Marketing model transformation Paint word-of-mouth marketing is becoming more and more important

China Paint Network
News: With the development of the Internet feng shui, for
coating enterprises
, to enhance consumer groups and users sticky rely on traditional marketing model has been far from satisfied. However,
coatings
enterprises have always been inseparable from consumer support, therefore, always pay attention to consumer needs, pay attention to user experience and user reputation is very important.
the traditional commercial marketing logic is because of information asymmetry, communication is to smash advertising to do public relations, in short, everything is bigger than the voice. However, the new social media has flattened everything, spreading at a rapid rate, the spread of information has been hundreds of times, a thousand times the growth of the radius, frequent "overnight success" cases. In the paint industry, a product or a service is good or bad, paint enterprises themselves bragging does not count, we say; Good news or bad news, which you can quickly share through social networks. The fair and equal characteristics of information, but also make the network public space has a very strong ability of self-purification of public opinion, false true can not, really can not fake.
when the Internet gives consumers an unprecedented voice, then the management of brand reputation by paint companies is even more important. Because the media of the past is one-way, monopoly, high unit price, must be a large number of media, and the mobile Internet era of media is interactive, open, low-cost, free, accurate. Similarly, users of the past are isolated, vulnerable, and largely un influential, while users of the mobile Internet age are community-based, powerful, interacting with each other to achieve or destroy a brand.
The change in information dissemination means that users' habits of obtaining information have also changed, consumers themselves, including friends around them, may become "experts" in coatings - the popularity of mobile devices and the convenience of the Network, we are used to their own consumer experience at any time with micro-blogs, WeChat sent out, less than a minute in the network onlookers will like, spit or forward.
So, in the new era of mobile Internet, coating enterprises need to pay attention to social media word-of-mouth communication products, so that brands can be in the right time, right place, through marketing channels, to communicate to consumers, so as to establish the core of Internet thinking word-of-mouth communication effect, and ultimately build a strong brand in the hearts of users.