Marketing: Innovation of coating distributors: looking left and right and turning back

Core tip: Watson's and Metro's channel operation enlightenment - the innovative business road of Metro and Watson's is undoubtedly a chapter of practical business enlightenment for many coating enterprises confused and wandering in the channel field The ability of innovation has almost become a common standard to measure people or things, and has increasingly become a flexible chip to determine a country's productivity The importance of national innovation consciousness in modern social value can be seen from the national institutions' advocacy of national innovation consciousness There are order and operation rules in the jump, innovation, grandeur like a giant dragon breaking through the sky and wagging its tail, and more Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Home of coatings news: Watson and Metro channel business enlightenment - the innovative business road of Metro and Watson is undoubtedly a chapter of practical business enlightenment for many coating enterprises confused and wandering in the channel field The ability of innovation has almost become a common standard to measure people or things, and has increasingly become a flexible chip to determine a country's productivity The importance of national innovation consciousness in modern social value can be seen from the national institutions' advocacy of national innovation consciousness There are order and operation rules in the jump Innovation is as grand as a giant dragon breaking through the sky and wagging its tail, and more like a gorgeous turn in the vast crowd, light and nimble, and detached at will It's so simple Back to the topic of channel management, under the modern channel system, it is the reform direction that every coating enterprise is eager to try to make the channel flat and minimize the channel loss Facing the vertical extrusion of upstream and the horizontal competition of homogeneous competitors, traditional channel operators are still popular in the market where the slogan of "channel is king", The living situation is increasingly embarrassing Therefore, in recent years, people in the industry have been exploring the survival proposition through positioning innovation, injecting brand power and strengthening resource integration ability As one sentence says, if we can't find the answer to the problem, we'll change the question If, under the pressure of survival, the channel providers have a strong management team, introduced the modern operation concept, and are more fortunate to unite a group of hard-working front-line personnel On the basis of everything, they are still struggling for basic survival, then it is time to consider whether their own business or business model should be stopped urgently The market doesn't lack some rebellious players who start their own business and set up their own game rules Watson's positioning is in the field of personal care retail Metro focuses on the field of bulk purchase of B2B enterprises The B2C e-commerce model that is everywhere on the Internet is even more so Maybe now people don't think their positioning is so brilliant, but the industry wonton and new domain are not yet available At that time, its strategic entry was quite effective To the envy of the peers, these tenacious owners have become the leaders that they can't catch up with What's more, these innovative retail giants integrate the upstream supply chain resources, continuously launch their own brand series products in their own stores after they have a stable customer flow and brand reputation, and realize the transformation from a pure channel supplier to a channel brand supplier Type Compared with brand enterprises, the advantages of this channel brand business are obvious: self owned stores save the process of channel development when consuming fees; face the market, connect with consumers seamlessly, there is no channel to yield profits, and product income is fully pocket; with mature channel brands, self owned brands naturally have higher brand premium ability In terms of channel merchants, upgrading to a level sufficient to launch their own brands can really be called creativeness Of course, Watson's and Metro's expansion has capital support, enterprise strength and other factors These successful factors are often difficult to replicate for many small and medium-sized coating enterprises in the channel field, but their more important and referential factors are indeed their keen market sense, marketing ability for market segmentation, and decision-making power On the contrary, many channels and chambers of Commerce find that what they lack in front of the market is really the intelligence and bloodiness of a hero The innovation of channel business does not mean that any enterprise should rush in The blind innovation of "having dates but not having dates" is often only random The enterprise positioning that changes day by day is even more taboo for commercial operation For the channel operators in the initial stage, it is better to examine their own resources for positioning innovation, seek the blue ocean field in the existing market, analyze the consumer groups and consumption characteristics, evaluate the market development space, and carefully test the operation effect of the mode Only when it is feasible, can they get on the ground and jump on the horse As for the channel providers who want to transform and reshape their positioning, they do not have the advantage of small and easy turning of the new strength ship They should be more careful and careful when they turn the rudder halfway and adjust the course, and try to demonstrate as many as possible and consider again What is worth studying and studying is the innovative business model in the field of online e-commerce In the increasingly mature network environment, the online retail field is in front of the market with explosive innovation Online model innovation into offline, perhaps as a way of innovation It can be predicted that the king who can occupy the retail market in the future must be an integrated cross-border channel enterprise online and offline There's a story that everyone has heard about: people found gold deposits across a river When countless people rushed to the mine to search for gold, some people started another business by their own way: crossing the river for many gold prospectors who were sighing for the river As a result, the most profitable one is not the gold diggers, but the boatman who ferries back and forth across the river No matter how mature the market is, there will always be opportunities for innovation From another perspective, turning around and facing each other, it may be a vast blue ocean Home marketing continues to "sell cute" online news marketing to help paint enterprises improve brand competitiveness similar information • paint enterprises worthy of reference model Sam ' Paint industry integrates into the development of the Internet to promote the prosperity of the industry Paint marketing: not all paint products are suitable for holiday marketing Experiential marketing mode ------ you price it Micro marketing opens the era of precision marketing Paint enterprise culture, focusing on thinking The eight strategies for online marketing of paint enterprises are paint home, which focuses on paint, diatom mud and paint paint, Coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,