Marketing: National Day promotion coating enterprises should be ready

Core tip: when holiday promotion becomes a necessary marketing method for coating enterprises, on the basis of how to break through the traditional concept of promotion, we need to pay more attention to the internal needs of promotion Promotion is a platform for enterprises to look forward to the future, and also a good window to provide information Therefore, in the use of promotion, we should give full play to the functions of promotion Festival promotion is not only the key point of the sales of coating enterprises, but also the key moment of exerting the promotion ability In the general promotion task, it really needs to make a new breakthrough in the promotion management, promotion implementation and promotion feedback Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water Paint Home News: when holiday promotion becomes a necessary marketing means for paint enterprises, on the basis of how to break through the traditional concept of promotion, we need to pay more attention to the internal demand of promotion Promotion is a platform for enterprises to look forward to the future, and also a good window to provide information Therefore, in the use of promotion, we should give full play to the functions of promotion Festival promotion is not only the key point of the sales of coating enterprises, but also the key moment of exerting the promotion ability In the general promotion task, it really needs to make a new breakthrough in the promotion management, promotion implementation and promotion feedback Festival promotion is different from general promotion Festival has a great influence on tradition, so it is more necessary to pay attention to various customs, etiquette, habits and other national characteristics of the festival Among the many promotion means launched by businesses, it is necessary to carefully select and taste the meaning of festival promotion, while some businesses promote with purpose, some for atmosphere, etc., track and feedback Festival Promotion The first and goal of the festival promotion is the initial point, and also the basic guarantee of the promotion The promotion for the festival may only be an additional advertising effect, or even worse, or play a negative role in the display Therefore, at the gate of the festival promotion, rational promotion and careful promotion become the key foothold to seize customers The so-called promotion: that is, the promotion of sales activities, in a broad sense, including advertising, public relations, ground promotion and so on, will play a role in promoting the sales of products In a narrow sense, only activities that promote sales are defined as promotions So it's easy for us to find a reason for the promotion Point 1: find out the reason of promotion Sales should be the hard reason of festival promotion In addition, it is to gain the promotion of brand image or the role of publicity In fact, those products which are far away from the festival culture are not suitable for promotion Even if they need to do so, they should find reasons for promotion Point two: choose a beautiful promotion theme because of the magic power of each paint manufacturer and business, and mass publicity, consumers are often submerged in the ocean of various promotions If you want to jump out and give consumers a fresh feeling, you must have a good promotion theme A good promotion theme is like a moving "eye candy", which is the first step to attract consumers Therefore, there are several basic requirements for the promotion theme design of the festival: first, it should have a strong impact, so that consumers can remember deeply after seeing; second, it should be attractive or interested; third, it should be short and easy to remember, and who will pay attention to some themes with more than ten words or more Key point 3: focus on the combination and innovation of promotion forms When people think of promotion, they think of live show, buy gift, discount, points, lottery and other ways Although the promotion methods are the same, there is still a large creative space for detail innovation Innovation in detail, although it may be a small point, is also important for the effectiveness of the promotion Point four: the key link in the selection and innovation of promotional gifts is the choice of gifts Sometimes the good or bad choice of a gift directly affects the promotion effect For example: a beer company in the design of gifts, a box of gifts to send four beautifully made glass, capacity design is equivalent to two-thirds of the size of ordinary glass, in addition to the glass appearance festive design with the festival atmosphere, they also designed a line of words: This cup is just the capacity, suitable for dry! The present is very popular and the beer is selling very well In fact, buying wine and sending wine glasses has a good relevance, practical and affordable, which is a good gift choice, but if there is no innovation, it seems old-fashioned Sometimes, the innovation and mining of gifts can get good results Point five: the organization and implementation of promotional activities Festival Promotion environment noisy, more people, so the organization and implementation of more powerful To do a good job in holiday promotion, we should make full preparation in advance and take all kinds of factors into consideration, especially the promotion terminal personnel, who must be trained and guided, otherwise the consumer will be dissatisfied and the effect of the activity will be greatly reduced 6: reminders on the design of promotion activities To rationally predict and control the input-output ratio, we must not blindly follow others and spend money like the earth; we should try not to confront the strong manufacturers, especially not to fight against the strong competitors in price war, and we should take a new approach to highlight our own advantages and selling points; in fact, the design of festival promotion activities should be "adjusted to our own conditions", so as to achieve good results Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,