Marketing: Innovation of coating industry to achieve sustainable growth

Core tips: Information: Throughout the development of China's coating industry, the reason why some enterprises stagnate after a certain stage of development, or rise and fall in the development process, and the growth is unsustainable is the lack of innovation The report of the 18th National Congress of the Communist Party of China points out that we should implement the strategy of innovation driven development as an important part of speeding up the improvement of the socialist market economy system and the transformation of the economic development mode It emphasizes that we should adapt to the new changes in the economic situation at home and abroad, accelerate the formation of new economic development mode, and shift the foothold of promoting development to improving the quality and efficiency Technological innovation & MDA Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Paint Home News: News: throughout the development of China's paint industry, the reason why some enterprises are stagnant after a certain stage of development, or rise and fall in the development process, and the growth is unsustainable is the lack of innovation The report of the 18th National Congress of the Communist Party of China points out that we should implement the strategy of innovation driven development as an important part of speeding up the improvement of the socialist market economy system and the transformation of the economic development mode It emphasizes that we should adapt to the new changes in the economic situation at home and abroad, accelerate the formation of new economic development mode, and shift the foothold of promoting development to improving the quality and efficiency Scientific and technological innovation - the guarantee of product quality with the rising labor cost and the strengthening of various resources and environmental constraints, the development of enterprises relying solely on traditional models is not sustainable, the only way is to implement technological innovation, and strive to improve the ability of independent innovation Marketing Innovation: the current complicated and severe economic situation at home and abroad not only intensifies the influence of market survival and competition on enterprises, but also puts forward new requirements for enterprises to change development mode, innovate marketing concept and marketing mode to adapt to the changes of current economic situation Therefore, marketing innovation is regarded as the core element for enterprises to develop market and enhance competitiveness, and it is an important prerequisite and only way for enterprises to realize the transformation of development mode In the specific marketing practice, we should make "five changes": from marketing products to marketing services, from commodity marketing to cultural marketing, from competitive marketing to shared marketing, from price marketing to value marketing, from corporate interest marketing to social responsibility marketing In terms of marketing services, the so-called "three paint, seven paint", especially with the aggravation of market competition and the buyer's market situation of more and more homogeneous products, service is the core and key of competition Based on this, grasp the market and consumer demand, constantly explore the new field of painting scheme, and win the favor of the market and consumers Such as setting up the painting experience hall In the aspect of sharing marketing, marketing cooperation and sharing have become a new marketing trend This marketing concept abandons the marketing concept that enterprises only consider their own interests and ignore the interests of other stakeholders in the traditional market, and takes "win-win" as the goal to fully mobilize the polarity of stakeholders and constantly integrate new market competitiveness What will never change is innovation, which can make an enterprise succeed, and only innovation can realize sustainable development Key words: new land of coatings marketing in the coatings industry: building national high-quality products, making the industry's first Rayleigh coatings - similar information of the leaders of the third generation synthetic resin curtain wall system • 4 enterprises applying for qualification qualification and cheating were punished by the Ministry of housing and urban rural development on November 3 • the nature of the coatings industry is changing • overview of coatings industry information on November 2 Hebei Province formulated the "limit standard for VOCs content of architectural coatings and adhesives What happened to the coating industry on October 31? What do you think of the safety production guaranteed by the national policy? Is the life of the paint dealer forced to stick to or leave? • what happened to the coating industry on October 28? Water based environmental protection coating industry overview and status quo waterproof coating is unqualified again On October 26th, the coating industry focused on coating, diatom mud, paint coating, coating process, fire retardant coating news and information and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration effect picture,