Marketing: how to find new customers in paint marketing, do you know?

Core tip: the success of paint enterprises in the early stage is often "a fresh move" There is an example: TV advertising used to be a very effective means of new customer marketing Many myths of paint enterprises are created through TV advertising However, for small and medium-sized coating enterprises, the problem of TV advertising is that the cost is too high If you advertise on CCTV, it is impossible without millions of investment One of our customers solved this problem creatively in the early development process This customer found that compared with the central and provincial TV stations, the advertising expenses of those small TV stations Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Home of coatings news: the success of coating enterprises in the early stage is often "a fresh move" There is such an example: TV advertising used to be a very effective means of new customer marketing, and many coating enterprise myths are created through TV advertising However, for small and medium-sized coating enterprises, the problem of TV advertising is that the cost is too high If you advertise on CCTV, it is impossible without millions of investment One of our customers solved this problem creatively in the early development process This customer found that compared with the central and provincial TV stations, the advertising cost of those small TV stations was lower and the effect was very good By using such marketing methods, we have successfully obtained a large number of customers, and the coating enterprises have a stable growth for ten years But all marketing methods follow the law of diminishing benefit With the increase of advertisements, people who watch TV don't believe in advertisements The popularity of mobile phones has also reduced the number of people watching TV There are fewer and fewer new customers in this coating enterprise, so we have to rethink a question: where are the new customers coming from? How can we do it to bring new growth to the company? Here I just want to use my experience to tell you this simple but hard to answer question: where are the new customers? 1 Old customer recommendation: Generally speaking, the new customers are not familiar to us Because of this, we need to use some "bridges" to find new customers A very important "bridge" is our old customers Where there are old customers, there must be new customers that have not been discovered and mined by us So my first suggestion is to think about how to get new customers through old customers There are two opportunities: one is to recommend new customers through old customers; the other is to study the information acquisition habits and channels of old customers and find a large number of new customers through the guidance of old customers 2 Customer recommendation is the most direct and effective way for any coating enterprise to get new customers, and it is also the lowest cost way Yizhong company and many customers of Yizhong have many successful experience in customer recommendation There are also some cases in this issue To make customers recommend more new customers, the key is to do three things well: ① their own products and services are worth recommending, ② the customer recommendation should be very convenient, ③ there should be enough incentives for the recommended customers and sales personnel 3 Understand customers' habits and information channels: how to get new customers through marketing? The key is to know where customers go, how customers get the information they need, and what customers like In this matter, loyal old customers can also help us If we do a systematic survey of them, we will know what kind of meetings they attend, what kind of websites they visit, what kind of APP they use, what kind of books they read, where they take holidays and how to exercise, etc The more we know, the more we can find new customers by using the habits and information channels of old customers 4 Logical derivation: new customers are not familiar to us Because of this, we need to find new customers with the help of some "logical derivation" Each coating enterprise has its own business logic Because the industry is different, I can only give two or three examples of logic derivation here, which may give you some enlightenment: If our past marketing was achieved through some media, such as "TV" at the beginning of this article, our logic is that what are the customers who used to watch TV watching now? We will soon find that customers may be watching mobile phones (and computers) I believe that marketing on mobile phones is the key to almost all marketing in the future, which deserves our special attention If we have been successful in one region in the past, one logical deduction we can make is that we should also be able to succeed in another region or even in the whole country If we have done well in China, just like the invisible champion among many Yizhong customers, we have enough reasons to go abroad Maybe our biggest new customers come from abroad If we have been successful in one industry in the past, we can try to get new customers in another industry Some of Yizhong's customers are to occupy an industry first, become the leader in one industry, and then enter the second industry When they are the first in the second industry, they can find new industry customers New customers bring growth and vitality to coating enterprises We must attach importance to new customers To get new customers, we need to study where new customers are Key words: Coatings marketing, coating enterprises, marketing methods, coatings industry, entering the new era of transformation and upgrading, suck up "custom coatings" is popular, and become the new favorite of consumers The same kind of information: coating marketing: not marketing, but also marketing, paint marketing: paint brand agency, lending service to upgrade the machine, breaking through the dilemma The marketing season of jade stone lacquer is coming soon, and the enterprises need to prepare for the battle ahead of time in the market "Paint marketing" is the best way to get rid of the predicament "The marketing of paint is not enough," said the marketing director "The marketing of paint brand is the breakthrough of the market." the marketing of paint brand is a breakthrough in the dilemma of the promotion of the service of paint brand The marketing season for jade paint is coming soon The enterprises need to prepare for the battle in advance "The marketing of paint is not the best way to get rid of the predicament." the marketing of paint is not the best way to win the market The marketing How can jade and stone paint enterprises do well in marketing? • the younger consumption of jade paint market is an inevitable trend Jade paint marketing: wechat marketing of jade paint enterprises is the most important one for consumers How do dealers think of this year's "double 11"? • the blue ocean campaign of coating e-commerce or the "opening" of coating agents should review why the products can't be sold out What are the new ways to play in the "double 11" home e-commerce decisive battle? 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