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    Home > Coatings News > Paints and Coatings Market > Marketing: marketing of laoniakan coating engineering project

    Marketing: marketing of laoniakan coating engineering project

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: the sales of paint or other building materials engineering projects make many rookie level sales staff flinch If you don't read too many engineering project books, you can move (because the sales is a real job, which is called marketing by Taiwanese people) It's estimated that you can climb out in 2 or 3 years There is a saying in the sales circle: the third-class personnel do the network, the second-class personnel do the retail, and the first-class personnel do the engineering In terms of individual combat capability, the comprehensive quality of engineering sales personnel is indeed much higher Compared with the brothers who do Internet channels, the East is not bright and the west is bright The diversification of channels can help you not get nothing, but also Shenyang steel structure fireproof coating construction expert punde Building Fire Engineering Co., Ltd Recommended introduction: since its establishment, Shenyang punde Construction Fire Engineering Co., Ltd has cultivated a group of professional construction teams with excellent equipment, rich experience and serious responsibility with advanced and scientific management methods and strict engineering quality assurance and after-sales service system It has undertaken a number of fire system installation projects, which has been praised by customers Every idea and special requirement of you will be fully considered by us and fully realized in the construction technology, which will become the cornerstone of our successful long-term development We are looking forward to your invitation, to provide you with quality services and high-quality technical support! All construction coatings have passed ISO9001 Paint Home News: paint or other building materials engineering project sales, many rookie level salespeople flinch, if you don't read too many engineering project books, but move up (because sales is a real job, Taiwan wise is called Marketing), it is estimated that 2 or 3 years can also climb the road There is a saying in the sales circle: the third-class personnel do the network, the second-class personnel do the retail, and the first-class personnel do the engineering In terms of individual combat capability, the comprehensive quality of engineering sales personnel is indeed much higher Compared with the brother who is a network channel, the East is not bright and the west is bright The diversification of channels can help you not get nothing, but also have the support of promotion, terminal, distribution and many other ways of playing Compared with retail, customers position themselves, enter the store as a goal, sit in image stores, and the target of customers is small As long as the brand is not too bad, there is basically a deal to be made Yes In contrast, the paint project sales, looking for business opportunities, listening to the wind and moving, each project according to the value size, the small number of dogs competing for food, the middle group of wolves around, the big lion tiger giant crocodile decisive Based on the experience of doing project management projects for so many years, I think the first point of doing projects is to understand that decisive giving up is as important as tenacious attack As we all know, in the face of an engineering project, we will generally make a preliminary evaluation In the evaluation, we will grasp the value of the project, the cycle, the purchase decision of the project, the key people, the development of internal relations, who is running the competitive brand, the way through which, who's relationship, what products are sold, and how much is the estimated price, etc The old project personnel can touch eight or nine in a short period of time, and then make a trade-off, choose to continue to attack or withdraw, and make their own basic judgment This place can be seen to be smart or not At least in the sales funnel chart that your boss is focusing on, your funnel is dynamic and smooth Of course, what I mean by giving up is not to fight the skirmish that can be stopped if you are afraid of difficulties It must be a decision after class Engineering personnel with strong combat effectiveness are not those who read and learn, but those who practice more So, here I will focus on the ability to be a man in a tenacious attack If we judge that the project can focus on attack, we have to start from bubble With the door-to-door bubble and the big head and small head of the procurement department and the engineering department, they are familiar with each other three times They should be forthright and generous Chinese people are used to not telling the truth before the fire Send some materials today, send some samples tomorrow, and go back and forth Everyone feels that if your words are put into operation, you can repair the canal Don't think it's relationship science It's too vulgar Try to see which elites are wandering outside the office of the construction site Which one is not manly and holding the momentum in the necessary posture Meeting is that I'm a big brand of paint I'm here to sell products to you Then others say "let go" coldly There's no news in the future Call again, call transfer or local machine The call is in progress With the help of forefathers and insiders, the appetites of key figures have also been lifted up, so we have to show our human skills in doing things We are not familiar with each other We haven't dealt with each other before If you are honest, you have to work hard on the details For example, if you promise to send samples, if you want to send a plan on time, if you promise to send a gift at a real price, this running in is very important It can be said that no one is trustworthy Carelessness is a big taboo for engineering project personnel Who knows when your big mouth will spit out your dog's teeth, and what "amazing" insider will pop out, which will make you jump Make use of the familiar advantages, make clear the pain points of customers, design and material standards of projects, weaknesses of competitive products, internal re integration technology, services, high-level resources, and use of team strength Do you think your tenacious attack will not be mature? Believe it or not, I believe it! Cai Qijun: Xiangyang Renshi, settled in Shenzhen, senior high-tech product marketer He has been involved in the Jianghu for more than ten years He has traveled around the East, West, North and south, read the local conditions and customs, and worked in marketing for many years He has successively served as the general manager of large listed Hong Kong funded enterprises, the brand marketing director of the leading group in high-tech industry, etc He is also the senior consultant of special marketing of Shandong science and Technology Association and senior consultant of China's small and medium-sized enterprise engineering He is a special marketing expert of Huicong coatings website, a portal of coatings and inks, and a columnist of dozens of professional websites such as value china.com, Bray management.com, etc Especially good at target sales, market diagnosis, brand planning, channel building and other professional marketing, focusing on effectiveness and creativity Industrial products marketing manager's three hearts and five forces (Part 2) winning terminal sales good distributors are equal to the same kind of information in the market? • the younger consumption of jade paint market is an inevitable trend Jade paint marketing: wechat marketing of jade paint enterprises is the most important one for consumers How do dealers think of this year's "double 11"? • the blue ocean campaign of coating e-commerce or the "opening" of coating agents should review why the products can't be sold out What are the new ways to play in the "double 11" home e-commerce decisive battle? • is the life of paint dealers forced to persist or to leave? How to build the development and distribution channels for paint agents? China's paint companies and paint agents are faced with many problems Paint home focuses on coatings, diatom mud, paint coating, coating process, news and information about fire-resistant coatings, coatings, diatom mud, paint coating, coating process, decoration knowledge and decoration effect map of fire-resistant coatings,
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