Marketing: Marketing Tactics: the wrong distinction between marketing and marketing

Core tip: Chinese enterprises learn from the west, in fact, from the start of marketing How many enterprises have not passed this level up to now! Even if the sales promotion is not professional, it's a fool's dream to talk about "making the sales promotion redundant"! We are serving an enterprise, from the field of industrial products into the FMCG industry In spite of the lack of talents and knowledge, it also helps the enterprise to subdivide the market, select the target market, and carry out a clear and relatively professional positioning according to the market competition, and plan the product portfolio However, its production efficiency is less than 60% of the industry average level Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Paint Home News: Chinese enterprises learn from the west, in fact, from the start of marketing How many enterprises have not passed this level up to now! Even if the sales promotion is not professional, it's a fool's dream to talk about "making the sales promotion redundant"! We are serving an enterprise, from the field of industrial products into the FMCG industry In spite of the lack of talents and knowledge, it also helps the enterprise to subdivide the market, select the target market, and carry out a clear and relatively professional positioning according to the market competition, and plan the product portfolio However, its production efficiency is less than 60% of the industry average level, and its production cost is nearly 20% higher Its business team is basically out of order on the basis of dealer development, management and market operation Therefore, the company is now fully promoting the production concept, product concept and marketing concept If we assume that our understanding of the market is correct and the product planning is in place, then we should believe that as long as the enterprise can solve the problems of production efficiency, product quality, network infrastructure construction and marketing, then the new business of the enterprise will certainly be able to catch fire In the art of war of Sun Tzu, there is a saying: those who are good at using weapons, such as being frank He who is Frank is the snake of Changshan If you hit the head, you will reach the end If you hit the tail, you will reach the end If you hit the head, you will reach the end Entrepreneurs who are proficient in the art of war can echo each other from the beginning to the end They are a whole in strategy and look after each other from the beginning to the end, making their competitors impeccable They should cooperate with each other to improve their competitiveness as a whole, rather than win a short victory on one side Offensive products and defensive products, marketing concepts and marketing concepts are valuable as long as they conform to the strategic planning of the enterprise Kotler's marketing concept is as follows: "the key to achieve the goals of the organization is to correctly determine the needs and desires of the target market, and more effectively and profitably deliver what the target market expects to meet than competitors." He who knows whether he can fight or not wins, and he who knows few uses wins Be able to have a clear insight into the needs and desires of consumers, and know in what areas an enterprise can succeed and what areas it should avoid Know what products and services can be more and what can be less According to these effective allocation of enterprise resources, that is to say, the use of public awareness can be more effective than competitors in delivering products and services Avoid waste of various resources accumulation, or even lead to negative effects Only in this way can we effectively transmit what the target market expects and win in the market There must be a presupposition for his "marketing concept" to be established Enterprises have high-level production efficiency, high-level quality assurance system and high-level sales team, but how does this premise exist for emerging countries and new enterprises? In fact, marketing concept must be based on a series of concepts or understandings These concepts are exactly "production concept, product concept and marketing concept" For the production system, it is not necessary for them to understand what consumers care about, as long as they strictly abide by the process standards, and let them understand: resolutely implement the process standards, produce products that meet the quality standards, is responsible for consumers, isn't it enough? What else is division of labor? Theory is a good thing for people who are connected with practice For those who are dogmatic, it can only be used to mislead people This is the reason why university professors do not treat the disease of Chinese enterprises Therefore, Sun Tzu's art of war says: those who have the same desire to win, those who do not want to win All staff marketing is not to let everyone know about consumers and be directly responsible for consumers, but directly responsible for their own work To do a good job is to play its marketing function From the individual excellent to the whole excellent, that is to say, the whole staff marketing is realized Analysis of marketing strategy of small and medium-sized enterprises in crisis personalized service becomes a sword of paint marketing similar information the first strike of paint enterprises in the new year: do a good job in big customer marketing section 7: say the hand of brand God paint marketing: is it so difficult to do a good job in paint marketing? Knowledge of coatings, understanding of decoration, analysis of the problems existing in today's coatings market, marketing and promotion of coatings network, Forum promotion scripts, skills for coating enterprises to choose network investment platform, five key words for building coatings brand in the Internet era, easily ignored by traditional coating enterprises, e-commerce as an opportunity for coating enterprises to build brands Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,