Marketing: in depth analysis of consumer psychology: purchase, because of discomfort

Core tip: purchase, not because it is good, but because it can alleviate our discomfort, that's all
If there are any problems that make enterprises feel helpless, the phenomenon of "cheering but not standing" must be on the list
This is a very classic question, and there are often debates in the industry such as "marketing is important or product is important" Of course, no one can give a convincing answer, "product first" Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Paint Home News: purchase, not because it is good, but because it can alleviate our discomfort, that's all If there are any problems that make enterprises feel helpless, the phenomenon of "cheering but not standing" must be on the list This is a very classic question, and there are often debates in the industry such as "marketing is important or product is important" Of course, no one can give a convincing answer, "product supremacy" is not totally ignorant of marketing, "marketing supremacy" is often not bad products, and the final seemingly factual debate is often the difference between positions There is no right or wrong I just want to reiterate a fact and provide an angle for you to consider "Demand, from conflict." This is one of the theoretical basis of consumer behavior, and also a truth that is often ignored by people In heffman's consumer behavior, it is explained as follows: "motivation is the driving force of individual action This driving force is caused by an uncomfortable state of tension, which is the result of unmet needs The individual's subconscious motivation to reduce the tension caused by the need produces the behavior that he expects to be able to meet the need, and can bring more comfortable internal state " We can generalize as follows: human needs are caused by motivation, while motivation is stimulated by tension and uneasiness The vast majority of purchases and transactions are just because consumers encounter conflicts and want a product solution to solve the conflicts So, for human beings, a cruel nature and a lasting illusion is that you think your behavior is to follow your heart and move towards freedom, in fact, just to eliminate the uneasiness and get relief As a consumer, you will only spend more time and money on products that can solve conflicts For example, to go to the cinema to see a movie, it must be a disaster area of "good or bad" Popcorn films and Hollywood films are generally recognized as malnourished, with assembly line production and considerable box office On the contrary, films that have been sharpened for ten years, with deep intention, sincere shooting and novel material selection are often really ignored You and I have to admit that most people are vulgar in most cases The reason why we go to the cinema seems to be based on the quality of the movie In fact, we just want to find a way to pass the time and boredom This is our conflict and the real purpose of watching movies Even for those very profound and profitable films, the direct motivation of the audience is not just because it is good What they really think is that I can make progress after watching this film I am different from others, and I am different from those ordinary people Its essence is to solve conflicts The same book, "self-control" is better than "positive psychology" in sales, because most consumers often encounter the situation of lack of self-control, so the first name is to solve their conflicts, while the latter name is more accurate, but it is difficult to hook up interest in any case; the same early childhood teaching machine, "where can not point where" Compared with the "original pen inductive recognition technology", the advertising language is more attractive, not only because the previous sentence is more easy to understand, but also because the conflict directly against consumers has caught the main contradiction Back to the beginning of the topic - "good or bad" question The essence of market and product is to do business, not to create literature, which goes wrong with one's own temperament Catering to consumers' cognition is much simpler than changing consumers' cognition In most cases, products should serve the market Consumers never need a general good product, let alone a good product without standards What they need is a reason to buy, a counterpart that can solve real problems So, in the final analysis, as our title says - buying, not because it's good, but because it can alleviate our discomfort, that's all Key words: consumer psychology is the conflict between success and failure China Resources paint has won the title of China's coatings century classic enterprise Shenzhen architectural coatings releases 12000 tons of harmful substances every year The same kind of information The magic color wall covering paint has become the new favorite of consumers Guangdong old head coating is the quality research Huilong, aksunobel and Dr Hua are playing with consumers To create a delicate life for consumers has always been the development of Guangdong Cherry Blossom art coatings I advise consumers to keep the rain and dew in balance Consumers should be careful when buying coatings Is it really good to open a shop in the community for coating products? Will consumers accept it? A war of different dimensions in wallpaper PK coating Children's paint is favored by consumers The key is to find out the key Who will give the interests of greedy enterprises! The bridge coating dealers of enterprises and consumers have a long way to go The home of coatings focuses on the news and coating of coating, diatom mud, paint coating, coating process, fire retardant coating, diatom mud, paint coating, coating process, decoration knowledge and decoration effect map of fire retardant coating,