Marketing: how to sell coatings well

Core tip: paint belongs to semi-finished products, which can be turned into finished products only after construction However, real consumers do not have a deep understanding of the product and decoration knowledge As a result, there are many phenomena of fake and shoddy, shoddy and confusing, which directly leads to the decline of the reputation of the whole industry In the end, no one will buy a good product Therefore, the paint shop has become the most important base for regular manufacturers, and how to further improve the sales volume of the shop has become a major concern of the enterprise Because it's not just consumers that paint stores have to deal with, but painters Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Paint Home News: paint belongs to semi-finished products, which can be turned into finished products only after construction However, real consumers do not have a deep understanding of products and decoration knowledge, so there are many phenomena of fake, shoddy, shoddy, and confusing, which directly leads to the decline of the reputation of the whole industry In the end, no one will buy a good product Therefore, the paint shop has become the most important base for regular manufacturers, and how to further improve the sales volume of the shop has become a major concern of the enterprise Because the paint shop is not only facing consumers, but also painters and home decoration companies The promotion of single store sales is not only the performance in the store, but also the channel outside the store Image, consultation, product and service are the four factors to inspect whether the paint selling point is professional, and the score of each factor will directly affect the turnover rate and profit point Image appearance image is like human clothes for sale A good image can attract consumers' attention and often make them visit the store (increase contact points) The success rate of natural transactions increased correspondingly At present, paint outlets are more concentrated in specialty stores and counters, which should be decorated in strict accordance with the enterprise VIS (or "specialty store manual") 1 unification Coating belongs to special consumer goods, rarely cross regional purchase Therefore, in the same sales area, the same brand of paint sales point, with a unified image will let consumers feel more professional, higher credibility The information that consumers receive visually in different stores of the same product should be consistent If some coating enterprises have recently changed their brand image, the selling point shall pay attention to the timely replacement of new VI publicity materials Generally, dealers are not recommended to increase or decrease the quantity of shelves at will If it is necessary to make data display shelves or other shelves locally due to special circumstances, the color system shall be consistent with the color of the selling point 2 clean What the paint does is to keep the face (wall, wood surface, etc.) clean Natural consumers are more comfortable with clean outlets In the building materials market, the dust is flying all day long, so the cleaning work of the selling point shows its necessity Clean the shelves with wet cloth and dry cloth every day, clean the stains with toothpaste, wipe the glass with newspaper, and wash the front of the door with water These works will make the image of selling point different 3 tidy Organization reflects tidiness In fact, the single weight of coating products is relatively high (especially the 18L packaging), and in many cases, the point of sale will use stacking display For consumers, symmetrical stacking feels more stable and orderly (see the figure below) In addition, in order to increase the purchase convenience, a considerable number of auxiliary products (such as talcum powder, color paste, brush tools, etc.) are sold in the paint outlets A lot of enterprises do not give full consideration to the point of sale planning Therefore, the sales point should set up the auxiliary product display area according to the actual situation Navigation of this article: (1) image (2) consultation (3) product (4) service in the era of green consumption, burdink water-based catering to the market, development, new policy issued by the Ministry of 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