Marketing: management of sales talents in paint enterprises

Key tips: talents can help the country and enterprises With the closing of the curtain call of the first generation of entrepreneurs in China's family business, in most cases, it is a more realistic solution to cultivate successors from within the enterprise than to find ready-made "Heroes" with good character and ability Now when it comes to family business inheritance, many people first think of the rich second generation And the image of the second generation of the rich as a child makes people worry about whether the second generation of the rich can enjoy the fruits of their parents Coating enterprises should sell their products Sales is an indispensable link The best products are the best ones Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water Paint Home News: talent Xingbang, guide talent Xingqi With the closing of the curtain call of the first generation of entrepreneurs in China's family business, in most cases, it is a more realistic solution to cultivate successors from within the enterprise than to find ready-made "Heroes" with good character and ability Now when it comes to family business inheritance, many people first think of the rich second generation And the image of the second generation of the rich as a child makes people worry about whether the second generation of the rich can enjoy the fruits of their parents The coating enterprises should sell their products Sales is an indispensable link No matter how good the products are, no matter how good the marketing strategy is, no excellent and stable sales team, everything is passive water and no wood Among all the marketing elements, the talent factor is the most critical one If the coating enterprises want to make the marketing more advanced, they must adhere to the talent strategy of coating marketing, which includes talent reserve, talent introduction, talent training, talent use, talent retention and other aspects This is a system with tight links No matter what link goes wrong, it will affect the implementation of marketing talent strategy and the actual effect of enterprise marketing 。
Discussion on the management of sales talents in paint enterprises with talents to invigorate the country and enterprises Mr Chen Bing, chairman of zhanchen group, believes that paint enterprises should attach great importance to the cultivation and training of internal personnel and the cultivation of existing management personnel At the same time, external recruitment should be carried out at the same time to maintain a one-to-one ratio, so that the enterprises will not lack fresh blood and will not bring pressure to old employees due to the impact of fresh blood Mr Wang Wenbin, President of changrunfa paint (Group) Co., Ltd., shared that changrunfa carries out core human resource planning, trains new recruiters with the best resources every year, and makes a good talent reserve for enterprise development In fact, in the aspect of strategic management of sales talents, coating enterprises should give up their investment, only when they have investment can they gain, small investment and small harvest, big investment and big harvest, and no investment and no harvest They should put the emphasis on sales talents into specific actions, rather than make some ostentatious articles Many coating enterprises believe that sticking to the sales talent strategy will increase the marketing cost of the enterprise In fact, on the contrary, sticking to the sales talent strategy will relatively reduce the marketing cost of the enterprise On the surface, it seems that the marketing cost has increased, but because the excellent sales talents have created higher profits and higher profit ratio It is difficult to "retain" the sales staff because of good sales recruitment The sales staff is the position to create direct profits for the coating enterprises, and is often the position with the largest liquidity in the coating enterprises Because of its irreplaceable value, salesmen have different psychological characteristics and behavior patterns from ordinary employees Fully understanding its unique psychological characteristics and behavior patterns is an important prerequisite to attract and retain sales personnel In case of serious loss of sales personnel in paint enterprises, measures shall be taken to remedy it For example, the human resource management system shall be revised again, and the personnel needed shall be supplemented quickly through internal or external recruitment Meanwhile, the work of stabilizing the military heart shall be done well, the enterprise image shall be maintained, the confidence of employees in the enterprise shall be maintained, and the "bad" shall be changed into "good", so as to enhance the cohesion of the enterprise Strength and centripetal force, improve the competitiveness of enterprises Let's look at the social reasons for the loss of sales personnel: the society provides a broad space for sales personnel to start their own businesses; the competition among coating enterprises is proud to poach other's sales elites; the whole society lacks an evaluation and restriction mechanism for sales personnel; the coating enterprises lack affinity and cohesion; the leaders of coating enterprises are at odds with the sales personnel But in the end, the most direct and fundamental reason for the loss of sales staff is the individual For a long time, the turnover rate of sales staff has always been high, which has been the heart of many enterprises The loss of sales personnel takes away the important customer resources of the enterprise, which will cause great harm to the enterprise, and also create a bad impression on customers At the same time, coating companies also lost the cost of recruitment and training for sales staff More importantly, the loss of sales staff will also have a great impact on the psychology of existing employees, which will make their hearts floating, and then directly affect the marketing performance of the enterprise So, how can we resolve the crisis of the loss of sales personnel and maintain a stable, healthy and efficient sales team? Mainly to achieve: paint enterprises to strictly control the recruitment; strict training and assessment of line managers; do not let salary become "revenge"; to provide employees with good development space, promote their self realization and self growth; in addition, excellent corporate culture is an important condition for employees to create a good working environment Marketing new era coating enterprise game new chess game online shopping home industry sales new platform coating industry or can learn from similar information? • the younger consumption of jade paint market is an inevitable trend Jade paint marketing: wechat marketing of jade paint enterprises is the most important one for consumers How do dealers think of this year's "double 11"? What are the new ways to play in the "blue ocean" campaign of coating e-commerce or in the "breaking" campaign of "double 11" household e-commerce? • is the life of paint dealers forced to persist or to leave? How to build the development and distribution channels for paint agents? How do Chinese paint companies and paint agents face many problems? How does Master Ali "activate" the art paint market in a short time? Paint home is focused on news and coating of coating, diatom mud, paint coating, coating technology, fire-resistant coating materials, diatom mud, paint coating, coating technology, Decoration knowledge and effect drawing of fireproof coating,