Marketing: it's terrible for diatom mud merchants to change their concept!

Core tip: Recently, a brand of diatom mud franchise store opened in Ezhou Its diatom mud contains 92.5% silica on the leaflet What's the problem? Diatomite content is not equal to silica content The reporter searches for diatom mud on the Internet Baidu Encyclopedia introduces a kind of environmental protection decorative wall material for interior wall, which is made of diatomite as the main raw material and compounded with its material The main components of diatomite and filling material in diatomite mud are silicon dioxide, but the structure of silicon dioxide in diatomite and two of other filling materials Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Home of coatings news: Recently, a brand of diatom mud franchise store opened in Ezhou, and the leaflet openly printed that its diatom mud contains 92.5% silica What's the problem? Diatomite content is not equal to silicon dioxide content reporter search diatomite mud on the Internet, Baidu Encyclopedia introduces diatomite mud as a kind of interior wall environmental protection decorative wall material which uses diatomite as the main raw material to composite its material The main components of diatomite and filler in diatomite mud are silicon dioxide, but the structure of silicon dioxide in diatomite is different from that in other fillers Under the high-power electron microscope, numerous tiny holes can be seen on the surface of diatomite, the porosity is more than 90%, the specific surface area is as high as 65 ㎡ / g, which is a natural nano material; It is this outstanding molecular sieve structure that determines its unique function - strong physical adsorption and ion exchange performance, plus the non combustion property of silica, diatomite has the functions of adjusting humidity, purifying air, heat preservation and insulation, fire resistance, sound absorption and noise reduction The silica in other fillers has no molecular sieve structure, so it has no strong function of diatomite adsorption and humidity regulation As an eco-friendly wall material, the most fundamental property of diatomite mud is to utilize the strong physical properties of silica structure of diatomite molecular sieve Therefore, the ecological and environmental protection function of diatomite mud mainly depends on the molecular sieve structure of diatomite, rather than simply referring to silica! So even though the diatom mud contains 92.5% silica, the ordinary putty powder also contains silica and glass It also contains silica, which does not have the molecular sieve structure It is different from the silica in diatomite with the same name It is the merchants who use this point to steal the concept and change the content of diatomite into the content of silica, which makes many consumers confused So how much diatomite is suitable in diatomite mud? Is Diatomite Content a trade secret? The reporter inquires on the Internet, each big diatom mud merchant website did not release the diatom mud content this test report Baidu knows that it's better to ask about the content of diatomite mud Some businesses avoid answering for the reasons that "diatomite is cheap material" and "quality has nothing to do with diatomite" Some businesses refuse to answer for the reason of "trade secret" After many searches, the reporter finally found a diatomite content test report in the honor qualification of the official website of aogrei diatomite The content was 34.5% Chen Jun, general manager of aogrei diatom mud, said: "the functionality of diatom mud is determined by the content of diatomite and the formula of diatomite The formula of diatom mud cannot be publicized, but the content of diatomite also shows the quality of diatom mud to a certain extent." The reporter inquired about the diatomite mud decorative wall material officially implemented on September 1, 2013 and found that the diatomite composition should be "detectable" The reporter learned that if diatomite composition can be detected in the unit quality products, it means that it accounts for at least 10%, which meets the basic requirements However, Chen Jun, general manager of aogrei diatomite, said: "according to the authoritative introduction of Professor Ji Zhijiang, the leader of the National Key Laboratory of green building materials, the diatomite content in the diatomite mud is 30% to 35%, which is the most comprehensive and stable in its function." When the country vigorously develops the green building materials and the common people pursue the ecological environmental protection and healthy living environment, we hope that our manufacturers and businesses can really face the consumers as God, and don't fool the vast consumers! 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