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    Home > Coatings News > Paints and Coatings Market > Marketing: how to fight against E-commerce

    Marketing: how to fight against E-commerce

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: with the advent of mobile Internet, a large number of e-commerce emerged, which seriously impacted the operation of physical stores, including the coating industry In the face of the impact of coating e-commerce, a lot of coating dealers have changed In fact, the emergence of coating e-commerce is the necessity of historical development Only when coating dealers face up to the existence of coating e-commerce and comply with the historical development trend can they survive in the fierce market competition What paint dealers should do is not to focus on the e-commerce sales of enterprises, but to find ways to improve their internal skills so that customers are willing to buy in offline stores
    Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water Home of coatings news: with the arrival of mobile Internet, a large number of e-commerce emerged, seriously impacting the operation of physical stores, coating industry is no exception In the face of the impact of coating e-commerce, a lot of coating dealers have changed In fact, the emergence of coating e-commerce is the necessity of historical development Only when coating dealers face up to the existence of coating e-commerce and comply with the historical development trend can they survive in the fierce market competition What paint dealers should do is not to focus on the e-commerce sales of enterprises, but to find ways to improve their internal skills so that customers are willing to buy in offline stores I creating a unique customer experience for offline stores has long been in a difficult state of existence The homogenized marketing mode has left customers in a dilemma When more and more homogenized stores are springing up, it is inevitable to reduce the number of customers entering the store and the gross profit of a single store If you go to IKEA, you will never sigh about the bad economic environment I go to IKEA in a non weekend time Even so, the whole shopping mall is still crowded with people There is no comfortable shopping environment and enthusiastic salesperson in IKEA What attracts so many young people There is only one answer The scene style product sales method creates a new buying experience for customers Many furniture stores are selling furniture, while IKEA is selling living space You don't know how to decorate a 60 square meter house How can we maximize the use of the smallest space? IKEA uses the space cut out by itself in the store to tell you what to do through the real experience This kind of display space is what customers want It is not the same as the developer's high model room, nor the untouched virtual 3D space displayed to customers by mobile devices such as iPad Who doesn't want to see the real situation of the house decorated by himself first From IKEA's extraordinary performance, we can draw a conclusion that the first thing we should do to deal with e-commerce is to experience marketing, to create a unique sense of differentiation for customers In the more fierce competition in the catering industry, when Hunan cuisine and Guangdong cuisine dominate the whole world, the grandmother of Hangzhou cuisine has killed a bloody road, and will break the situation Can you summarize the characteristics of Hangzhou cuisine? Grandma's family has created a new dining experience The dishes may not be so unique, but the feeling of eating a meal is different from that of other people's family The green vegetation decorated in the shop, the tableware and glasses for eating, and even the menu for ordering have changed Of course, there are a lot of imitators now I don't know how grandma's family will break the situation next, but what we want to praise is Grandma's pioneering spirit It's not only courage but also vision to say goodbye to pop and dare to take a path of their own Physical stores create unique purchasing experience for customers You can make differentiation in sales space like IKEA, or in service experience like Grandma's As long as you are willing to explore, from the moment when customers enter the store, each step can create business travel alienation to make customers feel that your store is different 2、 Service innovation moves customers If you think the key factor of e-commerce success is price, it's a big mistake E-commerce is actively building another important advantage - service Xiejiahua's meijiebu company can be regarded as a model of high-quality e-commerce services They started by selling shoes online at first Their practice is to mail enough shoes to customers at one time, and then customers can try them on at home Customers who are not suitable or satisfied with shoes can return them unconditionally to meijiebu company, and all the mailing costs are borne by meijiebu company Whether it's an online sales company or an offline physical store, we have to think about how to achieve real customer satisfaction and provide customers with the ultimate service Now the Internet sales platform has been doing big data analysis They will recommend products to customers based on their previous purchasing experience, rather than rude recommendation of high profit products to you Such recommendation has already been started in Amazon Excellence and dangdang.com The maturity of customer management and mobile Internet technology based on big data analysis undoubtedly makes e-commerce enterprises more powerful, and the pressure of offline entities is growing Retailers are really competing for customer resources No matter you are a new type of e-commerce enterprise or offline physical store, who knows the customers better and who can make them feel better, the customers are willing to buy with whom Imagine, can our physical stores do big data analysis? Can we provide customers with differentiated services? The answer is yes Many dealers don't summarize their business Most people live a life of "depending on the weather" like farmers If we make a record of the customer's transaction every day, we will find many opportunities, the transaction amount of the order, the sales quantity of the product, the sales time of the customer and other important data Once recorded, we will know how to recommend the product to the customer and how to maintain the relationship with the old customer through analysis and sorting A dealer boss in the Hubei area of Degao water-proof Products Co., Ltd is used to delivering a birthday cake to customers who have bought products in his shop A small move wins the excellent reputation of customers The business will naturally go smoothly and become bigger and bigger The service innovation of offline stores requires the dealer boss to think about what the customers think and extend the service to the front and back of the sales After customers purchase products, many bosses can provide high-quality after-sales services from installation to use But before customers enter the store, we have not done much to provide customers with front-end services Even though many enterprises are doing cross-border marketing, more aims are still to target customers in advance, but what kind of pre-sales services to win We still do little to win the hearts of our customers 3 Learn to sell stories to customers If our offline stores are still selling products, our competitive advantage will be gradually lost The offline stores are called monopoly stores, which in itself shows the lag of offline stores In order to strengthen the control and management of the stores owned by dealers, manufacturers want dealers to operate exclusively, so the stores are called monopoly stores, which in itself is not wrong But in the era of product oversupply and diversified sales channels, customers' purchase behavior has changed dramatically If they just want to get the use function of products, they have many quick ways to buy them What we should do now is not to sell products to customers through shelf display, but to provide customers with a new way of life They come to your door When I came to the store, I screamed That's the life I want The way and attitude of life without selling products requires us to learn to tell stories to our customers One student asked me on wechat, why does someone go to Starbucks for coffee every day, and then take a picture in Starbucks every day and send it to his wechat space? Because he is a big fan of Starbucks, Starbucks has become a part of his life, which is the life he wants My view on the future entity store is that a single category store will encounter unprecedented challenges, and multi category stores will all come on the stage Take a furniture store as an example In the past, furniture stores only sell furniture, but in the future, when customers come to the store, what do they do if they like the lighting, wallpaper, jewelry, curtains and other products in the store? He will buy one-stop Retail stores sell a way of life Do you think it's a bit like IKEA Since we are telling stories to our customers, not only have we made changes in our store product mix strategy and display, but also the sales staff have to make changes, from introducing products to telling stories Will offline stores be replaced by e-commerce? Only offline store operators can give their own answers Simple product sales methods and lagging customer service experience will inevitably be abandoned by customers As long as physical stores can think from the perspective of customers and provide customers with more creative purchasing experience, we will not lose this war Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,
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