Marketing: ingenious optimization of paint Marketing -- bait marketing

Core tip: "bait marketing" is not as simple as giving a gift "Bait" refers to the transaction medium provided to customers in a way that customers cannot refuse The "bait" design can not be taken for granted In order to continuously promote customer turnover, it is more critical that your bait also needs to be low-cost, sustainable and attractive The successful use of bait marketing can achieve twice the result with half the effort Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Paint Home News: "bait marketing" is not as simple as giving a gift "Bait" refers to the transaction medium provided to customers in a way that customers cannot refuse The "bait" design can not be taken for granted In order to continuously promote customer turnover, it is more critical that your bait also needs to be low-cost, sustainable and attractive The successful use of bait marketing can achieve twice the result with half the effort First of all, let's see what is the "bait" of the bait marketing of the coating enterprise? How to put "bait"? First of all, we need to have skills to put in "baits" Sometimes free delivery is feasible, sometimes it is not feasible The specific way of putting in "baits" must conform to the "acceptance habits" of customers Second, clear "what customers want most", take what they like! There's a story that the little white rabbit never catches a fish after several times of fishing Later, the little fish jumped out of the water angrily "Please don't take a carrot as bait every time you fish, OK?" Bait is what the other party wants, not what you need! Last but not least, the final goal of the coating enterprise is to make a deal Therefore, the "bait" must be closely related to the deal, so that the customers who have eaten the bait will naturally go on the road to make a deal These three elements are indispensable Clever optimization of paint Marketing - bait marketing so how can paint enterprises carry out "bait marketing"? The process of designing "bait" consists of three steps: 1 Who is the customer? 2 What is the greatest value and benefit our products can create for customers? 3 What is the pre action of customer transaction? Therefore, the examples of bait setting in paint enterprises are as follows: 1 Who are the customers - those who want to buy paint to prepare for decoration; 2 The value and benefits of the products - to make the decoration more environmentally friendly, beautiful, personalized, etc.; 3 What is the pre action of the transaction? ——Look at the sample and select the sample board room; therefore, the paint sales can not directly sell the paint to customers, but should encourage customers to try to see a large number of samples to build a decorated home appearance, which is the three-dimensional effect of 3D color grain paint? Or the beautiful design of diatom mud? Or just a natural and simple white wall effect? It is a good marketing method for customers to choose the home effect in the custom coating type and determine the product We summarize the primary bait as "from customer to value, from value to front action" In short, bait is a bridge across the gap between the buyer and the seller, and bait marketing is a clever optimization of the sales process Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,