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    Home > Coatings News > Paints and Coatings Market > Marketing: how to make coatings a best seller?

    Marketing: how to make coatings a best seller?

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: for every enterprise, marketing is the most important department If no good product is sold, it can only stay in the warehouse Even if it is not a perfect product, it may become a best seller because of the professional quality and personal charm of the marketing personnel So, how to make coating marketing a best seller? Shenyang steel structure fireproof coating construction expert punde Building Fire Engineering Co., Ltd Recommended introduction: since its establishment, Shenyang punde Construction Fire Engineering Co., Ltd has cultivated a group of professional construction teams with excellent equipment, rich experience and serious responsibility with advanced and scientific management methods and strict engineering quality assurance and after-sales service system It has undertaken a number of fire system installation projects, which has been praised by customers Every idea and special requirement of you will be fully considered by us and fully realized in the construction technology, which will become the cornerstone of our successful long-term development We are looking forward to your invitation, to provide you with quality services and high-quality technical support! All construction coatings have passed ISO9001 Paint Home News: for every enterprise, marketing is a crucial department If no good product is sold, it can only stay in the warehouse Even if it is not a perfect product, it may become a best seller because of the professional quality and personal charm of the marketing personnel So, how can paint marketing make the product a best seller? How can paint marketing make the paint a best seller? 1 At the critical moment, we should shape your unique place to the customer, so as to touch the customer not only willing to buy your product, but also urgently need to deal with you, so that the customer realizes that this is an opportunity that she cannot miss So either you can significantly surpass your competitors in a certain value level (value is what can successfully solve customers' internal conflicts), or you need to learn to create a sense of scarcity But some paint marketers don't want to get customer commitment It is a chain accumulated by several small decisions You have to break through one by one in order to stand out from many competitors At this time, to obtain the customer's commitment is a kind of design that transcends the efforts of one decision and tries to close the transaction distance 2 A good impression sells itself successfully and keeps a good impression in the heart of customers Honesty, credibility and fun are all good qualities The lowest bottom line is that customers don't hate you But some coating marketers often give up their efforts to follow up and promote customers because they are worried about customers' dislike 3 Evidence persuasion should be good at integrating a series of information or tools to prove to customers that what you said is true If there are enough and low-cost empirical materials to prove it, it will be better, which is more rational empirical; if there is no empirical material, we must learn to "tell a story", tell a specific, detailed and conclusive story, of course, these are arranged in advance, otherwise it will really become a story telling But some coating marketers are not willing to take the time to integrate these "evidences" and always put their strength into persuasion and on-the-spot play Remember: all the events that fall into the sales trace will lead customers to rational thinking, "in the rational world, all the evidence is insufficient" The highest level of sales is that the customer doesn't feel the existence of sales! 4 Interest connection should connect the customer's needs with the services you can provide, and tell her what value you can bring to her, what problems you can help her solve, and interact with the customer's position and internal conflicts The bottom line is at least that you make the customer feel that you understand her needs But some coating marketers can't control a conversation, are led by customers, don't know their core resources, and don't actively match your resources to customers In a word, if the coating enterprises want to let customers buy your products, they must first let customers realize the perceptual "cool" and the rational "value" Paint salesmen can make a deal through the above four steps Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,
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