Marketing: how do Tu enterprises survive in the competition: only high vision can bring high return

Shenyang steel structure fireproof coating construction expert punde Building Fire Engineering Co., Ltd Recommended introduction: since its establishment, Shenyang punde Construction Fire Engineering Co., Ltd has cultivated a group of professional construction teams with excellent equipment, rich experience and serious responsibility with advanced and scientific management methods and strict engineering quality assurance and after-sales service system It has undertaken a number of fire system installation projects, which has been praised by customers Every idea and special requirement of you will be fully considered by us and fully realized in the construction technology, which will become the cornerstone of our successful long-term development We are looking forward to your invitation, to provide you with quality services and high-quality technical support! All construction coatings have passed ISO9001 Paint House News: 15 years ago, Ma Yun and Ma Huateng respectively created 1000 times and 3000 times of investment return opportunities, which left a deep regret for many investors such as Li Zekai 15 years ago, Ma Yun went to the United States to raise 2 million yuan, which was rejected by 30 venture capital firms This year, Ma Yun went to the United States to raise funds, which is 20 billion yuan Investors took 18 turns in the Waldorf hotel line Facing the investors who didn't invest in Alibaba 15 years ago, Ma Yun said, "yesterday you didn't care about me, today I make you stand tall." At the same time, Alibaba went public, up 38% on the first day, and its market value has exceeded 200 billion yuan The same investment was made 15 years ago by Li Zekai, Li Ka Shing's son, who invested in Tencent 15 years ago, he used US $1.1 million to bargain for 20% of Tencent's equity, and then sold at 10 times the price 15 years later, Ma Huateng, who has owned 10% of Tencent, is now the second richest man in China, with a fortune of 16.3 billion US dollars If Li Zekai, like Ma Huateng, could hold Tencent's equity today, it would increase by more than 3000 times, and become China's richest man and the largest Internet giant But such an opportunity, once in his life, has been calculated to be a partial gain, and then missed Although he has made 10 times of the profit, Li Zekai still considers himself the most unsuccessful investment High return requires high vision With a 10 times vision, the maximum return on investment may be 10 times, but it cannot be 100 times or 1000 times At present, the coating industry is just like the Internet industry 15 years ago, and various new models emerge in endlessly, full of high return investment opportunities But high return requires a high vision, which cannot be achieved Even if we seize the opportunity of high return, we will inadvertently let it go Like Li Zekai The current coating industry, not only has the traditional agent alliance + manufacturer direct business mode, the whole industry chain development mode, but also has the double system mode, the integration mode, the big positive color wing mode, the colorful decorator mode and the o2o mode High return requires a high vision Few people dare to see through which model can bring thousands of times of investment return in 15 years The current coating industry is an era of great change, full of the impact of foreign brands, the impact of overcapacity, the impact of environmental protection and high pressure, as well as the temptation of a variety of new models to fight big with small In the face of many models and opportunities, the most urgent problem that most coating enterprises need to solve is the survival problem under the impact of the tide of furniture enterprise bankruptcy, the tide of environmental protection and the joint impact of foreign brands According to media reports, in the process of focusing on VOC renovation in Shenzhen, huayuanxuan furniture, fuzhidao furniture and Bailan mattress in Shenzhen are in the crisis of bankruptcy, plus the previous bankruptcy of Guangdong eisena furniture, and today's cabinet owners in Shandong are running away Will the collapse of several furniture enterprises in Shenzhen trigger the collapse of furniture industry? No one can give a standard answer However, the paint enterprises supplying these furniture enterprises are more or less involved, but it is an indisputable fact In addition to the pressure of competition in the same industry, the upgrading pressure brought by VOC regulation and the doubling of pollution discharge fee also bring considerable survival pressure to furniture enterprises and coating enterprises In this case, once a large number of furniture enterprises fail, it will certainly threaten the safety of the capital chain of some upstream coating enterprises A lot of furniture enterprises are investing a lot of money in environmental protection technology innovation, new water-based production line, Shangma UV production line, which is quite sensitive in terms of capital In addition, many furniture enterprises and coating enterprises of upstream suppliers do not settle accounts in cash, but have a three-month accounting period At this juncture, once the furniture enterprises go out of business, the coating enterprises will be easily affected The collapse of a small number of small and medium-sized furniture enterprises is only affected by a small number of small and medium-sized paint enterprises Once the capital chain of some billions of large furniture enterprises breaks, it will be the pillar enterprises in the upstream coating industry Under the high pressure of bankruptcy without environmental protection punishment in the strictest environmental protection law in history, coating enterprises are facing difficulties In order to meet the requirements of environmental protection, many coating enterprises are upgrading Some coating enterprises are building new plants, new equipment, preparing for relocation, and the funds are tight In this case, once some of the major furniture enterprise customers fall, the threat to the safety of the paint enterprise's capital chain is undoubtedly huge Once the tide of bankruptcy is formed, the threat will be the safety of more coating enterprises' capital chain, and the foundation of the whole national coating industry will be shaken The most helpless thing is that in this case, if there is a large-scale consortium to copy the bottom of the purchase, many coating factories will have to face the dilemma of "not to lose the value" and "not to lose the hand but not to be reconciled" And some big consortia are already waiting for the acquisition opportunity The reason why Alibaba has brought 1000 times of returns is that at that time, Alibaba was just in its infancy, and now it has reached its peak The reason Tencent has brought opportunities of 3000 times return to Li Zekai is that Tencent was at the bottom of its career at that time and is now at the top of it High return requires high vision Without high vision, don't expect high return Most people don't have a thousand times vision, so it's better to let the enterprise survive in the fierce competition first Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,