Marketing: how to improve and innovate paint holiday marketing

Core tips: 1 Great changes in traditional ways, consumer flow in Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Paint Home News: 1 The traditional way has changed greatly, the flow of consumers come in, want to still use the traditional way of promotion to attract consumers' attention? First of all, it is necessary to clarify the objectives, analyze the degree of consumers' inclination, the acceptance of promotion methods, the market attitude towards similar products, and list quantitative indicators, which are executable For example, the promotion of "3.15" is not the same as that of children's day "3.15" emphasizes quality assurance, and can focus on environmental protection products; and children's day can be simple and easy in store layout and atmosphere, and the main product is of course children's paint Secondly, it is necessary to highlight the unified promotion theme, which is closely connected with the program atmosphere, and can impress and attract consumers The theme is formulated according to the market environment and social hot spots, and special products are launched to seize the festival market Enterprises should carry out targeted festival marketing based on different cultural atmosphere of different festivals, and fully tap and benefit With the cultural connotation of the festival itself, combined with its own business philosophy and corporate culture, it can not only attract the attention of many consumers, but also spread the brand culture The third is to have differentiated marketing, which is reflected in the creativity of promotion details Following the competitors, it is easy to brand the impression of kitsch and copycat Coating enterprises should make full use of the effective combination of various media channels and platforms, arouse the wide attention of all corners of the society to the brand, and use new media to form a strong public opinion effect and communication effect, so as to build momentum for the brand's festival marketing 。 Only in this way can we integrate the resource communication and marketing to achieve the maximum effect with the least effort 2 Consumers' thoughts should be carefully guessed To choose the best sales means, now Chinese consumers are not so simple as to take advantage of the advantages They need both economic benefits and healthy environmental protection Therefore, their thoughts should be studied Coating enterprises must also make plans and preparations before the holiday, and train employees' communication skills Of course, coating enterprises should also be based on their own brand considerations If they want to promote products and increase sales volume, they can adopt the method of discount and price reduction If they want to launch new products or build brand image, it is more appropriate to adopt the form of complimentary products or services and opening ceremony 3 In the information age, new media should be used for the holiday marketing of coatings In the information age, the coating enterprises should see the business opportunities brought by the universality and rapidity of the network Many people think that the coating as a semi-finished product is not suitable for online sales, but in recent two years, the hot sales of some famous coating brands on the network have proved that the coating materials have great potential in the field of e-commerce For example, this year's tmall's September decoration Festival orders are endless, followed by preparations for the double "11" Carnival With the rise of new media, online publicity and micro marketing have become the new publicity theme of enterprises Of course, the paint industry can also learn from it Last year, duluxi filmed a series of online micro films of "ten colors men and women" focusing on "color" and "rejuvenation" to interpret the brand connotation This marketing method is conducive to the integration of online and offline resources of paint enterprises If properly managed, not only The sales volume is greatly increased, and the brand influence can be comprehensively improved Due to the weakening of holidays in the coating industry, many enterprises hope to promote products with exhibitions, which is a way of thinking, but the most important thing is to keep the camp of entity sales and strive to develop the coating e-commerce 4 The most important thing is to improve the product quality and service awareness With the release and implementation of the national environmental protection policy and the improvement of people's awareness, consumers pay more and more attention to the quality of coating products Excellent coating quality creates a good brand image for coating enterprises, which is an intangible wealth It can be seen that the top enterprises in the coating industry, like It's easy to get good results Secondly, paint is divided into seven parts, and painting service is also the key to paint holiday marketing Libon, the industry leader, has a strong e-commerce service team All the sales staff require not only the most professional paint product knowledge and the most perfect service consciousness, but also the real online sales Huang Shaodong, a professional in the paint industry, also believes that libon's e-commerce is well done The reason is to provide consumers with the most professional, convenient and worry free coating solution services Therefore, paint companies want to increase sales volume, but also from the most basic service details to start, steadfast to a higher level Key words: paint enterprise paint marketing paint brand scientific selection of anticorrosive paint is the key to the service life of radiators the implementation of detailed rules for coating going to the countryside is in an awkward situation how to activate the same information of middle and low-end brands? Tear and paste, paint enterprise please master the degree! How can the raw material of water-based environmental protection coating "skyrocketing" coating enterprises "save themselves? The blue ocean battle of coating e-commerce or" tear it up again "? Sex and the city, star derailment, coating people.. • will the enterprise die if the use of solvent based coating is prohibited in an all-round way? Shijiazhuang launched the most powerful action plan for cutting pollution on November 1 - "death tax rate" may be the last straw to overwhelm the coating enterprises It is the key to determine the level of wealth, and the owners of the coating enterprises are self-confident The extended service chain of Guangdong LAORENTOU Coating Industry Co., Ltd "- Guangdong LAORENTOU Coating Industry Co., Ltd has received 90 franchised stores nationwide, and the coating industry is focused on coating industry, News and coating of diatom mud, paint coating, coating process, fire retardant coating, diatom mud, paint coating, coating process, decoration knowledge and decoration effect map of fire retardant coating,