Marketing: how to hold a good Marketing Summit for coatings dealers

Core tip: at the beginning or the end of the year, coating enterprises will always convene dealers to gather in the headquarters or regional marketing center, hold annual Marketing Summit, summarize the achievements of the past year, and plan the future development, which has become an important part of the marketing planning of many coating enterprises However, to hold a successful paint Dealer Marketing Summit has become one of the important marks to measure the brand marketing planning and team execution ability of paint enterprises The success of the Marketing Summit of the coating enterprises is equal to the opening of the second line of the supervision of the channel construction The confidence of the coating dealers is increased, the team is working together, and the terminal situation is broken, which can often be over fulfilled Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water Paint Home News: at the beginning or the end of the year, paint enterprises will always convene dealers to gather in the headquarters or regional marketing center, hold annual Marketing Summit, summarize the achievements of the past year, and plan the future development, which has become an important part of the marketing planning of many paint enterprises However, to hold a successful paint Dealer Marketing Summit has become one of the important marks to measure the brand marketing planning and team execution ability of paint enterprises The success of the Marketing Summit of the coating enterprises is equivalent to opening up the two channels of supervision and responsibility The confidence of the coating dealers is increased, the team is working together, and the terminal is in a state of flux, often exceeding the annual sales target To be able to do a better than expected paint Dealer Marketing Summit is no less than to fight a local war Whether we can win depends not only on the courage of the enterprise owner and the morale of the marketing team, but also on certain strategies The author has witnessed too many coating enterprises or for such objective and subjective reasons, the inspirational meeting that originally inspired the coating dealers finally ended up with a tiger's head and a snake's tail The boss of the coating dealer complained, the boss of the coating manufacturer made sarcasm, the marketing department got angry, and the Sales Department complained Although there are also professional conference companies to undertake all kinds of meetings, the protagonist of the Marketing Summit - dealers are mostly "regular customers" from manufacturers who have seen the world, how to meet the tastes of more and more picky dealers In this paper, the author sorts out what he sees and thinks in order to grow up with all the officials Ten misunderstandings in the Marketing Summit of common coatings dealers I A report meeting was held As the saying goes, "you can see the management level of an enterprise by seeing how it meets" How to give a meeting to a channel provider is particularly important Although it is a centralized communication once a year, we should not take this opportunity to report the progress our enterprise has made in the past year to franchisees The report from the chairman of the board of directors to all departments of the dealer conference will take half a day, and the amount of information is too much and too long 2、 It became a tea party It is the wish of all manufacturers to deepen the communication with dealers and strengthen the cooperation relationship with each other through the meeting, but how can such communication be extended? It depends on the design of the meeting process Some manufacturers adopt the open round table design, from morning tea to lunch and dinner in the conference room It can be said that the atmosphere is relaxed from morning to night But after all, it's the conference, so in the process of toasting, it's inevitable that some dealers are not sure about the message delivered by the conference 3、 It became a party During the meeting, it's nice to show some good corporate culture, and the staff will make up and perform some programs by themselves to help the fun However, it's necessary to grasp the degree to avoid self defeating After all, not all the staff of every enterprise are so creative and expressive Although the channel summit is also an annual meeting, it is not an internal staff meeting after all, and entertainment should not be a highlight 4、 It became a tourist meeting Some coating manufacturers attach great importance to the channel summit Over the years, they have been working hard to change the pattern of service for good dealers, which can be described as "exhausted" Some Marketing Summit reception is very high, in the beautiful villa, bubble hot spring, listen to the lecturer to share, between classes by a professional guide to explain the local characteristics of the service I'm afraid that no one has seriously asked whether the dealers have the heart to learn and absorb new ideas in addition to their warm and comfortable life 5、 It became an order meeting Some manufacturers are satisfied with the total amount of money paid by dealers during the summit, so as to measure the success of the meeting It has a long history to combine order payment with dealer summit in many industries But it's a bit of putting the cart before the horse to meet the needs of the figures and ignore the collision of marketing ideas carried by the summit 6、 It became a business fair Different companies have different understandings on whether to invite potential new customers to participate in the meeting to feel the strong atmosphere at home However, even if there are potential customers participating in the meeting, it is not necessary to deliberately