Marketing: lessons from the bankruptcy and liquidation of Biao Zhuo

Core tip: on the night of May 3, the long and small holidays are not over, and many people are still in the rhythm of holidays and leisure An internal email from Yang Wenjie, chairman of Biao Zhuo, to his colleagues was "swiped" by the home furnishing circle, in which he said that "Biao Zhuo home furnishing will end in the form of bankruptcy and reorganization" When the news came out, the industry was furious A 23-year-old furniture enterprise suddenly went bankrupt, which made the furniture industry in the downturn suddenly chill Industry insiders said that Biao did not fall in the "cold wind" Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Paint Home News: on the night of May 3, the long and small holidays are not over, and many people are still in the rhythm of holidays and leisure An internal email from Yang Wenjie, chairman of Biao Zhuo, to his colleagues was "swiped" by the home furnishing circle, in which he said that "Biao Zhuo home furnishing will end in the form of bankruptcy and reorganization" When the news came out, the industry was furious A 23-year-old furniture enterprise suddenly went bankrupt, which made the furniture industry in the downturn suddenly chill Industry insiders said that Biao is not the first furniture company to fall in the "cold wind", and I believe it will not be the last one We should learn from the past and learn from the past In the face of operating pressure or "eye-catching" profits in other industries, some enterprises in the informal sector often choose to invest their capital and energy in other industries, resulting in the main industry not being supported by the due capital and time, and ultimately leading to the main industry being unsustainable When the funds that have been invested in other industries are hard to recover in a short period of time, the development of the main business of the enterprise will face a serious shortage of funds The enterprise has no more investment in new product development, late service and other main businesses, unable to meet the fierce market competition, resulting in the bankruptcy of the enterprise Blind expansion in the face of business crisis, some enterprises' approach is to pass on the crisis, transfer the pressure to the terminal dealers, which is manifested in the terminal vigorously expanding channels and opening a large number of stores After the enterprise opens a shop, it can't guarantee the operation of the dealers The dealers will be eliminated by the severe market soon, which will eventually endanger the enterprise There are also some enterprises blindly opening stores across the country, resulting in tight capital and eventually breaking Because it is difficult for small and medium-sized enterprises to obtain loans from banks, they sometimes take the risk to obtain funds through private lending Private lending, also known as "usury", is at the cost of high interest, which is tantamount to drinking poison to quench thirst " Lack of response to business operations often encounter emergencies, in the face of emergencies should quickly start the corresponding emergency plan In terms of capital, we should also leave room for ourselves, so as not to bring a devastating blow to the enterprise in the face of sudden capital problems In these enterprises, no corresponding mechanism has been established or no attention has been paid, which will inevitably lead to the less ability of enterprises to deal with risks With the fierce market competition, the coating enterprises must learn from the lessons, in order to avoid the tragedy of liantianhong and Biao Zhuo Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,