Marketing: how to get initiative in the marketing market

Core tip: as a bridge between coating production enterprises and consumers, dealers provide coating products to consumers and feed back customers' consumption needs to coating enterprises The important role of coating dealer marketing in coating sales is self-evident However, with the intensified market competition in the paint industry, paint dealers are facing more difficult challenges than before The living space of the paint dealer group will suddenly become smaller when it reaches a certain stage, because the dealer group will sooner or later embark on a difficult transformation journey Then, how can the paint dealer enhance the market adaptability in the transformation process and take the lead in the new round of game Shenyang steel structure fireproof coating construction expert punde Building Fire Engineering Co., Ltd Recommended introduction: since its establishment, Shenyang punde Construction Fire Engineering Co., Ltd has cultivated a group of professional construction teams with excellent equipment, rich experience and serious responsibility with advanced and scientific management methods and strict engineering quality assurance and after-sales service system It has undertaken a number of fire system installation projects, which has been praised by customers Every idea and special requirement of you will be fully considered by us and fully realized in the construction technology, which will become the cornerstone of our successful long-term development We are looking forward to your invitation, to provide you with quality services and high-quality technical support! All construction coatings have passed ISO9001 Home of coatings news: as a bridge between coating production enterprises and consumers, dealers provide coating products to consumers and feed back customers' consumption needs to coating enterprises The important role of coating dealer marketing in coating sales is self-evident However, with the intensified market competition in the paint industry, paint dealers are facing more difficult challenges than before The living space of the paint dealer group will suddenly become smaller after a certain stage of development, because the dealer group will step on a difficult transformation journey sooner or later, so how can the paint dealer enhance the market adaptability in the transformation process, and take the lead in the new round of game? First of all, paint dealers should have a clear understanding of the development trend of dealer groups In the past, paint dealers can succeed by acting for famous brands, but correspondingly, there are more and more paint dealers acting for the same famous brand, and the competition trend is increasingly fierce In this case, paint dealers should improve their own quality, enhance their professionalism, and bear the functions of market promotion, channel operation, and after-sales service In the future, dealers and manufacturers may gradually form an equal position Customers need not only a supplier to purchase goods, but also a business consultant to teach them advanced marketing management concepts, marketing management practical methods, customer training services, etc., which require dealers to improve their professional quality while cooperating with manufacturers Secondly, the paint dealer and the paint dealer should grow together with the paint brand It's not that acting as a first-line or second-line paint brand is necessarily more successful than acting as a third or fourth line brand Paint dealers must have a rational view on the paint brand On the contrary, paint dealers should grow up with the paint brands they represent, establish the concept of long-term cooperation, and become strategic partners with the selected manufacturers, long-term cooperation and in-depth cooperation At the same time, dealers should also understand and accept the manufacturer's marketing concept, cooperate with the manufacturer's marketing strategy, and form a happy cooperation between the two Finally, paint dealers should regard the manufacturer as their most important customer Learning to deal with manufacturers is the most important course for dealers In addition to traditional distribution, logistics and brand promotion, it can also provide manufacturers with value-added services such as timely collection and feedback of market information, as "business consultant" of manufacturers, and use value-added services to cultivate the loyalty of downstream customers In a word, the competition in the paint market is increasing and there are many paint brands How to take the initiative in the fierce paint marketing market is what the paint dealers need to pay attention to It's a shame for the manager that the paint salesmen don't have food In the mature market, the paint enterprises are not suitable for price war The hard life of the paint dealers is to insist or to leave? 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