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    Home > Coatings News > Paints and Coatings Market > Marketing: network marketing is to treat "double-edged sword" coating enterprises cautiously

    Marketing: network marketing is to treat "double-edged sword" coating enterprises cautiously

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: from online passenger flow gathering to offline group buying and e-commerce platform to online transaction, until the popular microblog, the network has become an important marketing position outside the stores and exhibition halls

    Especially in the off-season of sales, in order to let consumers sign the bill smoothly, using the network to realize marketing has become a new choice for home furnishing enterprises

    When the traditional way of marketing is increasingly weak, the network has become a sharp tool for the marketing of coating enterprises

    Online shopping and group buying, e-commerce platform established by businesses themselves, professional and comprehensive e-commerce platform for home furnishings, and then lively micro blog marketing, through the Internet, home furnishing marketing Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint

    In fact, there is no ugly color in the wall paint, only the disharmonious color matching

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    Light color is generally used for the top surface

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    Usually, the treatment of rooms is from top to bottom, from shallow to deep

    For example, the ceiling and walls of rooms are white and Home of coatings news: from online gathering of passenger flow to offline group buying, establishing e-commerce platform to online trading, until the popular microblog, the network has become an important marketing position outside the stores and exhibition halls

    Especially in the off-season of sales, in order to let consumers sign the bill smoothly, using the network to realize marketing has become a new choice for home furnishing enterprises

    When the traditional way of marketing is increasingly weak, the network has become a sharp tool for the marketing of coating enterprises

    Through the network, home marketing becomes more and more fast

    Even a few cross messages on Weibo are expected to drive passenger flow and improve sales

    Many home furnishing enterprises have tasted the sweetness of the Internet, and coating enterprises are not willing to open online stores and carry out group buying activities

    The establishment of Taobao, home mall and other comprehensive e-commerce platforms also confirmed the great appeal of home network marketing

    In the past year or two, more and more coating enterprises have taken the ride of microblog

    Through comments and forwarding, the power of online marketing appears and magnifies day by day within 140 words

    For industry analysis, the instantaneous speed and interactivity of network communication have great advantages in the aspect of enterprise communication

    Through the network, the corporate image can be promoted rapidly, the promotion information can be released in time, and the network can also be used to communicate with consumers in time, and quickly respond to the requirements of consumers for rectification, so that the audience can get a better user experience

    Data shows that more than 80% of the online shopping consumers are young people aged 23-35, and this group is the backbone of the consumption of household building materials products - coatings, no matter online online shopping market or offline real market

    When the marketing war of coating enterprises started on the network platform, the insiders pointed out that the network marketing is also a "double-edged sword"

    The positive image of an enterprise can be magnified by the network, while the negative information can also spread rapidly in the network, especially the negative evaluation of product quality and service, which will seriously damage the brand image of an enterprise

    ● advantages of E-marketing 1

    Cost saving and price reduction: the rising cost of raw materials, labor costs and the rental of the stores have already overwhelmed the enterprises

    In contrast, the cost of E-marketing is really low

    Advertising on the website, publishing and updating information on a regular basis through self built websites or microblogs, organizing group buying and gathering, second kill and snatching photos and other activities through the network, only paying for the basic network construction and maintenance costs, will enable coating enterprises to reap a higher return on investment

    2

    Zero time difference facing the consumer terminal: with the help of the network, enterprises can release the latest policies, consumer service projects, corporate culture, etc

    in the first time

    Enterprise staff or enterprise leaders can also use the interactive parity process of the network to see all kinds of intuitive evaluation of enterprises from inside or outside

    3

    Simplify the service process: the breadth and speed of network communication enable the product quality and service quality of coating enterprises to quickly influence the target groups through the power of word-of-mouth

    When consumers encounter after-sales problems, the traditional way of finding business solutions by dialing customer service calls can also be simplified into a "private letter" through the network

    Enterprises with quick response will improve the brand image through this

    ● disadvantages of E-marketing 1

    Lack of trust in marketing information: Although the content of E-marketing is vivid and detailed, the tactile and olfactory information of products is difficult to transmit

    Therefore, standardized products that mainly rely on vision to make purchase decisions can be spread to consumers through the network

    For coatings, it is not only necessary to use eyes, but also need to use effects to reflect whether they are safe and harmless, so network marketing has its limitations

    2

    Passive marketing is lack of pertinence: a lot of online marketing information can only wait for consumers to "come" to ask for it, and can't take the initiative

    And the initiative is in the hands of consumers, who can choose to see or not

    Therefore, if there is no unique marketing selling point, the business is just waiting

    Many coating enterprises with keen sense of smell have found and recognized the value of network marketing, but they should also see the double effects brought by network marketing, and only by careful treatment can they obtain the market

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    Paint home focuses on coatings, diatom mud, paint coating, coating process, news and information about fire-resistant coatings, coatings, diatom mud, paint coating, coating process, decoration knowledge and decoration effect map of fire-resistant coatings,
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