? 1 The best event marketing is social news first, although many times, he is called "cheeky", "not honest" and so on But if we put aside moral considerations, Yu Jiawen's marketing is not unsuccessful Many entrepreneurs yearn for the last headlines but fail to do so A post-90s entrepreneur can make headlines every day Different from other entrepreneurs, Yu Jiawen has many distinct labels, such as the post-90s generation, the bully president, the entrepreneur, etc., which have strong social attributes, and these labels are the hot topics most concerned by netizens at present In fact, the reason why Yu Jiawen has been exposed so intensively is that he has not appeared as an individual, but rather represents a social phenomenon People's criticism or report on him is no longer aimed at a person, but at the post-90s group or boastful entrepreneurs This means that the discussion about Yu Jiawen will be more broad, not limited to the industry, and the communication power is very strong In fact, when communicating with many entrepreneurs on how to ignite the attention of enterprises, I often suggest that if you want to win more attention, you should not always focus on the industry circle, only on the industry media reports, if you can last social news, you may be able to attract more attention As for whether it is necessary to be "brazen" or "dishonest" like Yu Jiawen, it depends on the wisdom of enterprises and the bottom line of individuals 2 TV media is still a strong platform for exposure Secondly, we can see that Yu Jiawen's two popularity paths are almost the same He is both CCTV and the same program What does this mean? TV media is still the most powerful exposure platform in China It has not been cut down due to the popularity of social media and the rise of video websites In this process, Hunan TV, Zhejiang TV, Oriental TV, Jiangsu TV and other TV stations have become more and more powerful with the help of new media, and the ratings of some programs even exceed those of powerful CCTV Over the years, we have been saying that this is the era of new media or self-Media, but at present, the influence of paper media has declined significantly, but the influence of TV media has increased with the help of social media and network video platform Video websites have been born for nearly ten years in China, but they haven't changed the life of TV stations On the contrary, a series of reality TV programs from major TV stations have occupied the hot spots of video websites Therefore, if there are entrepreneurs who want to get more attention for the project, it is a good choice to find a way to mix with a reality TV show to guest star 3 Social media is the most important driving force If social media is not so popular now, the discussion about Yu Jiawen will soon decline Because the current social media can carry rich information, and in the process of communication, there are also activists who actively participate in increasing the story and helping to enrich the characters, which can make the communication of an event more comprehensive and three-dimensional The most important thing is that wechat group and QQ group are very popular among social groups, which makes it easier for groups to gather and discuss Yu Jiawen's attention is also easily driven by one or two activists to become a group concern, and then explore new topics In particular, some new social media platforms are growing and playing an important role For example, Zhihu is growing into an important social media platform after several years of content operation and precipitation We can clearly see that no matter before Ma Jiajia or ranger car, and Yu Jiawen, every time some hot events or characters appear, there are always some "know molecules" to peel and interpret, and many articles from media people often quote the answers to know Li, and what is more, they directly refer to the essence of the answers, and then get some Spread on the new media platform So, knowing these three points, we can figure out the context of yujiawen's event communication The first is to label ourselves in combination with social hot spots; the second is to get exposure through a large platform; the third is to spread through social media channels These are the marketing methods and quintessence that can be used for reference However, in this world, it's enough to have one more Jiawen Yu Jiawen's routine can only be used once, so other entrepreneurs should not imitate it at will In addition to being unable to copy it, they are also relatively defeated Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,