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    Home > Coatings News > Paints and Coatings Market > Marketing: How should coating companies develop international marketing

    Marketing: How should coating companies develop international marketing

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: in the era of economic globalization, going out and winning the world's attention become the dream and development vision of all brands No matter the daily necessities such as home coating products or long-term consumer products, only by seizing the market opportunity and winning the attention of consumers, can we stand firm in the market and realize our own leapfrog development Under this kind of opportunity, the coating enterprise continuously improves its own development mechanism and product quality, laying a solid foundation for its dream of going out In recent years, with the continuous upgrading of home decoration, a lot of national brands of home decoration coating have emerged in China With the development of the times, they are satisfying the local consumption Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Paint Home News: in the era of economic globalization, going out and winning the world's attention become the dream and development vision of all brands No matter the daily necessities such as home coating products or long-term consumer products, only by seizing the market opportunity and winning the attention of consumers, can we stand firm in the market and realize our own leapfrog development Under this kind of opportunity, the coating enterprise continuously improves its own development mechanism and product quality, laying a solid foundation for its dream of going out In recent years, with the continuous upgrading of home decoration, a lot of national brands of home decoration coating have emerged in China With the development of the times, on the premise of meeting the consumption needs of local consumers, they keep looking at the international market to meet the consumption needs of other residents However, to meet the needs of the international market, it needs a lot of preparation and marketing strategies In this, the good luck paint coating's principle is quite in place, which can be learned by other national brands In order to win the attention of foreign consumers, the first thing we need to understand is the consumption needs and habits of foreign consumers The so-called consumer is God, only to meet the practical needs of consumers, can we truly realize the value of products For this reason, lucky paint has done a lot of research, in-depth analysis of the differences between Chinese and Western cultures, in line with foreign folk customs, targeted product marketing, so as to successfully grasp the consumption habits of foreign consumers, determine the target consumer groups, and find the right candidates for their future marketing Secondly, in order to open the market in foreign countries, the National Coatings need to analyze the situation of the target market in depth and find the market gap In this link, lucky paint deeply analyzes its competitors in the target market, as well as its advantages and disadvantages in the face of these competitors, learn from each other's strengths and weaknesses, seek advantages and avoid disadvantages, tap its own unique selling points, so as to successfully find the market gap suitable for itself, and find a favorable space for its future development Thirdly, we should actively understand the market trend and constantly pay attention to the government's market supporting policies and regulations Good luck paint in the development of its own foreign market, the first thing to understand is the local government's various market regulations, follow various market regulations, so as to ensure their smooth development in the market In addition, it is also the most important, that is, the most prerequisite for market development, that is, to continuously increase the monitoring of their own products and improve product quality This is the top priority of lucky paint marketing In the era of quality as the king, both foreign and domestic consumers have very high quality requirements for products, such as low-carbon environmental protection and other compound content, etc., so grasping the product quality has become the focus of lucky paint coating For this reason, lucky paint has been constantly developing its own products and technologies While introducing new technologies from abroad, it has also been constantly innovating itself to ensure high quality with high-end technology In addition, when these works are well done, we should also pay attention to our own marketing channels and marketing scheme production, which is also crucial for the success of foreign marketing of national brands After all, the era of economic globalization is also the era of marketing With the increasing influence of made in China in foreign countries, the development of national brands in foreign markets will also be a great success From the trend of increasing international influence, China's national brands will break through the cage of various regional restrictions and shine brilliantly in the international market! 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