increase investment promotion in the link At this stage, no matter whether you recommend or not, you will definitely join in 7、 It became a training meeting Now many manufacturers have realized that it is very important to invite senior marketing trainers to communicate with dealers during the summit to improve the ideological level of franchisees Experienced senior lecturers are generally experienced in both professional managers and consulting operations, and have a deep research on grasping dealers' mentality and operation mode Some manufacturers have strong marketing department and talented managers, so they often hold some practical promotion skills training during the dealer meeting, which is very good, but these skills training is not suitable for such a summit No matter how good the skill is without mental adjustment, it can't be put into practice 8、 It became a press conference Some new technologies and products released during the dealer summit can really show the brand image and inspire people But there are also many enterprises meeting every year to release new products, the terminal is still the same every year, the dealers seem to go their own way If it can't be promoted, just to add highlights to the meeting and release some concepts, it will form a flashy and pompous style in the long run, which is not worth advocating As for new products and new technologies, what the terminal needs more is the release of annual promotion strategy 9、 It became a visit Let the participating dealers feel their own manufacturing base and enhance their cooperation confidence I'm afraid no other manufacturer does not think so Compared with the human and material resources and energy of organizing a large number of dealers to visit the site, it is also important to put the manufacturing base on the screen so that more potential customers can better visit and enlarge the brand impact 10、 It was a wrap up meeting Carrying forward the past and opening up the future is an important tone of the channel summit, but how to sum up the past is very important: who is willing to listen to the simple "achievements pile up" of self talk To sum up the achievements, we need numbers To sum up the past, we need refining Without refining, we can't sublimate without depth The four key points to successfully hold the coatings Dealer Marketing Summit are to plan creatively First, the theme planning of the conference should be in line with the industry development trend, in line with its own development orientation Second, it is necessary to give certain highlights to the conference process, which should be based on the good communication of the conference itself The channel summit is first an inspirational mobilization meeting, and then a study and training meeting To do a good job in research and training, most of the training in the coatings dealer conference is mental motivation, which emphasizes beating the blood of the dealers They are often very excited and don't know how to move when they go back In recent years, it is the latest trend of domestic channel training to change the traditional speech training into customized skills training Practice also shows that most dealers are more willing to invest resources to cooperate with manufacturers and more confident and capable of fighting with competing products after the seminar summit It's half a success to choose a good host of paint Dealer Marketing Summit with sincerity to strengthen the atmosphere, but most enterprises haven't fully realized this point and are reluctant to invest in professional marketing host Some may also spend a lot of money to invite the host of the media, some choose the host of their own planning department In fact, the host of the coatings dealer summit is not only the curtain call and active atmosphere, but also the understanding of dealers' psychological feelings and good at guiding dealers to talk with manufacturers The host with such ability is better to have the experience of management consultation and rich experience of activity hosting The success of a large-scale summit is not only a test of the planning ability, but also a test of the organization and execution ability of the coating enterprise: we need to consider the reception details of customers, media and other aspects Try to avoid the embarrassment of "more creativity and less satisfaction" We are in an era of mobile marketing Microblog, wechat and space social media have a great influence on the brand Every detail of the paint dealer summit may be magnified, affecting more people's attention The success of the coatings Dealer Marketing Summit is immeasurable to expand the brand reputation in the industry and has a profound positive impact on channel investment, which is worth our in-depth summary of every marketer in the coatings industry Principles for the transformation from low-end coatings brands to high-end coatings industry: main contradictions and main directions of the coatings industry; similar information; models worthy of reference for coating enterprises: Sam's membership store model; after sales service of coatings is maximized, and consumers or "buy" and love each other deeply; how can small and medium-sized coating enterprises make use of Spring Festival holiday consumption; another hole for o2o or coating e-commerce Paint industry integrates into the development of the Internet to promote the prosperity of the industry Paint marketing: not all paint products are suitable for holiday marketing Experiential marketing mode ------ you price it Micro marketing opens the era of precision marketing Paint enterprise culture, focusing on thinking The eight strategies for online marketing of paint enterprises are paint home, which focuses on paint, diatom mud and paint paint, Coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,