Marketing: leadership is the guarantee of implementing strategy

Core tip: enterprises are easy to get into trouble when they start to implement strategies Although enterprises find opportunities in the market, they can only see that the final result can not reach the expected goal Few companies can figure out why In fact, one of the reasons is the wrong estimation of strength, improper allocation of assets, and inadequate implementation, which will affect the realization of the enterprise's strategic objectives Although some companies can face up to these problems, few pay attention to the leadership necessary for the implementation of the new strategy, let alone regard leadership as the starting point of the strategy This kind of sparse Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Paint Home News: when the enterprise begins to implement the strategy, it is easy to get into trouble Although enterprises find opportunities in the market, they can only see that the final result can not reach the expected goal Few companies can figure out why In fact, one of the reasons is the wrong estimation of strength, improper allocation of assets, and inadequate implementation, which will affect the realization of the enterprise's strategic objectives Although some companies can face up to these problems, few pay attention to the leadership necessary for the implementation of the new strategy, let alone regard leadership as the starting point of the strategy This kind of negligence leads to a disappointing result in the implementation of corporate strategy What is "leadership"? Good managers can fulfill their promises, achieve predictable results, and occasionally improve, while leaders have the pioneering ability to achieve performance breakthroughs If we launch new products, open up new markets or achieve better business performance with faster speed and lower cost, we will create a new situation Corporate leadership is more than just a few good men and women at the top Leadership includes the development ability of 3% to 5% of employees at all levels who can achieve performance breakthrough Bold strategies often require breakthroughs on multiple fronts Therefore, if an enterprise wants to achieve strategic success, it needs strong and powerful leadership at all levels In order to carry out a merger and acquisition transaction, leaders of all business units and functional departments throughout the enterprise are required to integrate best practices, generate synergies, and strive to maintain normal operation In addition, the leaders at all levels of the merger and acquisition parties should not only regard the merger as a technical work, but also encourage employees' morale and move towards a higher goal With the increase of strategic dimension and corresponding strategic measures, the pressure of leadership also increases accordingly From the study of different industries and enterprises of different scales, it is not surprising that the better the performance of enterprises, especially those with lofty aspirations, the more difficult it is to meet the leadership requirements Of course, enterprises with poor performance also lack leadership The higher the goal of the enterprise, or the more radical the transformation of the enterprise in the strategic direction, the greater the gap of its leadership This law is also applicable to the high and low performance enterprises Ignoring leadership has serious consequences While most CEOs recognize leadership as important, few accurately assess the gap in leadership Fewer people can set up a mechanism to cultivate the right number of leaders with the right ability at the right time in case of emergency If an enterprise determines the number of leaders needed to achieve a strategic goal (such as expanding existing business or developing new business) based on the number of existing leaders, then it will find the gap in the number of leaders, and the enterprise must solve this problem Even if the enterprise has enough leaders, these leaders may also have insufficient capabilities For example, a global expansion company may find that existing leaders lack the cultural sensitivity needed to operate in unfamiliar areas Or, a company that is opening up a new market may find that there are too many engineers and not enough business developers If leadership is not systematically evaluated before the implementation of strategic initiatives, senior managers will be busy closing the gap at the last minute, which will have serious consequences In the short term, if the enterprise does not find the right leader when carrying out the new strategy, the existing leader will be forced to take more responsibility If these leaders want to meet new challenges, their daily workload will inevitably increase, and their time for other work will correspondingly decrease Often, they give up jobs that are hard to define, such as employee development, because the results of such jobs are not immediately apparent If enterprises put too much work load on existing leaders, their overall efficiency will drop sharply So from the beginning, this choice has already endangered the realization of the strategic goal In this case, the enterprises that still implement the strategy either think that the goal can be achieved by this kind of suboptimal leadership, or think that as long as some of the original goals are achieved, the corresponding proportion of strategic net present value can be obtained Both of these ideas may have made fatal mistakes: to go wrong and lose everything In the long run, if the leadership gap exists for a long time, it will undoubtedly lead to a decline in the number and quality of leaders Enterprises enter a vicious circle Excellent leaders are either overworked or tired of dealing with various temporary tasks, so they have no time to train young talents One day, when they want to hand over power, they can only face a group of inexperienced and unprepared successors If this vicious circle is not contained, it may ultimately put the core business and strategic development of the enterprise at risk Can consumers agree on the way of international marketing? 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