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    Home > Coatings News > Paints and Coatings Market > Marketing: how to self redeem the coatings enterprises in Jingdong

    Marketing: how to self redeem the coatings enterprises in Jingdong

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: on May 9, Jingdong and tuniu jointly announced that tuniu signed agreements with investors such as Jingdong, and tuniu will receive US $500 million in investment

    JD accounted for 27.5% of the shares, becoming the largest shareholder

    With Jingdong's stake in tuniu, tuniu is not short of capital and flow

    More importantly, it embraces the "thigh" of Jingdong

    Professionals believe that the $148 million additional issue of tuniu is an online travel market competition

    How to self redeem the coatings enterprises in Jingdong Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively

    The feature of the breathing wall is obvious

    When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity

    It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively

    The feature of the wall that can breathe is obvious

    When the indoor air is relatively dry, the wall of diatom mud will absorb the water Paint House News: on May 9, Jingdong and tuniu jointly announced that tuniu signed an agreement with investors such as Jingdong, and tuniu will receive $500 million in investment

    JD accounted for 27.5% of the shares, becoming the largest shareholder

    With Jingdong's stake in tuniu, tuniu is not short of capital and flow

    More importantly, it embraces the "thigh" of Jingdong

    Professionals believe that the $148 million additional issue of tuniu is an online travel market competition

    How to self redeem the coatings enterprises of tuiu near Jingdong think that tuiu near Jingdong is the self redemption of tuiu under the fighting of tourism market

    The fierce competition in the online market and the threat of strong competitors at the same time forced Touniu to redeem itself, which coincided with the perfect fit of Jingdong's seeking for external development and expansion

    JD's strong categories are self operated, and other categories seek the best company in the industry to enhance customer experience

    And JD becomes the largest shareholder of tuniu, and tuniu can also turn JD's huge customer base into customers, which is a win-win result

    If there is no positive self salvation of tuniu, there will be no equity stake in tuniu and no follow-up development of tuniu

    Fierce market competition, strong competitors are everywhere, similar situation also appears in the coating industry

    In the face of such situation, can coating enterprises achieve sustainable development like tuniu? Materialistic dialectics tells us that the internal cause is the fundamental cause of the development of things, and the external cause is the necessary condition for the development of things

    The external cause works through the internal cause, and the internal cause is the decisive factor

    Therefore, no matter what preferential policies are offered by the state, coating enterprises must redeem themselves to avoid being lost in the development of coating industry

    1、 At present, the homogenization of the internal products of the domestic coating industry is serious, and the vicious competition is intensified

    The international coating brands are ambitious to encroach on the domestic coating market

    The development of the domestic coating enterprises under the internal and external troubles is an important magic weapon to stabilize the market

    Only through the joint efforts of the strong and the strong to provide diversified services and continuous development and improvement of de homogenization, can new breakthroughs be made and new development fields be opened up

    At present, the development of coating enterprises is generally in the form of Pan household building materials alliance

    2、 Seeking to be listed now the State encourages enterprises to be listed and formulates a series of preferential policies, which provides an important guarantee for the development of coating enterprises

    According to incomplete statistics, in 2014, a total of 18 coating enterprises were listed on the new third board, of which 8 were listed successfully, including: mettux, uberco, geerenhi tech, Linghu paint, tianbang paint, Kaihua materials, Kailun building materials, and sailike

    In addition, in 2014, there were eight coating manufacturing enterprises listed in Shanghai equity trading and custody center, which are lion technology, shark Co., Ltd., Jizhong chemical, boensel, Jinming waterproof, all Aixi, Runli chemical and HUICAI coating

    In January 2015, Sanyin coating and obersen coating were also listed in Shanghai equity trading and custody center

    In the era of capital for the king, coating enterprises plan to go public and turn to the capital market, which provides sufficient financial support for the follow-up development of enterprises

    Even Tianhong, Biao Zhuo and other coating enterprises can learn from the past

    Such a tragedy is not expected to happen again

    3、 Transformation and upgrading in the new normal environment of the economy, the operating environment of coating enterprises has undergone unprecedented profound changes, the competitive advantage is gradually eroded and reduced

    With the continuous price war, the continuous evolution of market structure, the introduction of new environmental protection law and coating consumption tax, China's coating industry has reached the cusp of transformation

    Transformation and upgrading has become a key issue in the life and death of every coating enterprise

    According to Xiaobian, the transformation and upgrading of coating enterprises include three aspects: thinking, products and channels

    Thinking determines the way out

    Only by changing the traditional way of thinking, taking consumer demand as the guide and following the trend of the times, can paint enterprises win the favor of consumers

    Secondly, the coating enterprises adjust the industrial structure and move closer to the healthy and environmental friendly waterborne coating

    The State encourages the production and consumption of water-based coatings, and the public prefers the healthy and environmental friendly water-based coatings, which is the business opportunity for the development of coating enterprises

    Finally, with the implementation of the Internet plus national strategic plan, the traditional industry and the Internet are becoming more and more closely linked, and the paint business is rapidly rising

    Coating enterprises should speed up the development of e-commerce, but offline channels can not be abandoned

    Only by grasping both online and offline channels can they promote the steady development of enterprises

    The self-help of nature, paint enterprises only to achieve self salvation, can become a trend in the development of paint industry, not be photographed on the beach

    Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,
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