Marketing: micro marketing opens the era of precision marketing

Core tip: now it seems that more and more operators are beginning to realize the power of "micro marketing" There are also many operators who have set up wechat groups for regular customers and prospective customers in the store to manage their members More successful operators have also set up different wechat groups for regular customers and prospective customers respectively to manage their members by categories Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Paint Home News: now it seems that more and more operators are beginning to realize the power of "micro marketing" Many operators have set up wechat groups for old customers and potential customers in the store to manage their members More successful operators have also set up different wechat groups for old customers and potential customers respectively to manage their members by categories Micro marketing refers to a series of processes that take mobile Internet as the main communication platform, cooperate with traditional network media and mass media, establish, transform and strengthen customer relationship and realize customer value through strategic, manageable and continuous online and offline communication Some people also explain micro marketing as follows: micro marketing = micro blog + micro vision (micro film) + personal wechat + QR code + public platform + company Micro mall Different from the traditional sales channels, social network grasps a lot of information of users, not only the age, work and other surface things Through the analysis of users' publishing and sharing content, it can effectively judge the user's preferences, consumption habits and purchasing power and other information And for the needs of customers to do precision marketing, then the possibility of success can also be imagined Goods are sold to consumers There is no market for merchants to sell what they think customers need from their own point of view Only when we know what the customers need, can we find out the business opportunities The social network provides us with such technical support Businesses can achieve twice the result with half the effort by effectively using wechat for precision marketing Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,