Marketing: how to make your paint company succeed in marketing?

Core tip: Recently, under the situation of multi-media co-existence, coating enterprise marketing has broken the traditional marketing mode Compared with the traditional marketing, today's online media has become the first contact media in people's working hours to some extent At present, many enterprises have realized that individuals have become the center of Internet life Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Paint Home News: Recently, under the situation of multi-media co-existence, paint enterprise marketing has broken the traditional marketing mode Compared with traditional marketing, today's online media has become the first contact media during working hours to some extent At present, many enterprises have realized that individuals have become the center of Internet life At present, more and more coating enterprises have brought network marketing into the whole marketing plan, and some of them have made a bold attempt Whether it is the construction and improvement of the enterprise's own official website, the launch of hard brand online advertising, or online news communication, special reports, or Forum promotion, etc., are gradually becoming a climate How to spend the least money, through the most effective way, to improve the brand awareness of enterprises, and to provide effective support for investment promotion and sales? In fact, the most effective news marketing is a very good way for brands to resolve crisis, build awareness, increase influence, and strengthen investment promotion According to the data of authoritative organizations, more than 100 million netizens browse news and get information through more than 300 well-known websites in China every day If enterprises occupy the promotion channels of major mainstream websites, it means that they have more effective and powerful opportunities to promote brands and products! At the same time, dozens or hundreds of well-known websites jointly report the brands and products of enterprises, which will undoubtedly revolutionize the credibility of enterprises and increase consumers' trust in the brands and products of enterprises, thus powerfully boosting the success of product sales! Of course, there are quite a number of wise enterprises now aware of this, but how to do news marketing well, so that it can generate communication power and momentum As for marketing power, most enterprises are not clear, including most marketing planning organizations and public relations companies are not good at it However, if enterprises want to make news marketing effective, effectively promote brand awareness, enhance brand influence and promote terminal sales, it is necessary to do a good job in the four links of news tension and imagination, event point and dynamic promotion, product information and activity information, and terminal sales promotion In the news marketing strategy of coating industry, we should adhere to such a route: fully mobilize enterprise resources, through product knowledge, coating technology upgrading knowledge, coating purchase knowledge, decoration knowledge and fashion trends, trends, building materials Knowledge dissemination in other aspects can satisfy consumers' desire for knowledge, stimulate their potential needs, form the interaction among enterprises, products, brands and consumers' needs, establish a good relationship with consumers, not only promote sales, but also bring good social value, and disseminate new technology, new products and new life knowledge In addition, network activities can quickly create the hot spots that netizens pay attention to on the network, and constantly design and launch new topics, so as to quickly attract netizens, let netizens know the enterprise and understand the enterprise's products; network activities can realize the interaction with netizens, increase the affinity of brands, and integrate product promotion in the interaction, so as to deepen the impression of netizens on products Combining offline terminal promotion, marketing and public relations activities to launch collaborative joint attack will effectively improve the effect and value of the overall marketing plan of the enterprise Now it has entered the marketing era, and precision marketing has become an important chip in the decisive future People-oriented win-win marketing is the way of enterprise development, combined with the marketing methods suitable for the enterprise, in order to achieve the purpose of marketing Key words: coating enterprise, coating marketing mode, network marketing, Hebei xindike coating Co., Ltd.: safety and environmental protection led by Gabori seaweed mud, generation 2 all-round clean new products of the whole school, grand listing of the same kind of information, Huangshan pollution discharge Enterprise Limited production triggered a new round of price rise of powder coating enterprise, coating enterprise fast turnaround? On the paint industry is a promising industry How can large enterprises enter the core of art paint market? • tear and paste backward, please master the coating enterprise! How can the raw material of water-based environmental protection coating "skyrocketing" coating enterprises "save themselves? The blue ocean battle of coating e-commerce or" tear it up again "? Sex and the city, star derailment, coating people.. • will the enterprise die if the use of solvent based coating is prohibited in an all-round way? Shijiazhuang launched the most powerful action plan for cutting pollution on November 1 "Death tax rate" or the last straw coating home that will overwhelm the coating companies is focusing on the coating, diatom mud, paint coating, coating process, news and coating of fire-resistant coating, diatom mud, paint coating, coating process, decoration knowledge and decoration effect map of fire-resistant coating,