Marketing: how to evaluate paint company comprehensively

Core tip: in many occasions, the author talks with many coating executives about how to evaluate the subsidiary companies, there are endless difficulties, no matter the profit when assessing the sales indicators; no matter the cost of capital when assessing the profit; no matter the cost of capital when considering the cost of capital; no matter the risk of capital when considering the risk of capital, there is no growth In a word, there are policies on the one hand, and Countermeasures on the other hand, which emerge in endlessly The author thinks that the enterprise can be evaluated from four aspects They are profitability, operating capacity, solvency and target tasks to implement one by one The following mainly from the profitability to talk about the evaluation of the company 1、 Sales profit 1 Gross profit margin Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Home of coatings: In many occasions, the author talked with many coating managers about how to evaluate the subsidiary companies, there are endless bitter water, no matter how to evaluate the sales indicators, no matter how to evaluate the profits; no matter how to evaluate the profits, no matter how much the capital cost; no matter how to consider the capital cost, no matter how much the capital risk; no growth, in a word, there are policies on the one hand, and Countermeasures on the other hand The author thinks that the enterprise can be evaluated from four aspects They are profitability, operating capacity, solvency and target tasks to implement one by one The following mainly from the profitability to talk about the evaluation of the company 1、 Sales profit 1 Sales gross profit rate: after deducting sales cost from each yuan of sales revenue of enterprise products, how much money can be used for various period expenses and generate profits Gross profit rate is the basis of enterprise net interest rate, and cannot be profitable without sufficient gross profit rate Gross sales interest rate = gross sales profit ÷ net sales revenue (gross sales profit = net sales revenue - sales cost = sales revenue - sales discount and allowance - sales cost) 2 Net sales interest rate, how much net income can an enterprise get from each yuan of sales revenue, and measures the enterprise's operating results Net sales interest rate = net profit / net income from main business (product sales) 3 Operating profit rate The ability of an enterprise to create profits through selling products, without sufficient earnings before interest and tax, indicates that the foundation for sustainable development of an enterprise is weak Operating profit margin = operating profit before interest and tax ÷ net sales revenue (operating profit before interest and tax = operating profit + interest expense) 4 Core business profit margin, that is, the ability of an enterprise to create profits through the sale of core products, can be used as one of the criteria for value evaluation of product projects or business projects Core business profit margin = core business EBIT / net sales revenue of core business II Cost profit cost profit margin The level of profit generated by the consumption of costs and expenses The larger the index is, the more valuable the cost and expenses are When using this indicator, if the loan is not used for investment, the operating profit can be used as the numerator, otherwise the total profit should be used Profit rate of cost and expense = operating profit ÷ total cost and expense (total cost and expense = sales cost + sales expense + management expense + financial expense) 3 Asset income 1 Return rate of total assets The application ability of enterprise assets The higher the index, the higher the enterprise's ability to make use of assets Return on total assets = net profit ÷ average total assets average total assets = (total assets at the beginning of the period + total assets at the end of the period) / 2 Net interest rate of assets, that is, the comprehensive effect of enterprise assets utilization Net asset interest rate = net profit / average total assets average total assets = (total assets at the beginning of the year + total assets at the end of the year) / 2 3 Return on net assets, that is, return on investment of enterprise owners' equity, is the most comprehensive and representative indicator, which is affected by net asset interest rate and average asset liability ratio Return on net assets = net profit / average net assets (average net assets = (net assets at the beginning of the year + net assets at the end of the year) / 2) 4 Capital maintenance and appreciation rate, that is, the appreciation rate of the enterprise's own capital Capital maintenance and appreciation rate = total owner's equity at the end of the period / total owner's equity at the beginning of the period 4 Income quality 1 The proportion of core business profits in profits, that is, the structure of enterprise profits If the proportion of core business profits is too large, the enterprise should pay attention to the risk of dependence on the source of profits At this time, the business structure can be adjusted timely to reduce the operational risk The proportion of core business profit to profit = core business profit / total profit 2 Operation index, that is, the quality of enterprise income, is used to evaluate the relationship between enterprise accounting interest and cash inflow This index should be greater than 1 If it is less than 1, it means that the quality of enterprise income is not good enough Operation index = net cash flow from operations ÷ cash from operations = net cash flow from operations ÷ (net income - non operating income + non cash expenses) v supportability 1 Cash inflow ratio of sales operations, i.e cash inflow generated by sales of goods by enterprises The higher the value is, the better the situation of product withdrawal of enterprises is, and the more secure the operation of enterprises is Cash inflow ratio of sales operation = cash inflow generated from sales of goods ÷ net sales revenue 2 Capital safety ratio, that is, the safety degree of the enterprise's capital At the same time, it indicates that the enterprise's assets can continue to expand its development ability after paying off its liabilities Capital safety rate = asset realization rate - asset liability rate asset realization rate = (cash and its equivalents + good creditor's rights + marketable inventory + variable intangible assets) ÷ total assets to resolve the crisis - let the negative news of coatings turn to neutral report five major asymmetries test the balance of enterprises and the same kind of information - a model worthy of reference for coating enterprises - Sam's club model The after-sales service of coatings is extreme, and the consumers are deeply in love with each other How can small and medium-sized coating enterprises take advantage of the consumption during the Spring Festival holiday? 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