Marketing: network marketing helps paint enterprises warm up in "cold winter"
-
Last Update: 2020-04-03
-
Source: Internet
-
Author: User
Search more information of high quality chemicals, good prices and reliable suppliers, visit
www.echemi.com
Core tip: the glorious achievements of the "double 11 e-commerce war" which has not gone far are still fresh in people's memory, but the "double 12 e-commerce war" which just ended has set off the upsurge of online shopping again For a while, the rise of the e-commerce industry seems unstoppable, "traditional sales are dead, and online sales are coming" is becoming increasingly noisy Facing the continuous innovation and development of network marketing means, the traditional marketing means seem to be declining day by day Then, how can the coating enterprises resist the "tide & rdq" Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Home of coatings news: the glorious achievements of the "double 11 e-commerce war" which has not gone far are still fresh in people's memory However, the "double 12 e-commerce war" just ended, once again set off the upsurge of online shopping For a while, the rise of the e-commerce industry seems unstoppable, "traditional sales are dead, and online sales are coming" is becoming increasingly noisy In the face of the continuous innovation and development of network marketing means, the traditional marketing means seem to be declining day by day Then, how can the coating enterprises get on the fast boat before the irresistible "spring tide" and break through the waves in the "cold winter" With the rapid penetration of the Internet into social politics, economy, culture and other fields, it has entered people's daily life and brought significant changes in social economy and people's life style As a new marketing mode, network marketing is based on the Internet, and uses the interaction of digital information and network media to assist the realization of marketing objectives Compared with the traditional marketing mode, network marketing is more flexible and changeable Internet marketing has a great development prospect and will become the mainstream of enterprise marketing in the 21st century At the same time, the characteristics of network marketing create unprecedented opportunities for shaping brand personality, making it more convenient in methods and faster in time, and becoming an important platform for enterprises to shape and spread brand personality Although the paint industry is still in a relatively low period, that is, the so-called "cold winter" The coating industry is facing the double pressure of economic growth and cost rise, and the requirements of employment, environmental protection and safety are higher and higher, which further aggravates the brutal competition in the coating market, and the survival of the fittest and the wave However, "cold winter" is not the end Challenges and opportunities coexist More and more coating enterprises choose to join in the network marketing army, and use the fantastic network marketing to help the development of enterprises and keep warm in the "cold winter" In order to do network marketing, coating enterprises should have a systematic integration scheme and plan of network promotion, so that all kinds of network promotion methods can be promoted in a correct direction at the same time, so that all aspects of marketing work can be connected in series and play the greatest effect Many coating enterprises have typical cognitive errors about network marketing One is that network marketing is the subsidiary of traditional marketing; the other is that network marketing is a form of traditional marketing channels To solve the fuzzy understanding and concept in the network marketing is conducive to the development of coating enterprises With the driving force of network marketing, coating enterprises are bound to further expand the space for survival and development How to better carry out online marketing for coating enterprises: 1 Key words: too many buyers know how to use e-commerce to do business They usually use search engines to find the products and brands they need, because it is very important to set key words and summarize the information they want to find to the greatest extent 2 Photo shooting skills: make sure to let others know what is in the picture You can see the information conveyed in the picture at a glance, and use different angles to display the product in an all-round way 3 Make information ranking top: information ranking is based on the order of product release, which requires repeated release many times before, mastering some skills, and segmented order in information release 4 Inquiry: in order to retain the buyer, the reply time, reply skills, follow-up skills and reasonable sample delivery are very important If there is any inquiry, it means that the other party has certain intention, so we need to know about the other party, to determine whether he is true, whether the company is certified, contact information and other general information 5 Add your database of potential customers: there are more people browsing information and fewer people buying directly Most enterprises let these people come quietly and leave quietly, wasting a lot of potential customers So we must use a skill to let the majority of users who watch enterprise products willingly leave their contact information first In this way, as long as the continuous development of database marketing strategy that the potential customers are willing to accept, they will gradually become the customers of the enterprise 6 Using customer evaluation to influence the decision-making of potential customers: most people have herd mentality, so when buying a product, other people's comments on the product will have a great impact on the purchase decision-making of potential customers Therefore, under each product, more than six or seven good comments should be reasonably put on the product from all angles of customers These suggestions are effective methods that almost all buyers can implement immediately after reading them Everyone can immediately experience that relying on online marketing and user experience can create miracles at any time 7 Online page advertisements mainly include banner advertisements, text links and classified advertisements When a visitor sees an online ad and is interested in it, he or she will click the link to the advertiser's company website The four individuation of network marketing: the individuation of time and space of network marketing Internet marketing breaks through the limitation of traditional marketing in time and space In time, Internet marketing can provide 24-hour service 24 hours a day, and users can receive service according to their own schedule Personalization of Internet marketing Enterprises can provide more characteristic services through the Internet, which has changed the traditional way of "what enterprises provide and what users accept", and become a new way of "what users need and what enterprises provide" Personalization of Internet marketing content Some intelligent software technologies can be used to provide special services for users Users can choose their own services according to their own needs to help enterprises achieve one-to-one communication with consumers and provide one-to-one personalized services Personalization of coating brand in network marketing Network marketing almost makes every brand have the opportunity to serve customers directly, so as to create their own paint brand personality The network marketing to the paint brand individuality mold whether is positive or negative, will be stronger Network marketing helps coating enterprises to provide consumers with the latest and most abundant information in the "winter" heating network marketing, especially the information about brand personality that can not be found elsewhere On the Internet, a brand can participate in the transaction process by providing useful and visible information, and directly affect the purchase process of consumers What's more, it reduces the chance of influence on consumption from competitors In a word, the characteristics of network marketing create an excellent opportunity for the shaping of personalized paint brand This interaction between personality and personality makes the spread and shaping of brand personality faster, and makes the integration of brand personality and consumer personality more uniform in time, space and service Therefore, it is very important to insist on and make full use of network marketing for the development of coating enterprises in the "cold winter" Coating enterprises are far away from CCTV's "big advertisement" in dealing with Price Objections and persuading consumers of the same kind of information Coating enterprises should learn from Sam's club mode Coating after-sales service is maximized Consumers or "buy" and love each other deeply How can small and medium-sized coating enterprises make use of the Spring Festival holiday to consume? O2o or coating e-commerce is another pit Paint industry integrates into the development of the Internet to promote the prosperity of the industry Paint marketing: not all paint products are suitable for holiday marketing Experiential marketing mode ------ you price it Micro marketing opens the era of precision marketing Paint enterprise culture, focusing on thinking The eight strategies for online marketing of paint enterprises are paint home, which focuses on paint, diatom mud and paint paint, Coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,
This article is an English version of an article which is originally in the Chinese language on echemi.com and is provided for information purposes only.
This website makes no representation or warranty of any kind, either expressed or implied, as to the accuracy, completeness ownership or reliability of
the article or any translations thereof. If you have any concerns or complaints relating to the article, please send an email, providing a detailed
description of the concern or complaint, to
service@echemi.com. A staff member will contact you within 5 working days. Once verified, infringing content
will be removed immediately.