Marketing: marketing world: marketing is the only art form

Core tip: career influences values and even determines the pattern of a person's life A painter's brush is his only art form; a director's film is his only art form; a writer's writing is his only art form; and those of us who do marketing, marketing is our life, work and all of us In other words, marketing is our only art form Some people say that work and life should be separated, that is to say, marketing should not be regarded as the whole Of course, it can't be absolute, maybe it's right; but conversely, work and life are also very Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Paint Home News: career influence values and even determine the pattern of a person's life A painter's brush is his only art form; a director's film is his only art form; a writer's writing is his only art form; and those of us who do marketing, marketing is our life, work and all of us In other words, marketing is our only art form Some people say that work and life should be separated, that is to say, marketing should not be regarded as the whole Of course, it can't be absolute, maybe it's right; but conversely, it's hard to divide work and life absolutely I don't think it's bad for marketers to regard marketing as their whole business Only when they like and love it can they do this job well Sometimes, I even think marketing is life Sales, let us know that the art of "survival" to do sales, in essence, is to be a man This may be one-sided understanding, but after many years, I finally understand that this is the truth of the salesperson Basic sales is very hard, even to achieve the middle is also very hard, leaving the country, leaving the wife and children, not everyone can bear the state Many years ago, a salesman told me that to do sales is to eat "youth meal" I was just doing sales, but I didn't have that kind of experience, just thought it was good to run around, many people are still envious: where to travel? A few years later, some tired, tired of the shadow, tired of fighting alone, tired of the blue light, tired of psychological suffering Since then, the understanding of sales is not only to achieve the sales goal, but also to maintain and balance friendship, love and family relationship; to give consideration to both life and work; and even to know what you want? Where to go in the future? In terms of sales, the sense of goal is the first at a certain stage, but once the goal is achieved, the new goal will appear again, day after day, year after year, cycle after cycle, and never stop For the support of sales, common sense is the most important, not professional What you need to change is not the direction, but several key points in the sales process Sometimes, you can even do something As long as you do it carefully, the accuracy of strategy is not so important, because you are unlikely to change anything Every year, if you can deal with the relationship between work, life and family, you can not only do a good job in sales, but also understand the way to survive Go on, and then improve yourself Don't be complacent Sometimes it's hard to separate work and life It's not important It's important that you can put it in and out freely, and make sales an art, an art of survival Marketing, let us know that the art of "market" originally sales and marketing can not be separated, but still have different functions Sales is to achieve value exchange and sales goals, while marketing is to make consumers buy more happily, buy more, and enterprises make more money From this perspective, marketing and sales have the same purpose Sales is very important, not difficult, but very tiring Sometimes marketing doesn't seem to be very tiring We don't need to take a cart of goods out to shop and talk about customers But marketing is a bit difficult, because we need to think about a lot to impress consumers Is the product able to meet the needs of consumers, is the price setting reasonable, is the structure of the channel appropriate, is the selling point outstanding, and is there any difference? Can team configuration and capability be achieved? What is the strategy? Wait The art of the market is that you need to know not only yourself, but also your competitors and your customers These three aspects form a "triangle relationship", from which you can know your position, your position, your strategy and response Customers, main competitors and themselves can deduce wonderful marketing cases, which may also bring fatal blow to your marketing It depends on whether your analysis is correct and in place, and whether you find the most critical elements The market is changing a lot, but it is the combination of some basic notes that can play a wonderful chapter How do you want to combine them? It comes from your deep understanding and grasp of the market and your deep insight into yourself and customers Planning, let us know "professional and service" art only professional ability can not do good planning, this is my feeling for so many years To a great extent, planning is the integration of enterprise resources and planning company tools to promote enterprise change and change Therefore, there are few things that can be done by planning, so the requirements of customers will appear a lot, very miscellaneous Specialty is the foundation Just like the food enterprises that are closely related to our lives are now saying green and safety every day, the enterprise advertisements are basically seeking the most original function - safety Very sad But this is the reality of the moment Mengniu's advertisement: because of trust, so choose The selected plane is the Chinese table tennis team I really don't understand why Mengniu will never change Secondly, why is Mengniu always playing opposite to the public? This kind of public relations strategy is going to change Of course, China's current food safety supervision and guarantee foundation is too poor, and we have returned to the most basic and crucial place Without service, professionalism is useless Especially in China, which is a "human society", I mean human feelings: leave room for everything, and don't tear your face at work For most of us, we are unlikely to change our customers It's good to have ideals, but we still need to pay attention to strategic services The combination of professional and service is also an art of marketing, a high art Teacher (coach), let us know what is the "highest" art expert? Some experts in China can call it "brick house" Some people make fun of experts They have several characteristics: first, they can't understand what they are talking about; second, they can't understand what they are talking about; third, they are just joking in summary There may be real experts in China In fact, planners, marketers, actors, hosts, artists, writers, finally, become teachers (coaches) The title of teachers (coaches) is the respect and recognition of their achievements It can also be said that they are senior figures and authorities in this field Marketers play the role of "teachers" with great responsibility They should not only do well themselves, but also teach others to do well; they should not only set an example by themselves, but also drive and inspire others Marketers become teachers (coaches), not pointing fingers, but participating in it, using professionals, experts and personal experience to infect, drive and help customers and people around them succeed In my opinion, being a teacher (coach) is the highest art of a marketer Marketing is our only art form from sales, marketing, planning to teachers (coaches) It can be said that marketing is the only art and survival way for marketers Just because you like it, you can choose it; just because you choose it, you should take it as a mission and habit, and keep doing it well, not only as a job, but also as a career and mission The profession will make a great change for a person, so that a professional habit is formed Marketers like to observe, discuss and even argue, and like to express their own views In fact, they just want to express some views on enterprise and brand marketing, so as to prove that they are still alive and have some existing values People are not alone They need to communicate, affirm, succeed and realize their own values All of these come from our real needs and needs Our life is to create and meet such needs I don't know what I can do without marketing Therefore, marketers regard marketing as the only art form and way of existence, which is also very good Key words: paint marketing Hangzhou paint company: why beautiful Chinese brands are so fragile because of love? 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