Marketing: looking at the marketing ideas of chemical industry from Chenyang water paint holding hands with "Hong Kong lost"

Core tip: with the comedy "lost in Hong Kong" not broadcast first, Chenyang water paint, a domestic water paint brand implanted in the trailer, has become the focus of the audience and the industry It's not uncommon for TV dramas to implant advertisements to show sponsor products, and consumers are also used to it However, as a traditional chemical industry brand, Chenyang water paint's marketing move has left us a deep impression Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water Paint Home News: with the comedy "lost in Hong Kong" not broadcast first, the domestic water paint brand Chenyang water paint implanted in the trailer has also become the focus of the audience and the industry It's not uncommon for TV dramas to implant advertisements to show sponsor products, and consumers are also used to it However, as a traditional chemical industry brand, Chenyang water paint's marketing move has left us a deep impression How to show the product, how to show the product characteristics more accurately and naturally, and how to make the audience not tired of it, has become the key to the success of brand implantation In the trailer of "Hong Kong lost", the staff on site did not take any anti-virus measures and painted the wall, which revealed the biggest feature of Chenyang water paint, "health, environmental protection and safety" Compared with the current popular film and TV series, Chenyang water paint brand is obviously natural and reasonable As we all know, traditional industries are constantly suffering from the impact of new Internet enterprises that are more market-oriented and "Internet-based" If the traditional industry can't follow the market, keep up with the trend and collapse like Nokia, it's no longer alarmist The traditional chemical industry, which is considered to be one of the industries that need to change and brand marketing behavior most, is more serious This time, Chenyang water paint not only successfully tested the water entertainment marketing, but also achieved the effect of "ingenious implantation, double effect", which also let us smell that the traditional chemical industry complies with the trend and changes its own flavor It is reported that Chenyang water paint first sponsored "lost in Hong Kong" to test the entertainment marketing of water, and then reached strategic cooperation with fortune media, with the help of its identity as the leader of China's large foreign media, to carry out deep and wide publicity and communication of the company's products and brands Multiple actions not only indicate the enhancement of the marketing concept of Chenyang water paint, but also sound the clarion call of the traditional chemical industry to enter the brand marketing Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,