Marketing: it's the best way to implant "no trace" in the advertisements of paint enterprises

Core tip: in recent years, with the increasingly fierce competition in the paint market, more and more enterprises begin to work hard on brand marketing, and the trend of embedding advertising with the help of variety TV programs is gradually rising Indeed, according to the author's personal experience, at present, in the film and television variety show, it is often seen that enterprises use lines, props, etc to promote their brands However, some enterprises, because of too much implantation, make the audience bored Therefore, if the coating enterprise carries on the advertisement implantation, "does not reveal the trace" is the king way Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Home of paint news: in recent years, the competition in the paint market is increasingly fierce, more and more enterprises begin to work hard on brand marketing, with the help of variety TV programs to implant advertising momentum gradually rising Indeed, according to the author's personal experience, at present, in the film and television variety show, it is often seen that enterprises use lines, props, etc to promote their brands However, some enterprises, because of too much implantation, make the audience bored Therefore, if the coating enterprise carries on the advertisement implantation, "does not reveal the trace" is the king way At present, more and more enterprises are keen on product placement marketing because of the attractive data provided by "big data", including audience rating, click through rate, audience survey data, etc Generally speaking, the decision-making of advertising investment is determined during the production of programs, and the repercussions and ratings of programs are unknown Therefore, there are unpredictable risks in the selection of variety programs or films and TV plays in the early stage of coating enterprises In addition, the simple and crude advertising implantation, which makes the audience have a resistance to the product, is not conducive to the promotion of brand value "As long as you remember me, it doesn't matter whether you like me or not." This kind of propaganda concept is out of date, and the simple and rough entertainment communication way is no longer accepted by people Only by focusing on building brand goodwill, accurately positioning the brand, and selecting appropriate marketing channels can we get the ideal publicity effect "No trace" is the current variety of programs implanted by Wangdao enterprises, but most brands will be implanted according to the matching degree of program content In addition, the program also relies on the way of brand name and logo to enhance the impression of the audience on the brand It's undeniable that in the era of big data, it's very consumer friendly to promote brands with the help of TV programs However, this is also a gamble for coating enterprises Therefore, it is necessary to pay attention to the implantation method when the coating brand is implanted into the film and television programs If the implantation is too rigid and the exposure times are too many, the audience will have resistance; if the implantation level is too shallow, the effect of deepening the audience's impression will not be achieved Only when the combination of brand and program conforms to the logic, that is, the advertisement is skillfully integrated into the program carrier, making it close to the real life of the consumer group, can the brand value be spread in depth, and brand marketing can achieve the best effect In addition, coating enterprises also need to understand that there are many failure cases in various industries in variety programs or film and television marketing Implant is too rigid and so on are all the reasons that lead to the final failure Therefore, it is very important to find the fit point between variety TV programs, products and brands Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,