Marketing: Internet marketing and traditional media, both hands should be hard

Core tip: never ignore the marketing value of traditional media, because we are a combination when we do any marketing Many people in the industry adore Internet marketing and think that traditional marketing and traditional media will be basically smashed Media reporters around me have jumped to Internet companies, and they are doing self media from Internet companies, which may be a change of the industry But after so many years, my feeling is: don't neglect the marketing value of traditional media, because when we do any marketing, it is a combination Those so-called never Shenyang steel structure fireproof coating construction expert punde Building Fire Engineering Co., Ltd Recommended introduction: since its establishment, Shenyang punde Construction Fire Engineering Co., Ltd has cultivated a group of professional construction teams with excellent equipment, rich experience and serious responsibility with advanced and scientific management methods and strict engineering quality assurance and after-sales service system It has undertaken a number of fire system installation projects, which has been praised by customers Every idea and special requirement of you will be fully considered by us and fully realized in the construction technology, which will become the cornerstone of our successful long-term development We are looking forward to your invitation, to provide you with quality services and high-quality technical support! All construction coatings have passed ISO9001 Paint Home News: do not ignore the marketing value of traditional media, because we do any marketing is a combination Many people in the industry adore Internet marketing and think that traditional marketing and traditional media will be basically smashed Media reporters around me have jumped to Internet companies, and they are doing self media from Internet companies, which may be a change of the industry But after so many years, my feeling is: don't neglect the marketing value of traditional media, because when we do any marketing, it is a combination Those so-called Internet companies that never do traditional things also advertise in traditional media Consumers' media consumption habits are changing, but traditional media and traditional marketing are still valuable Seeing such a view, my friends who are familiar with me may be very surprised, because I have been doing Internet marketing since 2000 At present, I am the first to do all the Internet advertising forms you see, such as picture in picture, couplet, skyscraper, rich media, etc I worked for Lenovo in November 2000, when it was a small and medium-sized enterprise, and it began to use EDM for marketing But when you know more about marketing, you can't easily negate the value of a certain kind of media People who do marketing are more painful and under great pressure I said a word two years ago: marketing has no place to die Because first, no one can win every battle Second, with the development of the industry, communication becomes more and more difficult, which requires continuous learning Third, the boss will give you money to do it Many bosses may not be very good at marketing, but they are willing to insert into very detailed implementation When you spend money, it's often when the product sells well that the boss says "R & D is good" and "channels are good" When you think about it, "marketing is not bad." But if you don't sell well, you must find the market For example, if the current traffic of JD is not good, the development of new customers is not good, and the service of old customers is not good, the boss will definitely call me at the first time "It's not the money that doesn't spend, it's the money that doesn't spend." If you don't spend money, it will have an effect; if you spend money, it won't be where you spend it That is to say, when the whole industry changes, the media changes, the consumers and the audience change, you don't observe it, or you use the traditional so-called successful way I have a lot of feelings for Lenovo, which cultivates my company and brings me into the marketing field From 2000 to now, Lenovo has experienced bid change, including the later Olympic Games After Arthur went, the whole work has been done very well, and more and more Internet-based To make a joke, Arthur said that he finally persuaded his boss to open a micro blog Here we are, the boss finally refused to write a micro blog Each family has its own actual situation In addition, we should also pay attention to the change of media value and marketing communication path In 2013, my boss always questioned me, why is the traffic growth declining? When fetching data, I was surprised Previously, we thought that there was a representative network media in an important source of traffic, and the traffic dropped by 20% in a year Later research found that behind this is the change of media consumption habits At that time, I reported to my boss that we were going to do Internet advertising In 2000, the money I had was 8 million yuan It was the second richest company in China, Intel In 2001, I became the richest online advertiser in China, with 10 million yuan per year At that time, I went to Sina and Sohu for 100000 yuan and 200000 yuan I chose ad spots at will, but now I can completely finish my cooperation with the portal by using the previous methods The traffic growth rate, traffic structure and user attention of the portal have changed If as a front-line marketing personnel can not find this problem very acutely, the consequences must be catastrophic, especially for the Internet marketing oriented company like JD Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,