Marketing: Internet marketing is easy to be ignored by traditional coating enterprises

Core tip: with the popularity of the Internet, more and more traditional enterprises have begun to enter the Internet, and even some traditional distributors are unwilling to enter the Internet alone However, the vast majority of traditional coating companies have failed to touch the net online The one sidedness of Internet marketing in traditional coating enterprises is the key factor of enterprise failure, which is mainly manifested in the following aspects Traditional enterprises regard e-commerce channel as the whole of Internet Marketing Some entrepreneurs or marketers regard the Internet-based e-commerce channel as the whole of Internet marketing When they put forward the so-called Internet marketing, they are Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Home of coatings news: with the popularity of the Internet, more and more traditional enterprises have begun to enter the Internet, and even some traditional distributors are unwilling to enter the Internet alone However, the vast majority of traditional coating companies have failed to touch the net online The one sidedness of Internet marketing in traditional coating enterprises is the key factor of enterprise failure, which is mainly manifested in the following aspects Traditional enterprises regard e-commerce channel as the whole of Internet Marketing Some entrepreneurs or marketers regard the Internet-based e-commerce channel as the whole of Internet marketing When they put forward the so-called Internet marketing, they want to open a shop on tmall Taobao When there is no traffic and no conversion rate between the two shops, they can't realize the purchase, so they think about other Internet marketing methods When a traditional paint entrepreneur talked about internet marketing, he blurted out a series of e-commerce platforms, some of which are not very clear to people Why list these? The reason is very simple The insiders point out that if an enterprise enters these e-commerce platforms, how many sales volume each company brings to them every day, how many sales volume the enterprise can achieve in one month, and how many billion yuan of sales volume can be achieved in the whole year The insiders think that Internet marketing is a very considerable and efficient market Traditional enterprises blindly worship Internet thinking, which is a concept that some entrepreneurial enterprises or enterprises with more active thinking pay close attention to Why do people pay close attention to Internet thinking and can't wait to "learn to apply"? The reason is the exemplary role of several enterprises that have achieved success in Internet thinking Traditional coating enterprises can learn some ideas, views and methods of Internet thinking by touching the net, but they can't blindly worship and imitate The success of any enterprise has its strong resource background Under the appropriate resource background, if we find out the marketing direction and make a scientific and effective marketing plan, we can achieve the success of marketing For the traditional coating enterprises, if they ignore their own resource background advantages, they will "follow the gourd and draw the ladle" to the Internet thinking They will not do the same, but will waste resources and delay business opportunities Traditional enterprise Internet marketing lacks systematic planning Some traditional coating enterprises' marketers belong to the Internet pursuit type They come out with a microblog, which is considered to be a better marketing platform Later, they come out with a wechat, which is also considered to be a better marketing platform Therefore, the Internet marketing of such marketers has become the wechat marketing of today's microblog tomorrow You know, as a marketer of traditional paint enterprises, it's beyond our control to pursue innovative products on the Internet and make plans for the Internet marketing of enterprises Many enterprises are basically of this type They devote great energy to Internet marketing, so every day they are on the Internet, they will try all the applications young people play, and always pay attention to some innovative articles about internet marketing Therefore, when they see the concept of social marketing, they will think that social marketing is the whole of Internet marketing, so they require the company to increase its efforts to carry out social marketing; when others say that content is king, he will organize a large number of copywriters to launch a series of Internet marketing copybooks; When others talk about tmall Taobao, he can't wait to put his company's tmall Taobao store online Therefore, due to the lack of systematic planning, the Internet marketing of such enterprises has done everything, or whatever it is hot to do, but the result is always in the state of zero Key words: traditional Internet marketing for coating enterprises: what environmental protection pressure are coating enterprises waiting for? 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