Marketing: how to get out of the traditional marketing dilemma and lead the industry

Core tip: in this era of rapid economic development, rapid changes in the world, and increasingly fierce market competition, in order to win the leading position in the industry, coating enterprises try every means to seize the market to make the coating market smoke, the coating industry quietly launched a marketing war, price war, advertising war, sales promotion war, with a lot of flags and a lot of efforts Breaking blood flow and dying With the approaching of November, the golden nine silver ten promotion season is coming to an end From previous years Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Home of coatings: In this era of rapid economic development, rapid changes in the world, and increasingly fierce market competition, in order to win the leading position in the industry, coating companies have tried all kinds of ways to seize the market to make the coating market smoke everywhere The coating industry quietly launched a marketing war, including price war, advertising war, sales promotion war, making a "bloody head" "To die or to live" With the approaching of November, the golden nine silver ten promotion season is coming to an end As usual, the Mid Autumn Festival and the national day have always been a good opportunity for businesses to promote sales Many coating companies have achieved good results in this sales, but a few are happy and worried In addition to the influence factors of the market environment, many coating enterprises are still lack of effective competition Traditional marketing has been trapped in a dilemma, promotion, sometimes promoting but not selling In order to achieve high efficiency, we need to improve the quality, price and service value, so that we can really get the market So, how can paint enterprises get more market in the fierce paint market war? The author summarizes the following points through communication with people in the industry for reference only First, jump out of the price, insight into consumer demand for value-added services Traditional coating product marketing often does the work of fighting price war, no matter whether the price war is active or passive, but the outcome is the same, which is to kill one thousand enemies and lose eight hundred Even if you kill your competitors, you will lose your vitality In the disordered market, if the paint companies want to find their own blue ocean, they have to jump out of the price wall and become a kangaroo of value-added services Only when we have a deep insight into the needs of coating consumers, and find out the needs of consumers, we can find the silk road leading to wealth Price is only listed as a reference factor, not a determining factor Who can better meet the needs of consumers? This advantage is exactly what consumers expect The most effective way is to help consumers add value Secondly, activate the terminal to add fresh seasoning to the advertisement This is an era of information deluge Advertisements can be seen everywhere, such as bus, subway, TV, radio, etc Since Jiang Wenli's endorsement of the paint, there has been a wave of star endorsement in the paint industry, and big stars, handsome men and beautiful women have also been poached by enterprises to endorse paint products When consumers sink in their hearts and carefully count the advertisements of coating products, they can hardly distinguish which products are good This kind of advertisement is no different from burning money In many coating advertisements, how to let consumers remember the advertisement and let coating products shine brilliantly? The industry people think the following three points should be done 1 Refining memory points; advertising without memory is equal to boiled water without taste, which can not be rooted in the minds of consumers, nor can it arouse the resonance of consumers' purchase 2 The terminal is vivid; the advertisement itself is boring To be honest, no one wants to see the advertisement, but the advertisement of the terminal is vivid As long as the consumers say hello as soon as they get close to it, it can make people feel more intimate and want to get close to it 3 Enhance the interactivity; advertising can only perceive, seemingly can't interact For example, increase the public relations activities of communication, and interact with them, enhance the communication between products and consumers, so as to win the consumers' understanding and smile After a satisfactory smile, the sales begins Finally, the segmentation positioning, tailored to meet the personalized needs The old saying "no one has me, and I am superior" tells us the importance of difference In the process of breaking through the market, coating enterprises have more and more obvious segmentation of coating products Coating products with special functions are full of the whole coating market Many coating enterprises often only pursue the quantity satisfaction, emphasize the diversification and expansion of product line, but ignore whether the subdivision of coating products has brought considerable economic benefits Nowadays, consumers are becoming more and more personalized, and their professional demand for products is increasing day by day Public products cannot meet the needs of the whole people In the market environment of needle in the haystack, we need to segment the market positioning and classify the ants that only love caterpillars Market segmentation is not to abandon the whole market, but to form its own unique selling point and competitiveness In the fierce competition market, focusing on one point and making specialization will often win unexpected surprises In terms of paint industry market segmentation, Huilong paint has been focusing on the development and coating of wood door paint for many years, and is the leading enterprise in the industry; mianmianmianjia has been engaged in healthy furniture since its establishment The R & D of paint has won a place in waterborne furniture paint; the R & D of long run UV furniture paint leads the furniture painting industry; in addition, Mickey paint aims at children's paint market, etc., which are all successful paint enterprises that do a good job in market segmentation positioning The market is like the Jianghu How to win quickly, accurately and ruthlessly in different market environment? It is the hard truth to firmly grasp the market When the paint enterprises are deeply involved in the price war, advertising war and promotion war, they may as well try to jump out of the cage and seek new ways to seize the market Micro blog marketing: grasp the cutting edge of online coating marketing, choose the right coating dealer to do half of the same kind of information in the coating market Want to be the secret behind wechat marketing circle of friends Coating marketing: give consumers a reason to scan your QR code Coating marketing: creative marketing is good Explore the story behind the "double 11" coating e-commerce marketing giant Paint marketing: 10 super practical paint wechat marketing skills • double 11 paint enterprise strength vs who will spend the most money at the top of the competition • inventory of double 11, paint business's "promotion play method" • on November 4, Shanghai dealers came to bilnik water industrial paint factory for investigation • don't understand this, paint business's double 11 business "random" will be punished · Coating marketing: to see the crazy marketing road of water-based Ketian, coating home focuses on the news and coating of coating, diatom mud, paint coating, coating process, fire retardant coating, diatom mud, paint coating, coating process, decoration knowledge and decoration effect map of fire retardant coating,