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    Home > Coatings News > Paints and Coatings Market > Marketing: how to improve the marketing channels of coating enterprises in the era of e-commerce

    Marketing: how to improve the marketing channels of coating enterprises in the era of e-commerce

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: with the rise of the Internet and the popularity of e-commerce, emerging sales channels are gradually respected by consumers, and more and more industries are competing to enter e-commerce, which will be included in the marketing channels Coating industry is no exception It is understood that a number of coating enterprises have set foot in e-commerce channels, such as Maxus, sankeshu, etc However, due to the particularity of coating itself, it is also different from other industries in logistics and after-sales service Therefore, the application of e-commerce as a new channel for coating enterprises should be considered from the special nature of coating, and the marketing channels should be dredged Coating products have the characteristics of FMCG, Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Home of coatings news: with the rise of the Internet and the popularity of e-commerce, emerging sales channels are gradually respected by consumers, and more and more industries are competing to enter e-commerce, which will be included in the marketing channels Coating industry is no exception It is understood that a number of coating enterprises have set foot in e-commerce channels, such as Maxus, sankeshu, etc However, due to the particularity of coating itself, it is also different from other industries in logistics and after-sales service Therefore, the application of e-commerce as a new channel for coating enterprises should be considered from the special nature of coating, and the marketing channels should be dredged Coating products not only have the characteristics of fast-moving consumer goods, but also belong to the chemical industry Some coatings are dangerous chemicals because they contain flammable solvents Paint products are packaged in barrels and bags, and most of them are barreled liquid, which is easy to become a flow hazard in the process of transportation, and there are certain security risks Therefore, many express companies are not willing to accept such a list This means that the e-commerce of the paint industry can not completely copy the practices of other industries such as clothing, home appliances, etc., but needs to establish its own logistics system, or make full use of the existing distribution network The particularity of coating industry is also reflected in the more complex after-sales service in the later stage, which is an important bargaining chip for many industries to determine their competitive advantages Relevant enterprises are doing some special after-sales services at any cost to get a seat in the field of e-commerce However, once the coating enterprises enter into e-commerce, it is very important for the after-sales service to follow up in time Before opening up e-commerce sales channels, coating enterprises need to solve the price system problem of online and offline products If the prices of the two channels are the same, online sales will lose the competitive advantage, but if online prices are cheaper, it is likely to affect the sales of offline stores In addition, the establishment of brand integrity is also a problem that coating enterprises need to solve Many of the above aspects involve the distribution of interests and energy input, which make many coating enterprises flinch But in the information and network increasingly developed today, who can first master information technology, the use of network technology, who can quickly step by step, seize the first opportunity For brand paint and coating enterprises, network sales is far from setting up an e-commerce department alone Among them, we should not only establish a new cooperation mode with dealers, but also wait for the birth of a new consumption habit and rules What are the reasons behind the success of paint enterprises? How can paint enterprises turn their target customers into their ultimate customers? The double 11 events of 2015 paint enterprises were first seen, duluxi and Chenyang competed for the first place Tencent Marketing Award was issued, which exploded the new trend of marketing development in the future Paint marketing: how can Huawei go abroad and become China's intelligent machine Four days after the launch of the old people's insurance, more than 40000 people have been insured - the demand equals to the market • more understanding of the Chinese man's heart to interpret the different marketing of Hailan home 2015 • paint dealers are better off relying on "enterprises" than on "themselves" • why many paint dealers end up "dead" • paint marketing: the reason why the "golden nine silver ten" peak season of the paint industry is not prosperous • "double 11" warm-up starts Paint companies are ready to move Green environmental protection coatings, the most promising choice for investment and entrepreneurship is paint home, which focuses on coatings, diatom mud, paint coating, coating technology, news and coating of fire-resistant coatings, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire-resistant coatings,
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