Marketing: Na Zhijie gets together with film to play with product marketing

Core tip: the aftersound of "the all-round battle of ruffian heroes" hasn't disappeared, and once again ushered in "ruffian Heroes: rising at dawn", this 3D action entertainment blockbuster was shocked and released in the top 11 prime time Before that, some lucky people had the honor to participate in the special screening of "ruffian Hero: rising at dawn" held by Dongfeng Yulong in Beijing and Shanghai People exclaimed that the film was one of the most refreshing films seen this year, and they had to praise it manually Zhao Youting, Lin Caixin, Huang Bo and other famous people gathered together, which made the film have the potential to take the lead, and the main creator "airborne" on-site Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water Home of paint news: the aftersound of "the all-round battle of ruffian heroes" has not disappeared, and once again ushered in "ruffian Heroes: rising at dawn", this 3D action entertainment blockbuster was shocked and released in the top 11 prime time Before that, some lucky people had the honor to participate in the special screening of "ruffian Hero: rising at dawn" held by Dongfeng Yulong in Beijing and Shanghai People exclaimed that the film was one of the most refreshing films seen this year, and they had to praise it manually Zhao Yating, Lin Xincheng, Huang Bo and other famous people gathered together, which made the film have a leading position, and the main creator "airborne" scene set off the climax of the special show "Ruffian Hero: rising at dawn" is another big hand of nachijie brand marketing Na Zhijie is a successful implant marketing in "ruffian Hero: rising at dawn" Because after watching "ruffian Hero: rising at dawn", the audience did not feel that nachijie's brand was implanted abruptly, but it was very natural and smooth, which complemented the plot and characters, like the practice of American blockbusters The reasons are as follows: first of all, the brand image of nachijie is deeply rooted in people's minds There is always a force that makes us cry After watching "ruffian Hero: rising at dawn", I found it again Only "true Kung Fu" and "great wisdom" can talk about heroes In the play, the temperament of screen hero and Na Zhijie is seamless Chen Zhen's resourceful car is you6suv, while Wu Yingxiong's bravery and good fighting are well explained by the new 7suv Just when Wu Yingxiong drives the new 7suv of nachijie to fight against the evil and save his compatriots with the indomitable belief, people and cars really become one and the embodiment of the hero This kind of moistening and silent brand implantation is undoubtedly effective This seems to release a signal to the outside world The owner of nachijie is the embodiment of justice and wisdom, full of positive energy In real life, no matter the new 7suv or the you6suv, their owners are a group of energetic and positive young elites Secondly, the product performance is released 360 degrees in the movie Na Zhijie's three main cars, Na 5, you 6 and Xin Da 7, have already jumped out of the role of props in "ruffian Hero: rising at dawn", but as a special police car identity in the harbor city, they have become a clue through which the protagonist can achieve justice In Zhao Youting's police Wu hero and terrorists' lethal flying car, the new big 7suv's excellent control characteristics and safety performance can be fully exerted, and Lin Xinxin's driver youYou 6suv shows the extraordinary "wisdom" in the confrontation between them and terrorists in the tunnel The spacious space and the electric tailgate are all eye-catching In a series of intricate pursuit scenes, the leading intelligent technology equipment of Na Zhijie model has played a role in countless times in the whole film evolution, helping the just heroes to fight against evil for many times and finally win, and conveying the brand connotation and product information to consumers more clearly After all, car and movie hand in hand belong to a kind of business behavior It is not easy to reach a tacit agreement between car brand and director The fate of Na Zhijie and "ruffian Hero: rising at dawn" can be so, probably to some extent, because Director Cai yuexun himself is the owner of Na Zhijie, so he knows how to make sense and how to express Besides, this is the second time that Cai Dao and Na Zhijie have got together Two years ago, in "the all-round battle of ruffians and heroes", nachijie's 7suv began to "appear in the public" and left a deep impression on consumers More people fell in love with this "God car" Two years later, the ruffian hero series came again This cooperation has more ingenious innovation than before In fact, to another extent, the cooperation between Na Zhijie and "ruffian Hero: rising at dawn" is a win-win situation The appearance of Na Zhijie makes the effect of the film more shocking, fully satisfies the audience's curiosity seeking psychology, and is bound to make great contributions to its box office For consumers, it's not a contradiction between watching movies and watching cars, but a double shot Of course, the biggest winner of this cross-border cooperation is Dongfeng Yulong As the leader of Chinese brand and differentiated marketing in China's auto market, nachijie brand always focuses on building and promoting the brand through unique and highly competitive marketing methods This in-depth cooperation between Dongfeng Yulong and "ruffian Hero: rising at dawn" can be described as a smart re marketing Through cultural and entertainment marketing to show the brand concept and model characteristics of nachijie, it will attract more attention from consumers who yearn for fashion and pursue quality This is a good cognitive process and word-of-mouth transmission process, and its marketing effect is natural In fact, cars and movies, this cross-border play has a long history In foreign countries, "Transformers" made general motors, and "007 series" made BMW, Aston Martin and Ford taste the sweetness In recent years, domestic films have also been affected by it, and cars have been implanted into popular films "If you are the one" and Subaru, "crazy car racing" and Skoda, "love left light right" and xinfeidu have become classic cases of domestic auto film implant marketing In the movie, through the reproduction of the scene and the rendering of the plot, the audience left an impression on the automobile brand, thus affecting the audience's consumption value orientation In fact, paint companies can also try to learn from such cases, so that paint and film to cross-border marketing However, it should be noted that only by associating the product with the plot and characters, expressing a deeper brand culture and product performance, and making the audience believe that it can become better to own such a product Only in this way can we resonate with the audience and convey the brand culture to the audience imperceptibly Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,