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    Home > Coatings News > Paints and Coatings Market > Marketing: Internet plus paint customer service is the bottleneck

    Marketing: Internet plus paint customer service is the bottleneck

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: under the positive promotion of the national macro policy, the concept of "Internet plus" continues to heat up, and the traditional coating enterprises also begin to hope to catch up with this trend and catch up with the trend However, according to the survey of 230 consumers, the 77.83% of the products purchased on the coatings and other building materials are more likely to buy in the physical stores Customer service has become the bottleneck restricting the development of the Internet plus coatings Shenyang steel structure fireproof coating construction expert punde Building Fire Engineering Co., Ltd Recommended introduction: since its establishment, Shenyang punde Construction Fire Engineering Co., Ltd has cultivated a group of professional construction teams with excellent equipment, rich experience and serious responsibility with advanced and scientific management methods and strict engineering quality assurance and after-sales service system It has undertaken a number of fire system installation projects, which has been praised by customers Every idea and special requirement of you will be fully considered by us and fully realized in the construction technology, which will become the cornerstone of our successful long-term development We are looking forward to your invitation, to provide you with quality services and high-quality technical support! All construction coatings have passed ISO9001 Coatings home news: under the positive promotion of the national macro policy, the concept of Internet plus continues to heat up, and the traditional coating enterprises also begin to hope to catch up with the trend However, according to the survey of 230 consumers, the 77.83% of the products purchased on the coatings and other building materials are more likely to buy in the physical stores Customer service has become the bottleneck restricting the development of the Internet plus coatings Entity store purchase still occupies the mainstream, facing the increasingly turbulent Internet plus wave sweeping all industries, many enterprises in the paint industry have embarked on the "Internet" road However, is this road really easy to follow? 61.74% of the 230 respondents have bought coating products online, and they think the advantages of online shopping are cheap, convenient and fast, of which 66.96% are cheap It is worth noting that even though more than half of the respondents have ever bought coating products online, 77.83% of them prefer to buy coating products in physical stores After sales service is the bottleneck Why do so many respondents who used to buy coatings online prefer to choose physical stores? The main reason is that they think the online coating shopping experience is poor, which is 71.74% Customer service online shopping customer service online shopping is the most important factor The most important factor is the consumer's best regard for the after-sales service of the coatings products Over half of the respondents bought the coatings products online, but over 70% of them prefer to buy them in the physical store The main reason is that the online shopping service is too poor, so they demand for the Internet plus paint It is to improve the after-sales service of products Customer service is the Internet service In order to better realize the "Internet plus coating", customer service must first solve the problem of after-sales service for consumers through the Internet to purchase coatings products This can help the Internet to transform the distributor into a service provider through the Internet thinking and means of information technology After sales services such as logistics and coating Otherwise, the paint enterprises will have a hard time developing the Internet plus coating Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,
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