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    Home > Coatings News > Paints and Coatings Market > Marketing: Innovation of various sales channels in paint industry is the key

    Marketing: Innovation of various sales channels in paint industry is the key

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: with the development of coating industry, there are various sales channels of coating However, with the change of consumption demand and the change of coating market environment, the disadvantages of various sales channels appear Therefore, innovative marketing mode has become an important issue for coating enterprises Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Home of coatings news: with the development of coating industry, the sales channels of coatings are also diverse However, with the change of consumption demand and the change of coating market environment, the disadvantages of various sales channels appear Therefore, innovative marketing mode has become an important issue for coating enterprises It is one of the traditional marketing modes favored by most brand coating enterprises that agents make coating enterprises unable to stop However, due to the rapid development of new normal economy and coating e-commerce, the performance of agents is not very good, and many agents will act for multiple coating brands, which will bring adverse effects on coating brands Therefore, the relationship between franchise stores and coating enterprises is a little delicate However, it is undeniable that franchise stores are still one of the preferred marketing channels for many coating enterprises The great driving force of franchise stores to the sales volume of coating products makes many coating brands "unable to stop" from the stores The investigation shows that some large-scale coating brands choose self-supporting stores as the "auxiliary road" of marketing channels The self owned stores of paint enterprises push the interpretation of brands and the promotion of culture to the extreme, which is also one of the main reasons why most paint enterprises value self owned stores Self owned stores are not "golden oil" They are mainly suitable for large-scale large brand coating enterprises "An industry insider said that due to the large initial investment required by self owned stores, it is a test for the capital turnover of enterprises Location selection is also one of the main factors to be considered by self owned stores Traffic conditions and consumer groups determine the success of self owned store location 。 Internet marketing has become the new favorite of coating industry marketing because of the growing power of the Internet, network marketing has gradually become the new favorite of coating industry marketing because of its unique advantages and characteristics Especially for the characteristics of coating products, network marketing has unique advantages in building brand awareness and reputation But at the same time, there are also some coating companies that still hold a wait-and-see attitude towards online marketing According to the survey, the great success of the network marketing mode makes more and more paint enterprises more and more optimistic about this marketing mode The network marketing may become one of the most important marketing channels in the paint industry in the future Innovative marketing mode to avoid all kinds of risks paint enterprises should innovate marketing mode according to their own characteristics, and constantly improve the overall quality and competitiveness of paint products For example, after the paint enterprises leave the market, they start to actively seek cooperation with the franchised agents On the surface, this change of marketing thinking is a little helpless, but in fact, it ensures the diversification of marketing channels and avoids the single business risk of the store Therefore, in the face of the huge market and the existing problems, the exploration of the marketing mode of the coating industry will continue The coating enterprises should actively innovate and seek for greater development Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,
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