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    Home > Coatings News > Paints and Coatings Market > Marketing: Innovation of coating distributors: looking left and right and turning back

    Marketing: Innovation of coating distributors: looking left and right and turning back

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: Watson's and Metro's channel operation enlightenment - the innovative business road of Metro and Watson's is undoubtedly a chapter of practical business enlightenment for many coating enterprises confused and wandering in the channel field

    The ability of innovation has almost become a common standard to measure people or things, and has increasingly become a flexible chip to determine a country's productivity

    The importance of national innovation consciousness in modern social value can be seen from the national institutions' advocacy of national innovation consciousness

    There are order and operation rules in the jump, innovation, grandeur like a giant dragon breaking through the sky and wagging its tail, and more Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint

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    For example, the ceiling and walls of rooms are white and Home of coatings news: Watson and Metro channel business enlightenment - the innovative business road of Metro and Watson is undoubtedly a chapter of practical business enlightenment for many coating enterprises confused and wandering in the channel field

    The ability of innovation has almost become a common standard to measure people or things, and has increasingly become a flexible chip to determine a country's productivity

    The importance of national innovation consciousness in modern social value can be seen from the national institutions' advocacy of national innovation consciousness

    There are order and operation rules in the jump

    Innovation is as grand as a giant dragon breaking through the sky and wagging its tail, and more like a gorgeous turn in the vast crowd, light and nimble, and detached at will

    It's so simple

    Back to the topic of channel management, under the modern channel system, it is the reform direction that every coating enterprise is eager to try to make the channel flat and minimize the channel loss

    Facing the vertical extrusion of upstream and the horizontal competition of homogeneous competitors, traditional channel operators are still popular in the market where the slogan of "channel is king", The living situation is increasingly embarrassing

    Therefore, in recent years, people in the industry have been exploring the survival proposition through positioning innovation, injecting brand power and strengthening resource integration ability

    As one sentence says, if we can't find the answer to the problem, we'll change the question

    If, under the pressure of survival, the channel providers have a strong management team, introduced the modern operation concept, and are more fortunate to unite a group of hard-working front-line personnel

    On the basis of everything, they are still struggling for basic survival, then it is time to consider whether their own business or business model should be stopped urgently

    The market doesn't lack some rebellious players who start their own business and set up their own game rules

    Watson's positioning is in the field of personal care retail

    Metro focuses on the field of bulk purchase of B2B enterprises

    The B2C e-commerce model that is everywhere on the Internet is even more so

    Maybe now people don't think their positioning is so brilliant, but the industry wonton and new domain are not yet available At that time, its strategic entry was quite effective

    To the envy of the peers, these tenacious owners have become the leaders that they can't catch up with

    What's more, these innovative retail giants integrate the upstream supply chain resources, continuously launch their own brand series products in their own stores after they have a stable customer flow and brand reputation, and realize the transformation from a pure channel supplier to a channel brand supplier Type

    Compared with brand enterprises, the advantages of this channel brand business are obvious: self owned stores save the process of channel development when consuming fees; face the market, connect with consumers seamlessly, there is no channel to yield profits, and product income is fully pocket; with mature channel brands, self owned brands naturally have higher brand premium ability

    In terms of channel merchants, upgrading to a level sufficient to launch their own brands can really be called creativeness

    Of course, Watson's and Metro's expansion has capital support, enterprise strength and other factors

    These successful factors are often difficult to replicate for many small and medium-sized coating enterprises in the channel field, but their more important and referential factors are indeed their keen market sense, marketing ability for market segmentation, and decision-making power

    On the contrary, many channels and chambers of Commerce find that what they lack in front of the market is really the intelligence and bloodiness of a hero

    The innovation of channel business does not mean that any enterprise should rush in

    The blind innovation of "having dates but not having dates" is often only random

    The enterprise positioning that changes day by day is even more taboo for commercial operation

    For the channel operators in the initial stage, it is better to examine their own resources for positioning innovation, seek the blue ocean field in the existing market, analyze the consumer groups and consumption characteristics, evaluate the market development space, and carefully test the operation effect of the mode

    Only when it is feasible, can they get on the ground and jump on the horse

    As for the channel providers who want to transform and reshape their positioning, they do not have the advantage of small and easy turning of the new strength ship

    They should be more careful and careful when they turn the rudder halfway and adjust the course, and try to demonstrate as many as possible and consider again

    What is worth studying and studying is the innovative business model in the field of online e-commerce

    In the increasingly mature network environment, the online retail field is in front of the market with explosive innovation

    Online model innovation into offline, perhaps as a way of innovation

    It can be predicted that the king who can occupy the retail market in the future must be an integrated cross-border channel enterprise online and offline

    There's a story that everyone has heard about: people found gold deposits across a river

    When countless people rushed to the mine to search for gold, some people started another business by their own way: crossing the river for many gold prospectors who were sighing for the river

    As a result, the most profitable one is not the gold diggers, but the boatman who ferries back and forth across the river

    No matter how mature the market is, there will always be opportunities for innovation

    From another perspective, turning around and facing each other, it may be a vast blue ocean

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