Marketing: how to sell products?

Core tip: when visiting markets all over the country, many regional managers are visiting agents What I talk to them most is: a brand has only been in the market for two years, with an annual sales volume of over one million yuan, but the brand it promotes and acts for hasn't improved, with an annual sales volume of several hundred thousand yuan Why is this Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Paint Home News: when visiting markets all over the country, many regional managers are visiting agents What I talk to them most is: a brand has only been in the market for two years, with an annual sales volume of over one million yuan, but the brand it promotes and acts for hasn't improved, with an annual sales volume of several hundred thousand yuan Why is this In the Xinhua Ling market in Urumqi, I met with a regional manager and agent, who talked about some differences in product promotion and publicity: the regional manager only wants to make a product billboard at the market gate, while the agent requires not only to make billboards, but also to cover the industry newspapers and magazines in Xinjiang to promote the brand In the real market, such differences are common However, it is precisely this difference that has become a stumbling block for agents to move from the annual sales volume of hundreds of thousands of yuan to more than one million yuan In order to find the answer to this question, I have communicated with more regional managers or agents, summarized their answers and formed a set of opinions So in the product market, how to do to achieve a certain effect? I think the following aspects must be considered and put into practice First, consumers are now very rational to buy things, and no longer listen to the "bluff" of businesses When purchasing products, most of them are in several stores, and they are familiar with their own brands Only by comparing their product prices, quality, performance and so on one by one, can they decide to buy, that is, the so-called "Three Goods comparison" (but there are also a few who follow the introduction of oil carpenter to purchase, which is the old mode, so there is no more redundancy here) For dealers, in the current era of rational consumption, before your products are put into the market, they should let consumers know the existence of the brand To say the least, the most basic joinery should know your product name, understand the characteristics of the brand, and be familiar with the construction steps In this way, it is possible to attract the attention of consumers 2 Before the operation of exclusive stores, agents and store managers should be familiar with the characteristics, environmental protection, price and corporate culture of the products they represent This is to better face the consultation of consumers and fight a prepared battle At the same time, the image of the specialty store is directly related to the positioning of the product in the market Now, dirty, messy and poor grocery stores are not recognized by consumers, while the product experience hall with more than 100 square meters in the market, regardless of popularity and sales volume, is higher than others Therefore, there should be a store that seems to attract consumers as support Third, we have done a good job in these preliminary preparations When we open the store, we need to build momentum in brand publicity If possible, gather carpenters, relatives and friends together to get in touch with each other and let more people know your brand and products, so as to create favorable conditions and lay a good foundation for the future 4 The agent shall provide professional knowledge and services Professional knowledge includes technology, color matching, construction and industry knowledge Service means that customers can deal with problems in a timely and free manner within 24 hours, and provide customers with painting effect schemes of various colors and levels 5 The agent shall find out the positioning of itself and products What level of product positioning will directly affect the market sales; in the operation of products, there should be an overall plan, such as how many distributors to develop this year and the percentage of sales growth; for competitors, agents should take a brand as an example of their own learning and surpassing, such as 5 million sales in 5 years for others, and I will achieve it in 3 years This level Nothing is difficult in the world, just afraid of the intentional people No brand is the permanent hegemon of the market As long as you have the determination and goal to face customers and consumers with sincere heart and extreme service, no matter how small a brand is, it will become the hegemon of the market and the famous brand in the hearts of consumers Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,