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    Home > Coatings News > Paints and Coatings Market > Marketing: it's the best policy for coating enterprises to develop channels

    Marketing: it's the best policy for coating enterprises to develop channels

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: paint is a very channel dependent industry

    To a certain extent, dealers are the God of paint enterprises

    However, the "gods" in the paint industry are not all bright, they also have their own troubles

    From the marketing personnel, we can know that the complaints from dealers not only have positive information, but also contain negative emotions

    These negative emotions, such as dissatisfaction with manufacturers, pessimism about the future, and demand for support, are not all the same

    They need a channel to pour out the negative information Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different

    There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating

    In private rooms, most of us choose according to our own personality, personal hobbies and living habits

    The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Paint Home News: paint is a very channel dependent industry, to a certain extent, dealers are the God of paint enterprises

    However, the "gods" in the paint industry are not all bright, they also have their own troubles

    From the marketing personnel, we can know that the complaints from dealers not only have positive information, but also contain negative emotions

    These negative emotions, such as dissatisfaction with manufacturers, pessimism about the future, and demand for support, are not all the same

    They need a channel to pour these negative information, but when the dealers choose to tell us, it may just mean that this channel is not smooth

    This may be the place where most coating enterprises have not done enough

    After all, with the development of China's coating industry, every enterprise is trying to expand its market territory, so the number of dealers is increasing, some even beyond the scope of enterprise control

    This will inevitably lead to the biased care of channels, leading to the blocked and even blocked information channels from bottom to top

    As we all know, the media is actually a good channel for information dissemination, so dealers are willing to tell our marketing personnel about their dissatisfaction, and it is estimated that there is hope to use such a third-party channel to convey their hope

    Unfortunately, some of our enterprises are not happy to let the media express their dissatisfaction

    They are more used to praising

    Then there will be dealers who finally have no choice but to abandon a brand or an enterprise

    For our marketing personnel, the dealers in this situation can often meet

    They will ask about which brand provides better service to the dealer, or they will ask about what the manufacturer does regardless of me

    In fact, the information gap between dealers and manufacturers (especially negative information) has caused certain harm to the industry

    Because of the poor communication of information leading to poor management, some dealers even blame the development of the whole coating industry, which eventually abandoned the management of coating products and started another business

    For the coating industry, this is an invisible loss

    Perhaps some manufacturers want to say: poor management also has its own reasons for dealers, not all blame the enterprise

    That's for sure

    But the manufacturers who will argue like this just show the loopholes of their channel management? The loss of a dealer may not be much, but in the era of increasingly fierce competition, your competitors may be waiting for such an opportunity

    They will not only take your dealer away from you into their arms, but also use it as a handle to lobby your other dealers: "look , he can't even keep a dealer

    What do you expect from him? "I said so much, but what I want to say is to make the channel sound and the sky won't fall

    Enterprises should practice their internal skills, do a good job in the service of dealers, and keep the communication channels of manufacturers smooth; if they can't do everything, the media is also a good choice

    In the service industry, there is a set of theories: if a customer complains about you, it means that he still has the last hope for you

    Therefore, don't be afraid that the publicity of dealers' negative emotions will affect your reputation

    As long as the enterprise has done a good job in making up for it, do you still worry that the dealers won't say your good words? Key words: paint sales Sichuan plans to issue the finished residential decoration standard, and prohibit the secondary decoration of titanium dioxide industry after the house is closed

    The pollution prevention and control policy is making similar information

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