Marketing: how to develop new customers in coating industry

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All construction coatings have passed ISO9001 Paint Home News: in the paint industry, developing new customers and maintaining the loyalty of old customers are equally important Next, I will explain how to develop new customers for the coating industry 1、 If the coating products you sell are well-known, it may not cause too much obstruction to approach the customers with the words of strong sales, but it is recommended that you use the way of inquiry, especially the first contact For example, in order to increase the number of newspaper circulation and break through the traditional sales mode, some newspaper salesmen can directly obtain the approval of subscribers through friendly and polite telephone interview, and also get good sales results In the sales of some goods, the seller can understand the needs of customers and the market demand of the goods in the process of continuous inquiry, and improve the sales performance according to the sales point of the goods Therefore, the use of inquiry sales discourse, for the first time to meet customers more favorable, can be widely used 2、 Collect more customer information In order to get a better understanding of customers, you should prepare more information From the customer's basic information, you can know the customer's demand direction, which is the sales sensitivity that any sales personnel must have As long as customers have needs, they can naturally provide appropriate products for their needs, so it is very important to collect customers' information during the initial visit as much as possible It covers a wide range, such as work, position, education, family, interest, entertainment, sports expertise, etc sometimes even birthday, hobbies and other small problems may be the key to sales success For example, a salesperson will ask a customer about their birthday or anniversary When those days come, he will always write a greeting card to make the customer feel very happy, and his customer will naturally continue throughout the year 3、 To ensure that the performance of coating products meet the needs of customers before purchasing Successful approach should be based on products that customers need Demand is the first element of purchase If the customer's demand is consistent with the salesman's suggestion, the possibility of transaction will be very high If the salesman can grasp the customer's demand situation, he can get the customer's order Even if it has not been concluded, at least it can effectively improve the tacit understanding between the customer and the salesman, which is helpful for the transaction 4、 Patiently answer customers' questions Don't think that customers' questions are distrust of you or lack of interest in purchasing The opposite is true In fact, it's the customers who are interested in the goods that are willing to question them When answering customers' questions, the sales staff should also pay attention to skills Generally speaking, customer's questions can be divided into "questions that can be handled calmly" and "questions that cannot be answered" Of course, if it's the first type of question that you are preparing for, whether you answer it well or not depends on your ability If the customer's questions are not prepared or they don't know anything at all, the salesmen's adaptability is very important Generally speaking, the best way to deal with this time is to shift the topic Because the content of the question is very complex, it is necessary to collect relevant information to answer it completely, or to directly skip the question and ask other questions in the way of anti guest, so that he only thinks about his own answer and forgets the question just now 5、 Don't stay too long in the first visit to customers, too long stay will often cause a lot of inconvenience, which should be borne in mind by the salesperson In fact, before the two sides have reached a consensus, it is not easy to find a common topic in the long visit time On the contrary, the long visit time will affect the work or work of the customer, cause the customer's displeasure or generate many problems that are not conducive to product sales Therefore, there is a saying "accept as you see fit" The purpose of the initial interview is to leave a good impression on the customer As long as you give the customer a basic understanding, you should get up and leave It is the best strategy to leave some topics temporarily as an excuse for future visit 6、 The first visit should establish the customer's information about the product In most cases, it is impossible for a salesman to make a successful transaction when he visits a customer for the first time There are few successful transactions when he makes an appointment Therefore, the marketing personnel should be committed to building the customer's confidence in the product, so as to make a deep impression and pave the way for future transactions In addition, even if the first visit to the customer is likely to succeed in the transaction, the customer's confidence in the product must be established, which is the prerequisite for their determination to purchase Therefore, in the first contact with customers, sufficient information must be prepared so that they can gradually narrow the gap between sales and consumption, effectively grasp the selling points, and more easily achieve the sales goals Key words: coatings industry coatings marketing coatings industry how to build brand service advantage PPG automobile color trend release; blue will become one of the main colors in 2014 similar information · good news - warmly congratulate woodpecker paint industry group Co., Ltd on the list of relevant coatings enterprises through high tech · Guangdong Chaozhou VOCs renovation enterprises March 2 March 1 coatings industry information express "The strong is always strong and the weak is always weak" is emerging in the coating industry Three reasons for frequent quality problems in the 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