Marketing: Jiuxiang is afraid of alley deep coating enterprises need to publicize

Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water Paint Home News: which is more important, marketing or sales? This is actually the most common problem we encounter in environmental protection paint and coating enterprises I'm often asked by enterprises, can you double my sales in half a year with such a good marketing case? This question often makes the author speechless In fact, we might as well ask from another angle: which is not important between marketing and sales? Therefore, this is a false proposition Marketing is the knowledge of "production and maintenance", and sales is the knowledge of "use" In a sense, sales can determine the fate of enterprises more than marketing The reason is very simple, the enterprise energy is directly given by sales - without the support of sales performance, the enterprise can not earn satisfactory profits Even if the bull like Rolls Royce, not enough sales, have to be acquired by others The existing problems in the marketing planning of China's environmental protection paint and coating enterprises are that, due to the lack of ability, poor foundation, lack of high intention and insufficient means The problems in sales are too arbitrary, lack of strategic planning, and eager for quick success and instant profits Therefore, I believe that marketing planning is a knowledge to grasp the needs and industry changes, while sales is a knowledge to grasp the needs and industry continuity But if we grasp the change, the continuity and the source of innovation, we can achieve co generation better This is not a proposition of either marketing or sales, it should be a proposition of common development! Because of the different purposes of marketing planning, the solutions are quite different to solve the survival and sales problems of coating enterprises, which is one solution; the solutions to development and marketing problems are another solution If you say "in the long run, the two are the same", it's simply "sitting on the sidelines" Whoever only sees the unity of strategy and tactics will pay a heavy price; meanwhile, whoever ignores the unity of the two will pay a heavy price Is it a simple professional problem? Of course, the specialty is very important The professional network marketing personnel can say that they are very clear about the whole process and can issue a very professional marketing plan in a short time However, if the specialty is separated from the actual situation of the enterprise, the specialty will evolve into a "systematic error" A good planning plan must be based on specialty, but a good planning plan is essentially based on innovative thinking and unique ideas, which are the soul of a good planning plan, and specialty is only a means Therefore, a good marketing plan must be the result of the interaction between the enterprise and the professional, and the final implementation effect of the plan must also reflect the quality of the interaction between the two sides In addition, marketing planning is a kind of entrepreneur behavior, not a simple professional behavior Before making a marketing plan, you must make an accurate prediction of the trend of the environmental protection paint and coating industry for at least 2-3 years, and be prepared to understand the development goals of the enterprise in the next 2-3 years In fact, we all know that the current coating industry is driven by marketing If the enterprise adopts your marketing plan, it may be a case to decide life and death In the current stage of development, enterprises can waste money, but they must not waste time If a concept is not right, at least one year's time will be lost, which may make enterprises step into a land of disaster Therefore, without the height of entrepreneurs, we can't really undertake the responsibility of marketing planning, especially strategic planning Professionalism is the most important thing to do marketing planning The responsibility is huge Professionalism is one thing and professionalism is another If there is a lack of professionalism, then the profession can only put on a legal coat for fallacies Marketing planning is a kind of intelligent behavior, not a technical professional behavior When the professional as a tool to lead marketing planning, planning will lose the professionalism Marketing planning should focus on space and potential In the horizontal direction, we will investigate the market capacity and competitors in different regions, how to enter more and larger regions, how to import more businesses, and how to expand more perfect channels, which more support the growth of enterprise volume In the vertical direction, how to expand and improve the channel, and start to improve the business operation quality and sales volume of dealers Development space and development potential are two mutually supporting elements Without the continuous expansion of space, no matter how great the potential is, it will be hollowed out; without the support of potential, the larger the space, the more problems and the greater the burden As long as the enterprise loses the development space, then, the enterprise will soon find that the development potential is getting smaller and smaller In the same way, if an enterprise loses its development potential, it will lose its way in expanding its space The author thinks that a good plan is a professional product, but it is not only a professional product No matter how good a planning plan is, it is useless It's all on paper Do you believe that with a professional planning plan, enterprises can rapidly achieve a qualitative leap from technology to equipment, from quality to cost, from talent to management? In fact, only those programs that can be implemented under the existing conditions are good ones The specialty pays attention to the axiom, while the solution pays attention to the particularity Dealing with particularities with justice is like shooting flies with a cannon Therefore, even if we grasp the particularity of customer needs, we still can not guarantee the feasibility of the planning scheme What do you really know about the business? If you don't solve this problem, the plan lacks pertinence; how much do you know about the industry situation and development trend? What are the key points of planning in the generation, growth, maturity and transition periods of the industry? Are you a leader, follower or Challenger? Different orientations, different market positions, different plans Key words: coating enterprise coating industry coating Marketing China's functional coating industry will usher in a period of rapid development of enterprise promotional film similar information In 2017, coating enterprises must sink down to become the best themselves An international annual meeting of coating enterprise dealers will be held on the aircraft carrier Accelerate the restructuring, transformation and upgrading of coating industry Coating enterprises will be detained if you do so again!! ! [in-depth long article] please take a seat for these "phenomena" in the coating industry Once a decade, the national census is coming again Coating enterprises should pay attention to the eight new standards of MIIT that coating enterprises cannot know Powder coating enterprises need to "strictly enter and strictly exit" in a loud voice Christie's: post-95 bully president invited to Wangjing SOHO of CCTV Does the hard life of paint dealer insist or leave? Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,