Marketing: how to upgrade paint dealers to super paint dealers

Core tip: in China's paint market, the annual sales of dealers can reach tens of millions or even hundreds of millions of yuan when they do paint Some dealers can even achieve an annual sales of more than 100 million yuan when they only do a single product (exterior wall paint, interior wall paint), but these dealers are only small bosses Look at the business scale of paint dealers, but not just rely on turnover In addition to the turnover, it is also necessary to judge the sales channels, resources, business scope, business types and sales stability of dealers, as well as the size of dealers based on the offline dealers or terminals that they can effectively control Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water Paint Home News: in China's paint market, the annual sales of dealers who make paint can reach tens of millions or even hundreds of millions of yuan Some dealers can even achieve an annual sales of more than 100 million yuan only by making a single product (exterior wall paint, interior wall paint), but these dealers are only small bosses Look at the business scale of paint dealers, but not just rely on turnover In addition to the turnover, it is also necessary to judge the sales channels, resources, business scope, business types and sales stability of the dealers, as well as the size of the dealers based on the offline dealers or terminals that they can effectively control The main reason why dealers can't be super dealers is that they are businessmen, not managers Only the managers can make the enterprise bigger and stronger One of the three types that can't be a super dealer is to do the market in person, do everything in person, and do the delivery and collection in person Such dealers will never do much Because a person can directly and effectively manage no more than 150 customers, plus helpers, dealers usually manage no more than 300 customers, and can command and manage no more than 3 delivery vehicles Another kind of failure to be a super dealer is to leave the shopkeeper alone Because he made some money as a dealer, entrusted his business to his family or relatives, and spent a lot of money on his own As long as you can make money, it doesn't matter what the market situation is like When it is found that it has not made money, the market is hopeless The last one is not specific to the management of paint brands There are too many paint brands and too many brand changing frequency Many dealers hold a "do not fight, do not fight" mentality Too many paint brands are not conducive to management, and it is difficult to build a professional self owned brand If the paint brands are changed frequently, the manufacturer will have a distrust of the dealers, which is not conducive to the dealers to get more concessions from the manufacturers How to become a super paint dealer who can really become a big super paint dealer must be an entrepreneur dealer Entrepreneurial dealers are usually made big in this way: first, when they start to be dealers, they must do it by themselves - without doing it, they can't really be familiar with the market Second, when expanding the scale, we must bring out several capable and capable generals These competent generals may be their own family members, relatives, or hired salesmen - through their own words and deeds, bring out the first batch of teams - only when the team is expanded can they grow Third, when the scale is expanded to a certain extent, we will set up corresponding organizations, recruit professionals and implement division of responsibilities If it's all up to the right people, they may change jobs and take customers away, which is a big loss The advantages of specialized division of labor are: first, everyone only does what they are best at; second, everyone only cares about some things, and no one will lose much if he leaves Fourth, set up management personnel and supervision institutions The scale is too large to be managed by oneself Therefore, it is necessary to implement hierarchical management After hierarchical management, I may not feel at ease Therefore, it is necessary to set up a supervision organization to check the work of the managers and the corresponding organizations Fifth, formulate corresponding systems and manage them according to the systems When the scale is small, everything is put in one's mind, and things are arranged in half an hour At this point, no system may be more efficient After the scale is expanded, it must be managed according to the system, and the boss himself must abide by the system How can paint dealers improve? Some paint dealers have high savvy They can understand many things by constantly pondering on their own But most of them can't do it The progress of paint dealers mainly depends on learning from others First of all, paint dealers should learn management from excellent enterprises The more strictly managed enterprises are, the more they need to learn from them, and even require manufacturers to design management systems for themselves If you can invite the best salesman from the manufacturer, you can also ask the salesman to manage for you Secondly, we should learn the management mode from the excellent paint dealers You can ask the manufacturer which dealers do well, and then go there to learn from them If the paint dealers are slow to make progress, they should ask a manager who can manage them Super paint dealers should do what scale expansion, the boss no longer do the market himself So, what does the boss do every day? The boss should do three things: first, research the market First of all, we should study the manufacturer and find out the next step of the manufacturer What is the manufacturer's annual work plan, which products are to be developed, how to adjust the market, how to prepare to compete with competitors, etc.; secondly, it is necessary to study how the merchants, other dealers and terminals do; finally, it is necessary to study the consumers and their consumption laws Second, we should train and select talents The more talents there are, the bigger the career will be Dealers are not easy to recruit high-level talents, so we must cherish talents Third, formulate rules and regulations If there is no rule, there will be no square If there is a system, we must act according to the system In this way, management is much easier Otherwise, ask for instructions in everything, and don't be too busy to be dizzy! As a paint manufacturer, it should also have the obligation to help dealers how to operate, how to become stronger and bigger How to simplify the same kind of information of paint brand culture? Dealer research: how to distinguish the falsehood and truth of dealers? How to break the opening battle of dealers in 2016? Paint marketing: when there are no customers in the shop, what is the profitable paint boss? Paint marketing: the market position of paint enterprises should be firm and brand building should not be ignored Paint marketing: the business personnel have learned to travel all over the paint industry! How do successful paint dealers sell paint? The price of coating products is determined by quality and coating marketing: the top ten business taboos that the coating industry must keep away from! How can you make money as a paint brand agent? 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