Marketing: let the authoritative industry media become the sharp tool for coating investment promotion

Core tip: difficulty in attracting investment has become a heart disease of small and medium-sized enterprises A while ago, a paint boss chatted with me, reflecting some situations of their investment attraction in the industry: their brand is in the second and third line position in the paint industry, with an annual sales volume of several hundred million yuan At present, their enterprises have encountered difficulties in attracting investment To be a dealer in this industry is generally closely related to home decoration and construction industry The local dealers who are relatively strong have doubts about the manufacturer's projects, or are very strict with the manufacturer's requirements Before cooperation, they have been suppressing the manufacturer, asking the manufacturer for promotion policies, price protection, monthly discounts and so on total Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Paint Home News: difficult to attract investment has become a heart disease of small and medium-sized enterprises A while ago, a paint boss chatted with me, reflecting some situations of their investment attraction in the industry: their brand is in the second and third line position in the paint industry, with an annual sales volume of several hundred million yuan At present, their enterprises have encountered difficulties in attracting investment To be a dealer in this industry is generally closely related to home decoration and construction industry The local dealers who are relatively strong have doubts about the manufacturer's projects, or are very strict with the manufacturer's requirements Before cooperation, they have been suppressing the manufacturer, asking the manufacturer for promotion policies, price protection, monthly discounts and so on All in all, it's just that the customer deludes the line, believing that the manufacturer's strength is not enough, the consumer's awareness of the brand is low, the product is not easy to sell, and they are unwilling to cooperate After understanding of all parties, this is the biggest problem of the difficulty of small and medium-sized enterprises in attracting investment How to eliminate the doubts of potential paint dealers? In fact, there are only two or three brands in the front line of each industry, and the rest of them are faced with such a difficult problem of attracting investment The qualification and strength of the manufacturers are almost the same, and the product quality is also OK How can we stand out in this investment war and become the new favorite of the paint dealers? First of all, from the perspective of paint dealers, how do paint dealers get in touch with our project? What does the dealer think of our project? Dealers are divided into industry dealers and cross industry dealers Dealers in the industry are generally familiar with the industry They are all familiar with the strength of which manufacturer and product quality Even the changes in the industry, they can know more quickly They will choose the manufacturer according to the sales situation and profit ratio The media that they contact with the industry are generally the Internet, TV news, industry publications, mass newspapers, etc The cross industry dealers will generally find their own more reliable business friends, ask for industry information from their friends, or go to the market for investigation, or go to the manufacturer to find out the situation in person Their way to understand the industry is generally through the Internet, word-of-mouth, TV news, mass newspapers, etc Dealers also hope to find suitable partners among the second and third tier brands Although the first-line brand has a strong brand driving force and can give consumers a certain sense of brand trust, the profit of the first-line brand is relatively small, and the sales task given by the manufacturer is very heavy, so it is not easy to get the rebate It is not easy to find a second or third tier brand with good products and complete sales supporting system Dealers are generally on the lookout What are they on the lookout for? How to remove their doubts in a short time? When dealers fully understand the characteristics of each enterprise of the second and third tier brands, weigh the quality of products and services, and decide to cooperate, they will consider the same products, whose brand is stronger, who has more face in the media, and who is more familiar to the common people? Now, the dealers can access the Internet I have done a lot of Market Research for some coating companies and visited their dealers Dealers usually set up computers in their offices to play games (such as fighting against landlords and tractors), kill time, communicate information and consult information when they are busy You just need to tell him that the products of XX brand are good, and they sell well in some place They will immediately search Baidu for relevant information If you tell him that XXX brand has made an advertisement in CCTV this year, and has invested tens of thousands of dollars in TV advertisement, the promotion of the manufacturer is very strong; the dealers generally don't have too much touch, and even think that the manufacturer is burning money, and if they cooperate with such manufacturers, there will be no great risk If you can tell him that because of independent innovation of science and technology, XX brand has been interviewed by CCTV, and the product quality is very good; this will arouse great interest of dealers, and maybe the cooperation can start In the final analysis, it's about the strength and way of communication How to use authoritative media to add points to your brand? How can authoritative media persuade dealers? When it comes to authoritative media, news public relations can be mentioned News public relations are awesome weapons for rapidly increasing brand value For authoritative media to speak for you, you must find the right news point "I don't know the true face of Lushan Mountain, just because I am in this mountain" There are quite a lot of enterprises that have a lot of news highlights themselves They are used to not focus on it, not to look for opportunities to show it to the world For the media to speak, they must be able to plan news points Sometimes it's more passive to find news points, but also good at planning news points, exposing their brands in front of authoritative media When it comes to making news points, people tend to fall into a misunderstanding, such as Mr Zhou, who was born with a tiger in his prime, such as Sister Feng As an enterprise, in China's environment, such alternative dissemination or fabrication of facts will bring great trouble to the enterprise Like the "kill coke" and "kill Wang Laoji" circulated on the Internet, they can't affect the audience's nerves To persuade the dealers by the manufacturers themselves is like selling melons by Wang Po, and there is always the suspicion of boasting Let the authoritative media convince the dealers, give them full reasons to choose you, and finally let you choose the dealers! 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