Marketing: Internet on the palm, paint industry marketing on the fingertips

Core tip: Xu Gang, deputy general manager of China Mobile Marketing Department, recently revealed that with the improvement of China Mobile 4G network coverage, 4G network resale business will be opened to virtual operators After the release of this major news, it has attracted the attention of people from all walks of life For the building materials and home furnishing industry, it is currently in the transformation stage of e-commerce The large-scale coverage of 4G network will drive the further development of e-commerce in the paint industry Especially for the "micro marketing" of coating industry, it is undoubtedly a huge opportunity and challenge Intermediate shift Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Paint Home News: Xu Gang, vice president of China Mobile Marketing Department, recently revealed that with the increasing improvement of China Mobile 4G network coverage, 4G network resale business will be opened to virtual operators After the release of this major news, it has attracted the attention of people from all walks of life For the building materials and home furnishing industry, it is currently in the transformation stage of e-commerce The large-scale coverage of 4G network will drive the further development of e-commerce in the paint industry Especially for the "micro marketing" of coating industry, it is undoubtedly a huge opportunity and challenge China Mobile will open 4G network resale business to virtual operators Before opening 4G network resale business to virtual operators, virtual operators cooperating with China Unicom and China Telecom have launched 170 card trial commercial business China Mobile has also been criticized by the outside world for its "attitude is not active" According to Xu Gang, China Mobile has reached cooperation with 17 virtual operators, and will release the No 170 card resale business of China Mobile as soon as August Specifically, China Mobile plans to complete the system preparation in June and realize the first number operation ability of some reselling enterprises Before August, it will meet the requirements of the virtual operators' ability to rent boss numbers, and in October, it will provide the virtual operators with the ability to connect boss numbers It is of concern that, as of June this year, China Mobile has deployed more than 260000 4G base stations, covering more than 250 cities, Xu Gang said It is expected to build 500000 base stations by the end of the year, covering 344 cities With the improvement of 4G network coverage, China Mobile's open network covers all 2G \ 3G \ 4G networks In contrast, China Unicom and China Telecom currently provide 3G networks for virtual operators China Unicom currently provides users with a unified 3G / 4G package, but according to its published data, it plans to build about 20000 new 4G base stations this year According to this calculation, only a few first and second tier cities can be covered With the improvement of 4G mobile network coverage, the mobile network will be further optimized, so the increasingly powerful mobile terminals and various social software will be further developed It will undoubtedly be a huge opportunity and challenge for the home building materials industry which just touched the field of mobile terminals The smooth network provides the most basic support for businesses If we can identify our target consumers and make a good deployment of publicity and operation, "micro marketing" will make the household building materials industry break out at the fingertips In the face of this new field, many big brands tried water, but it failed That's why this "big cake" may become a myth on the fingertips With the gradual improvement of the market scale of coating industry, more and more people pay more attention to e-commerce, e-commerce and mobile commerce It is believed that with the popularization and application of 4G network and WiFi wireless network The use of mobile commerce will become more and more obvious Key words: Coatings marketing of mobile Internet coating enterprises from America and Holland perspective: on June 20, 2014, the second China Architectural Coatings Technology Summit, coating enterprises vied for shares, three trees vied to be the first private information coating home, focusing on coating, diatom mud, paint coating, coating technology, news and coating of fire-resistant coating, diatom mud, paint coating, coating technology, decoration of fire-resistant coating Knowledge and decoration renderings,