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    Home > Coatings News > Paints and Coatings Market > Marketing: how to coordinate the relationship between e-commerce and physical stores

    Marketing: how to coordinate the relationship between e-commerce and physical stores

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: in the era of physical channels, the focus is on the cost game between various forms of physical channels, such as business super channels and self built exclusive store channels Large business super stores have a large flow of people, but the cost is also high In addition to brand stores, self built stores generally have great pressure on the promotion of non famous brands When entering the era of e-commerce, businesses have entered e-commerce one after another, but they have developed to today Many enterprises find that e-commerce is not right, the volume may not be large enough, the profit is low, but also impact the offline physical stores, so how to straighten the relationship between e-commerce and physical stores? Physical stores and e-commerce can't be eliminated by each other, and there's no question about who can replace them Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water Home of coatings: In the era of physical channels, the focus is on the cost game between various forms of physical channels, such as business super channels and self built exclusive store channels Large business super stores have a large flow of people, but the cost is also high In addition to brand stores, self built stores generally have a great pressure on the promotion of non famous brands When entering the era of e-commerce, businesses have entered e-commerce one after another, but today, many enterprises have developed It is found that e-commerce is not right, the volume may not be large enough, the profit is low, but it also impacts offline physical stores, so how should e-commerce and physical stores straighten out the relationship? Physical stores and e-commerce can't be eliminated by each other, and there is no problem of who can replace them Although Alibaba's Ma Yun and Wanda's Wang Jianlin have made a bet, I think Wang Jianlin has a bigger chance At present, online stores are mainly small and medium-sized enterprises, which can produce an online store with an annual sales volume of more than 100 million and relying on a third-party platform However, for physical stores In other words, this is nothing The development of the Internet will ultimately rely on powerful manufacturers, not traders The real economy will promote the development of the Internet If the real economy does not take up any advantages in the development of the Internet economy, the Internet economy will not develop rapidly Therefore, I firmly believe that the real economy still has great prospects As we have said before, if China's real economy wants to become a powerful country, it must learn from Germany The concept of lean manufacturing comes from Japan, but the best one in real manufacturing is undoubtedly Germany Because of nationality Not to mention the problem here, but to say what conditions the physical stores have to be able not to be impacted or replaced by e-commerce Physical stores will not be impacted or replaced by e-commerce I think it's his personality at all, rather than selling products purely as basic attributes Why is it difficult for luxury products to develop online? Although the concept is very good, but the practice has proved that it has not been accepted yet The reason is not that we do not like online shopping, but that luxury products, which are characterized by experience and personalized services, are very difficult to feel its unique place on the Internet Therefore, it can be inferred that in the next ten years, the physical stores that will be impacted by e-commerce very little or hard to be replaced by e-commerce must be the physical stores that are experienced in personalized service and experience, that is, customers will get good personalized service that can not be given online when they shop in the store, and promote prices and services without experience Such physical stores will be impacted online sooner or later What we want most is the standardization of products, not the creativity Why can we develop fast food online but not the sales of five-star hotels? This is the difference between standardization and personalization If the physical stores want to continue to be bigger and stronger without being impacted by the Internet or rarely, they should strive to develop their own personalized experience There are two basic things that need to be done by physical stores The first is to upgrade the service, from pre-sale to in-sale to after-sale, so as to improve the service enjoyment of customers The second is to improve the means of promotion Our traditional promotion is to fight for price, and the means of buying gifts and full gifts are all in the scope of price war This is also the case on the Internet Personalized promotion should also be done For example, other non competitors bound with their own similar customers can share personalized services, and customers can consume products and enjoy services in a preferential way between joint businesses, which is not available on the Internet at present This is the personalized promotion I believe that in the next two or three years, the Internet will work in this direction, but the media on the Internet is doomed to this It is always a short board If the physical stores want not to be impacted by the e-commerce or rarely by the network, they must change their thinking mode, change their selling of ordinary products to selling of personalized products This personalization is to take the characteristic road, strive to change from the passive service of the staff to the active personalized service, from the pre-sale service to the continuous after-sale service, and improve the added value; In the future, it will be more difficult to attract and join real economy brands The reason is that we all have to face a very real need to answer the question of franchisees: what are our advantages in the Internet economy? To avoid the impact of e-commerce is not a good strategy, but to build their own brand characteristics of physical stores, otherwise it is difficult to let franchisees trust service How to deal with online and offline relations is a test for all brands In the crisis of Li Ning Company in 2012, online and offline impact is also one of the reasons for franchisees to have micro words For all the brands on the road to real economy, this problem must be solved What kind of brand characteristics of real stores will determine whether you will gain the trust of franchisees Even if all of them are direct stores, this problem must be solved Otherwise, even if the Internet doesn't hit you, your peers will have to deal with you At present, China's real economy has reached the period of transformation Profits are declining, but innovation is not This is related to the poor environment of intellectual property protection The connivance of Shanzhai and the lack of innovation environment atmosphere will destroy innovation Among the top ten e-commerce companies in the United States, only Amazon came from the traditional industry This also shows that there are many ways for the traditional industry to resolve the impact of e-commerce At the present stage, e-commerce channels can only be used to spread products, and the real money is still made by entities, but they complement each other, and no one can be short of them If we want to give the proportion number, I think 3-7 or 4-6 is a more appropriate proportion, 5-5 is still too early, and in the next 20 years, 5-5 is not reached; The offline labor cost is too high, but the online cost is no less than the offline cost The cost of getting traffic is increasing day by day, which is unknown to many consumers Whether it's the real economy or the network economy, it's time to reflect Why is o2o being taken seriously now? This mode is the inevitable combination of the Internet and the real economy No one can do without it No matter what the future positioning of the physical store brand, the Internet this way, all must be considered Terminal shopping guide is the first front of coating industry marketing It's the dislocation between coating enterprises and dealers The same kind of marketing information is needed Coating brand marketing should have your own creativity Coating enterprises plan to create a good reputation There's a kind of publicity period called running man There's a kind of marketing mode called brand tearing Grasp the consumer psychology and win the coating micro marketing In the Internet era How to do exhibition marketing well for coating enterprises? Wechat + website: a new way of network marketing? Is coating o2o a pie or a trap? Universities have started to sell "people" on Taobao, and marketing still needs innovation The 24th Beijing international chain exhibition of covens color granular paint Analysis: those who only consult customers who don't buy -- inspire "the home to buy coatings is focused on coatings, diatom mud, paint coating, coating technology, news information and coatings of fireproof coatings, diatom mud, paint coating, coating technology, Decoration knowledge and effect drawing of fireproof coating,
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